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Growing Forward Vineyard & Grower Conference

Event Type: Seminar, Webinar

Location: Online

Date: 6/18/2025

Growing Forward Vineyard & Grower Conference
Session 2: AI-Enabled Virus Detection & Yield Forecasting for Vineyards Broadcast Date: June 18th, 2025 – 10:00 am (PT) Join us for the next session in the Growing Forward virtual series as we explore how artificial intelligence is transforming vineyard operations. This timely webinar will examine the key trends driving the next evolution of viticulture and how AI is helping growers boost efficiency, reduce risk, and make more informed decisions. Experts will share the latest advancements in AI for agriculture and viticulture and discuss how predictive analytics is improving the accuracy of yield forecasting. You’ll also learn how innovative tools are being used to detect, map, and test for vineyard diseases such as Red Blotch and Leafroll 3. The session will highlight real-world examples of how leading growers are using technology to streamline their operations and stay ahead of vineyard health threats. Moderator: Kia Behnia Co-Founder and CEO / Scout
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2022 SVB Annual Direct-to-Consumer Wine Survey Report Virtual Event

Event Type: Seminar

Location: Online

Date: 6/15/2022

2022 SVB Annual Direct-to-Consumer Wine Survey Report Virtual Event
On Wednesday, June 15th, join us for a dynamic panel discussion, about the 2022 SVB Annual Direct-to-Consumer Wine Survey Report. This year’s survey results and insights help address what’s needed to drive consumer sales and achieve success in the year ahead.   Our lively panel of business leaders from the wine industry will answer your questions and address the industry topics including: • Digital strategies for customer acquisition • Finding the sweet spot with wine clubs • The resurgence of tasting rooms Our panel will feature the following thought leaders: Rob McMillan, EVP & Founder, Silicon Valley Bank Wine Division Paul Mabray, CEO, Pix Leah McNally, Senior Ecommerce Manager, Ste. Michelle Wine Estates Jessah Diaz, Marketing Manager, National Brands & DTC, Rutherford Wine Company Our survey results are based on input from wineries across the US and Canada, including all the major AVA associations. Silicon Valley Bank ha
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On the Spot: Alternative packaging solutions for wineries.
When asked in a recent survey*, 66% of respondents and 75% of millennial respondents reported that sustainability influences their buying decisions. Glass may have historically been taken for granted as the preferred packaging for wine, but there are now other choices. We'll be covering this, and you need to be there! Join wine industry guests as we uncover alternative packaging solutions that can be added to your winery portfolio. Let's talk about why it might be time to consider materials other than glass. Our panel examines paper, cans, bag-in-box, and other styles designed for a lower carbon footprint, material innovation, and customer engagement. This virtual event will be live and is free, so please invite your colleagues and friends in the alcohol industry. On the Spot: Alternative packaging solutions for wineries. April 27, 2022 10am PST | 1pm EST with guests: Rob VanRenterghem, Signal 7 Wines Laurie Millotte, Outshinery Andrew Means, Transom Design ➡️ Let us
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As if virtual meetings and remote offices weren’t change enough, businesses are adapting to virtual events, as well. What does marketing a virtual event look like? Does the fact that your event is virtual change how you promote it? Should all of your marketing be digital to match? No. When it comes to marketing and promotion, many (if not most) of the physical elements, including direct mail, signage, and promotional items, remain the same.  Here’s why:  1. You are still promoting an event. Whether the event is in person or virtual, raising awareness, presenting the event’s value, and ultimately collecting sign-ups requires a multichannel approach. You still need a combination of direct mail, email, and social media to raise awareness and get people to register.  If you held the event last year, you can generate excitement by adding highlight videos to your event page or by letting people access highlights directly from their brochures or direct mai
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