When I start feeling optimistic, I imagine one or two people might read these blogs, (although I have a sneaking suspicion that they sit out on the internet equivalent of a doctors waiting room table between the large type Reader’s Digest and June 2004 People magazines). But I wouldn’t be able to legitimately pretend to be an industry expert if I didn’t do the obligatory “predictions” blog. I will stick to my lane: Marketing. Because it’s what I know and also there are many other excellent articles out there with overall market predictions. (But, then again, what do I know? My senior thesis at Boston University was an analysis of radio and TV media consumption patterns with the supposition that cable television would never take off because people wouldn’t pay for it.) So, I’ve been wrong. Like, really wrong. But assuming I get lucky sometimes, here are five things I believe will come to pass. 1) GENERATION X WILL DEMAND ATTENTION. We&rsq

For years WISE has been collecting data on a variety of key best practices for the tasting room through our Mystery Shopping program. We’ve compiled the data from over 450 shops in 2022 and one thing that continues to come up as an opportunity for the industry as a whole is capturing the Referral Source. It breaks our heart to see that only 56% of the industry attempted to find out what brought the guests into their tasting room because we know that effective referral source data collection brings in revenue! How is that? Well, if we notice that certain people or businesses are sending in great guests, we can leverage that. With a little positive reinforcement, these “gatekeeper” relationships can really increase our DTC revenue. What is a Gatekeeper? WISE defines the term gatekeeper as a person or business who could potentially refer qualified customers (aka guests who will purchase wine or join a wine club). This might include hotel concierges, limo drivers, restau

Please join us in remembering our beloved colleague and team member as we announce the Robert Alex Scott Memorial Scholarship.  The Robert Alex Scott Scholarship benefits current entry-level vineyard or winery workers, their children and spouses/partners studying for a certificate and/or an associate degree in viticulture and/or enology at Napa Valley College, Santa Rosa Junior College, Allan Hancock College, Cuesta College, Walla Walla Community College or Umpqua Community College. The scholarship is geared toward individuals seeking skills that will allow them to advance above entry-level positions in viticulture and enology. Each grant is worth $6,000-$10,000 and is geared toward individuals seeking skills that will allow them to advance above entry-level positions in viticulture and enology.  The scholarship will be offered through the Napa Valley Communication Foundation. To learn more, please visit this website: https://www.napavalleycf.org/im-a-student/robert-alexande

Afternoon Brief, March 8th

SipSource Data Sheds Light On Off- and On-Premise Channel Changes: Wine & Spirits Wholesalers of America’s (WSWA’s) SipSource released today the latest set of Channel Shifting Index (CSI) data that provides wine and spirits professionals insight to channel-performance data for wine and spirits categories/segments, price tiers, and U.S. regions—important data needed to successfully navigate the current environment...

Afternoon Brief, January 11th

Rabobank: Alcohol E-Commerce Sales Surpass $6 Billion in 2021, Will Continue to Grow: U.S. online alcohol sales reached $6.1 billion in 2021 with more growth expected in 2022, according to a report based on exclusive industry data released today by Rabobank, a leading global food and agribusiness bank...

New Account Manager, Ryan Raber, will be covering the Pacific Northwest regions for M. A. Silva USA.  NOVEMEBER 12, 2021 – SANTA ROSA, CALIFORNIA – M. A. Silva USA, the leading manufacturer of premium corks, glass, and packaging in North America, announces the addition of Ryan Raber as Account Manager for the Pacific Northwest regions. Ryan has been in the wine industry for over 20 years in the Walla Walla district. He has a range of experience from production to tasting room, but his love for viticulture quickly lead him to become a winemaker for the last 16 years. Ryan eventually decided he’d like to expand his wine industry experience, which brought him to M. A. Silva. Gustavo Beltran, Vice President of Sales at M. A. Silva USA, commented, “Ryan brings to M. A. Silva a deep grasp of the Washington and Oregon Wine markets, as well as, the ultimate understanding of the challenges of being a winemaker in today’s marketplace.”  Ryan stated &

Afternoon Brief, September 15th

North Coast Judge Denies Release of Wine Held in Smoke Damage Case: A Sonoma County wine grape grower had a setback in trying to convince a Lake County judge to order the release of tens of thousands of gallons of 2020 wine being held by a vintner that’s alleging hundreds of thousands of dollars in smoke damage from the fruit...

With Less Than a Week Left to Vote, Walla Walla Valley Holds a Narrow Lead for “Best Wine Region” in USA Today 10 Best Readers’ Choice Awards

Long Shadows Vintners sits in second place in Best Wine Tasting Room category; public is encouraged to vote daily between now and Aug. 2 July 27th – (WALLA WALLA, Wash.) — With less than one week remaining to vote, Visit Walla Walla and the Walla Walla Valley Wine Alliance are asking the public to solidify the […]

A lot happened in 2020! Maybe you missed some of our new features. We completely understand. That's why we created this list, so you don't miss a thing! Our team has been hard at work to roll out features and enhancements based on our clients' feedback. TabletPOS Features EMV readers are now available! Reduce the risk of fraud with our new Bluetooth chip reader device. Read our help article here for directions on how to setup. Manage pending orders from your tablet with Enhanced Recall! Pull any pending order into your system and process from your TabletPOS. Check out our step-by-step instructions here. Waive tax on-the-fly. Handle wholesale orders and other situations where tax needs to be removed. This one is for you Walla Walla! Visit our help center to learn how to waive tax. Learn about some of our other new TabletPOS releases like End of Day Reporting and Tips Customization vinSUITE Features Custom Club is available in both vinSUITE and eWinery adm

Many California Wineries Will Make No Wine This Year Because of Wildfire Smoke: But many vineyards were spared, and there will be wine to drink -- especially white wine... The post Afternoon Brief, October 19 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/19/afternoon-brief-1720?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1720 Published Date:Mon, 19 Oct 2020 21:46:00 +0000