ALL ABOUT ACQUISITION & DATA With summer here we've wrapped up the winter/spring conferences. This year we’ve noticed two trends. First, every conference seems to have at least one session on the importance of understanding your customer. If there is anything we’ve learned since COVID is that customers are precious and treating them with deliberate consideration with the goal of fostering a genuine connection with your audience not only helps you with the immediate sale at hand but saves you time and money on future sales. Then how do you explain the second noticeable theme this year which is the continual chorus of wineries looking to acquire customers? How are these two seemingly unrelated threads tied together? The answer lies in the insight that to find the right consumers externally, you need to be aware of who your best customers are internally. Here are five key tips and best practices to help you create and foster a genuine connection with your audience to e

We've made it through the gauntlet of annual conferences that dot the calendar from January – May each year. This year we’ve noticed two trends. First, every conference seems to have at least one session on the importance of understanding your customer. If there is anything we’ve learned since COVID is that customers are precious and treating them with deliberate consideration with the goal of fostering a genuine connection with your audience not only helps you with the immediate sale at hand but saves you time and money on future sales. ALL ABOUT ACQUISITION & DATA Then how do you explain the second noticeable theme this year which is the continual chorus of wineries looking to acquire customers? How are these two seemingly unrelated threads tied together? The answer lies in the insight that to find the right consumers externally, you need to be aware of who your best customers are internally. Here are five key tips and best practices to help you create and

Afternoon Brief, May 26th

Newhouse Introduces Legislation to Expand Consumer Choice, Increase Market Access for Local Breweries & Wineries: Today, Rep. Dan Newhouse (R-WA) introduced the USPS Shipping Equity Act alongside Rep. Jennifer Wexton (D-VA) and 8 original House co-sponsors...