In this episode of Wine Industry Insiders, George Christie sits down with Honore Comfort, Vice President of International Marketing at Wine Institute, to explore her incredible career path, the evolving landscape of global wine trade, and how California wineries can unlock export opportunities. Honore reflects on her early days in the industry, from working at small family-run wineries to leading Sonoma County Vintners and now playing a key role in building the global reputation of California wine. She shares powerful insights on how wineries of all sizes can succeed internationally, the role of Wine Institute in policy and advocacy, and the tools available to help producers grow their reach beyond U.S. borders. Honore will be presenting at the Wine Sales Symposium on May 14 at the Hyatt Regency Sonoma Wine Country in Santa Rosa, CA. Use promo code HONORE2025 for a discount and register at winesalessymposium.com.

Afternoon Brief: California Winemaking Is at a Dangerous Crossroads

California's vineyards are on the verge of crisis. Vine disease is rampant, labor costs are exploding, and the climate is getting hotter, sometimes wetter, certainly weirder...

The Wine Business Institute (WBI) at Sonoma State University (SSU) announced the 2023-2024 scholarship recipients of the Wine Industry Scholars Program (WISP) and the Wine Business Institute Inclusive Excellence Scholarship Program February 26. Recipients are recognized for having outstanding commitment to advancing their knowledge and expertise in the wine business. The Wine Industry Scholars Program (WISP) supports the access, retention, and graduation of students who are first-generation college students and children of families working in the wine industry. WISP awards approximately $150,000 in scholarships annually. The Wine Business Institute Inclusive Excellence Scholarship Program aims to foster a more diverse and inclusive wine industry by supporting a broad range of scholars, including women, individuals from underrepresented racial and ethnic backgrounds and those requiring financial support for their education. “This year’s recipients went through a rigorous sel

Overnight Caravan Stays with Vintners

CARAVAN SALON at ProWein 2022, Premiere of the Wine Travel Awards May 3rd – Wine tourism is an important sales and image channel for many vintners. In Germany alone, wine […]