vinSUITE has announced the full agenda and speaker lineup for the 3rd Annual Wine Club Symposium, the leading virtual event for winery professionals focused on driving wine club growth, boosting member retention, and leveraging AI in direct-to-consumer (DTC) operations.  Taking place online on Tuesday, July 15, and Wednesday, July 16, 2025, the Symposium features six sessions, more than a dozen speakers, and data-backed content designed to give attendees clear, tactical steps for immediate application. The event is free to attend and begins each day at 9:00 AM PDT. Register at wineclubsymposium.com or directly via GoToWebinar. With wine clubs generating as much as 60% of DTC revenue for top-performing wineries, this year’s agenda focuses on increasing profitability through strategic customer targeting, member experience innovation, and operational efficiency. 2025 Wine Club Symposium Agenda Day 1 – Tuesday, July 15 9:00–9:50 AM PDT— State of the

This two-day virtual symposium brings together leading voices in wine club management, marketing, technology, and data to equip wineries with actionable ideas to grow membership, improve retention, and increase lifetime value.  Topics Include: State of the Industry – Wine Clubs Top 5 Customer Segments to Target Now, Proven to Drive Revenue WISE Academy Presents: Roadshows and Member Travel Beyond the Bottle: What Really Drives Wine Club Retention Start to Finish: Crafting the Ideal Wine Club Texting Strategy AI Panel Register here.

For a long time, “wine tech” was just a buzzword. Now? It’s the differentiator. At this year’s Wine Sales Symposium, the agenda is stacked with conversations on consumer trends, marketing performance, and DTC growth. But woven through all of it is a bigger shift: wineries are leaning into technology—not as an afterthought, but as a strategic advantage. Let’s break down the areas where smart wineries are seeing the biggest returns—and where Corksy clients are finding real traction. 🧾 POS: More Than Just a Payment Terminal Your point of sale should be more than a transaction tool—it should be the beginning of a long-term relationship. Smart POS systems collect customer data (what they tasted, what they loved, how often they visit), making it easier to personalize future experiences in person and online. At the Corksy booth, we’ll be demoing our modern POS—designed specifically for wineries. Simple for your team, powerful behind

2024 Virtual Wine Club Symposium: Opening Insights on the State of the Industry Key Takeaways from Jason Curtis and Rob McMillan's Presentation The 2024 Virtual Wine Club Symposium kicked off with an insightful session on the current state of the wine club industry. Industry veterans Jason Curtis, President of vinSUITE, and Rob McMillan, EVP & Wine Division Founder at Silicon Valley Bank, shared valuable insights based on the latest SVB 2024 Direct-to-Consumer Wine Survey. Their presentation covered key trends, challenges, and opportunities shaping the future of wine clubs. 1. The Power of Consistent Communication Wineries that communicate with their club members bi-weekly or monthly are 127% more likely to experience growth. This statistic underscores the importance of maintaining consistent engagement with wine club members. Regular communication keeps your winery top-of-mind and fosters a sense of connection and loyalty among members. Implementation Strategies: Develop a

Industry Leaders Gather at vinSUITE's Virtual Wine Club Symposium 2024 Two-day free event features industry insights and data-driven strategies for wine club growth. Napa, CA – July 8, 2024 vinSUITE announces its 2nd Annual Virtual Wine Club Symposium, scheduled for July 16-17, 2024. Building on last year's success, this free, virtual two-day event offers wine club professionals cutting-edge insights on industry trends, AI applications, and data-driven strategies to boost member engagement and retention. Last year's inaugural event attracted over 200 registrations and received overwhelmingly positive reviews. This year, the symposium has already surpassed that total, indicating growing interest and the value it provides to the wine industry. "In today's rapidly evolving wine industry, staying ahead of the curve is crucial," said Jason Curtis, President of vinSUITE. "Our symposium brings together top experts to provide actionable strategies that wi

Join us for the 2024 Virtual Wine Club Symposium, an expanded two-day event dedicated to exploring the latest trends and strategies in wine club management. This year's symposium features a dynamic lineup of sessions designed to provide actionable insights and innovative solutions for wine club professionals. Don't forget to complete our Wine Club Survey here: https://forms.gle/WPzZVFxBdcxiCUoV7.    Session Highlights: State of the Industry & Survey Results: Kick off the symposium with a comprehensive overview of the current state of the wine industry, featuring key findings from our latest survey. Enhancing Wine Club Experiences: Discover innovative ways to create unforgettable and engaging experiences for your members. Leveraging Wine Club Data: Learn how to harness the power of data to drive growth and optimize your wine club operations with insights from Enolytics and Bergstrom Wines. AI-Powered Marketing: Delve into practical applications of artificial int

Participate in the 2024 Wine Club Symposium Survey and Register for Our Expanded 2-Day Virtual Event! We understand many wineries are struggling with decreasing wine club enrollment. Let's work together to find solutions! We are excited to announce the launch of our 2024 Wine Club Symposium Survey, a unique opportunity for wine club managers and industry professionals to share their perspectives and contribute to shaping the future of wine clubs. Your insights on this brief 2024 Wine Club Symposium Survey will be crucial in developing strategies to reinvigorate the wine club market. As a token of our appreciation, all survey participants will be entered into a drawing to win an Amazon gift card. One lucky winner will receive a $250 gift card, and three additional participants will each win a $50 gift card. TAKE THE WINE CLUB SURVEY In addition to the survey, we are thrilled to announce that registration is now open for the 2024 Virtual Wine Club Symposium! This year's even

Winery tasting rooms operate in a dynamic and ever-evolving industry, requiring them to stay ahead of the curve. The Silicon Valley Bank’s State of the Wine Industry 2024 report predicts a resurgence in tasting room visitation, with an expected growth in 2024. As the industry rebounds, wineries need to be forward-thinking, adapt to consumer trends, and exceed customer expectations to thrive. Customer Experiences: Revolutionizing the Tasting Room Journey In an exciting shift, winery tasting rooms are reinventing the visitor experience to be more immersive and personalized. Embracing interactive wine tours, guests are now guided through the vine-to-glass journey, gaining a deeper understanding and appreciation of the winemaking process. Wineries are also customizing tastings to individual preferences, using innovative technology to tailor experiences to each visitor’s palate. Alongside this, there’s a heightened focus on creating a sensory-rich environment. From meticu

In the world of wine clubs, creating personalized and memorable experiences for members is the key to fostering loyalty and engagement. How can wineries take their wine club experiences to the next level and create experiences that leave a lasting impact? vinSUITE's upcoming Wine Club Symposium brings together industry experts who will share their insights and strategies on this very topic. Join us for an enlightening session where you'll hear from panelists, Stefanie Longton from Bennett Lane Winery and Jen Sims from WineShipping.  During this session, you'll gain valuable insights into the unique events and activities that have proven successful in engaging wine club members and fostering loyalty. Discover how wineries can use technology to enhance the wine club experience, ensuring proactive communication and seamless workflows that delight members. Communication is key to keeping wine club members engaged throughout their membership. Discover best practices for ef

Wine clubs have become an integral part of the wine industry. However, with the evolving landscape and increasing competition, wineries need to adopt innovative strategies to attract new members. That's where vinSUITE's upcoming Virtual Wine Club Symposium comes in. Get ready to join industry experts Cathy Huyghe and Christian Ahlmann in a highly anticipated session titled "Creative Approaches to Attracting New Wine Club Memberships."  In this session, Christian Ahlmann, President of Six Sigma Ranch, will draw from his firsthand experiences, sharing customer service best practices and groundbreaking tactics for driving traffic to your tasting room. Prepare to discover imaginative marketing approaches that go beyond conventional methods, creating an irresistible allure for potential visitors and ensuring an unforgettable experience at your winery. One of the biggest challenges wineries face is effectively identifying and targeting their desired audience