vinSUITE has announced the full agenda and speaker lineup for the 3rd Annual Wine Club Symposium, the leading virtual event for winery professionals focused on driving wine club growth, boosting member retention, and leveraging AI in direct-to-consumer (DTC) operations.  Taking place online on Tuesday, July 15, and Wednesday, July 16, 2025, the Symposium features six sessions, more than a dozen speakers, and data-backed content designed to give attendees clear, tactical steps for immediate application. The event is free to attend and begins each day at 9:00 AM PDT. Register at wineclubsymposium.com or directly via GoToWebinar. With wine clubs generating as much as 60% of DTC revenue for top-performing wineries, this year’s agenda focuses on increasing profitability through strategic customer targeting, member experience innovation, and operational efficiency. 2025 Wine Club Symposium Agenda Day 1 – Tuesday, July 15 9:00–9:50 AM PDT— State of the

This two-day virtual symposium brings together leading voices in wine club management, marketing, technology, and data to equip wineries with actionable ideas to grow membership, improve retention, and increase lifetime value.  Topics Include: State of the Industry – Wine Clubs Top 5 Customer Segments to Target Now, Proven to Drive Revenue WISE Academy Presents: Roadshows and Member Travel Beyond the Bottle: What Really Drives Wine Club Retention Start to Finish: Crafting the Ideal Wine Club Texting Strategy AI Panel Register here.

For a long time, “wine tech” was just a buzzword. Now? It’s the differentiator. At this year’s Wine Sales Symposium, the agenda is stacked with conversations on consumer trends, marketing performance, and DTC growth. But woven through all of it is a bigger shift: wineries are leaning into technology—not as an afterthought, but as a strategic advantage. Let’s break down the areas where smart wineries are seeing the biggest returns—and where Corksy clients are finding real traction. 🧾 POS: More Than Just a Payment Terminal Your point of sale should be more than a transaction tool—it should be the beginning of a long-term relationship. Smart POS systems collect customer data (what they tasted, what they loved, how often they visit), making it easier to personalize future experiences in person and online. At the Corksy booth, we’ll be demoing our modern POS—designed specifically for wineries. Simple for your team, powerful behind

Looking back over a challenging 2024 and ahead to 2025 This month’s California Report looks back at the year just passed and ahead to the new one: Read on below for an in-depth review of the bulk wine and grape markets in 2024, as well as bulk inventory charts for a range of periods and an updated bulk/grape market activity barometer. A Q&A with Ciatti broker Johnny Leonardo, discussing the current market situation, will be published in the coming days, together with the first packaging bulletin of the year from our friends at Saxco. For California’s wine industry, the year 2024 was defined by a painful but necessary right-sizing as the industry evolves into one better suited to delivering to the US market something like 350 million 9-liter cases of wine per year instead of the 400 million cases of the past. Rationalization of businesses and vineyard area took greater hold – there was a marked rise in wine-related property on the real-estate market and a shortage

2024 Virtual Wine Club Symposium: Opening Insights on the State of the Industry Key Takeaways from Jason Curtis and Rob McMillan's Presentation The 2024 Virtual Wine Club Symposium kicked off with an insightful session on the current state of the wine club industry. Industry veterans Jason Curtis, President of vinSUITE, and Rob McMillan, EVP & Wine Division Founder at Silicon Valley Bank, shared valuable insights based on the latest SVB 2024 Direct-to-Consumer Wine Survey. Their presentation covered key trends, challenges, and opportunities shaping the future of wine clubs. 1. The Power of Consistent Communication Wineries that communicate with their club members bi-weekly or monthly are 127% more likely to experience growth. This statistic underscores the importance of maintaining consistent engagement with wine club members. Regular communication keeps your winery top-of-mind and fosters a sense of connection and loyalty among members. Implementation Strategies: Develop a

Industry Leaders Gather at vinSUITE's Virtual Wine Club Symposium 2024 Two-day free event features industry insights and data-driven strategies for wine club growth. Napa, CA – July 8, 2024 vinSUITE announces its 2nd Annual Virtual Wine Club Symposium, scheduled for July 16-17, 2024. Building on last year's success, this free, virtual two-day event offers wine club professionals cutting-edge insights on industry trends, AI applications, and data-driven strategies to boost member engagement and retention. Last year's inaugural event attracted over 200 registrations and received overwhelmingly positive reviews. This year, the symposium has already surpassed that total, indicating growing interest and the value it provides to the wine industry. "In today's rapidly evolving wine industry, staying ahead of the curve is crucial," said Jason Curtis, President of vinSUITE. "Our symposium brings together top experts to provide actionable strategies that wi

Join us for the 2024 Virtual Wine Club Symposium, an expanded two-day event dedicated to exploring the latest trends and strategies in wine club management. This year's symposium features a dynamic lineup of sessions designed to provide actionable insights and innovative solutions for wine club professionals. Don't forget to complete our Wine Club Survey here: https://forms.gle/WPzZVFxBdcxiCUoV7.    Session Highlights: State of the Industry & Survey Results: Kick off the symposium with a comprehensive overview of the current state of the wine industry, featuring key findings from our latest survey. Enhancing Wine Club Experiences: Discover innovative ways to create unforgettable and engaging experiences for your members. Leveraging Wine Club Data: Learn how to harness the power of data to drive growth and optimize your wine club operations with insights from Enolytics and Bergstrom Wines. AI-Powered Marketing: Delve into practical applications of artificial int

Participate in the 2024 Wine Club Symposium Survey and Register for Our Expanded 2-Day Virtual Event! We understand many wineries are struggling with decreasing wine club enrollment. Let's work together to find solutions! We are excited to announce the launch of our 2024 Wine Club Symposium Survey, a unique opportunity for wine club managers and industry professionals to share their perspectives and contribute to shaping the future of wine clubs. Your insights on this brief 2024 Wine Club Symposium Survey will be crucial in developing strategies to reinvigorate the wine club market. As a token of our appreciation, all survey participants will be entered into a drawing to win an Amazon gift card. One lucky winner will receive a $250 gift card, and three additional participants will each win a $50 gift card. TAKE THE WINE CLUB SURVEY In addition to the survey, we are thrilled to announce that registration is now open for the 2024 Virtual Wine Club Symposium! This year's even

Winery tasting rooms operate in a dynamic and ever-evolving industry, requiring them to stay ahead of the curve. The Silicon Valley Bank’s State of the Wine Industry 2024 report predicts a resurgence in tasting room visitation, with an expected growth in 2024. As the industry rebounds, wineries need to be forward-thinking, adapt to consumer trends, and exceed customer expectations to thrive. Customer Experiences: Revolutionizing the Tasting Room Journey In an exciting shift, winery tasting rooms are reinventing the visitor experience to be more immersive and personalized. Embracing interactive wine tours, guests are now guided through the vine-to-glass journey, gaining a deeper understanding and appreciation of the winemaking process. Wineries are also customizing tastings to individual preferences, using innovative technology to tailor experiences to each visitor’s palate. Alongside this, there’s a heightened focus on creating a sensory-rich environment. From meticu

The Unified Wine & Grape Symposium is the largest wine industry tradeshow in North America that hosts more than 800 exhibitors. The exposition encompasses a wide range of products related to the wine and grape industry and includes international representation in both sessions and exhibits. We are very happy to exhibit again this year where we will be featuring our Bucher Vaslin Virtual Reality Experience, Delta Oscyllis Destemmer, Cazaux Aerosmooth, Cazaux LOB Pump, Costral Bottling Line, Flavy XTREME Filter, and Lamothe-Abiet Winemaking Products. When: January 24-25, 2024 Where: SAFE Credit Union Convention Center, Sacramento, CA REGISTER HERE  Bucher Vaslin Virtual Reality Visit our booth for an immersive experience with our Bucher Vaslin equipment via a cutting-edge virtual reality simulation! Immerse yourself in the world of a Bucher Vaslin winery, where you can gain firsthand insights into the workings of a Bucher Vaslin Press and Bucher Flavy Filter. Don't miss the