2020 has been a difficult year for organizations that rely on in-person events as conferences and trade events have been forced to either cancel or take the digital alternative: Virtual Trade Shows. Many brands have made the move to online exhibitions, but how successful are these online events and how does a brand adapt to succeed in this new digital experience?   Below are a few tips to help you WIN in the “new normal” of virtual trade show marketing: PRE-EVENT: Starting Branding & Marketing EARLY. Don’t wait until the day of your event to assume attendees will know who you are and what you have to offer - Pique their interest in advance and give them a reason to seek you out. Post your up-coming appearance on social, in emails, on your website. Pre-Book Client Meetings. Ensure your success before the day of your event by identifying your target leads and scheduling meetings or visits with them. Email invitations & reminders that include clear ins