Your Input = Better WIN Expo Sessions As we begin shaping this year’s conference program, we want to build an experience that feels truly valuable, relevant, and worth your time. We’d love your input on the topics, challenges, and conversations you most want to see featured this year. We’ve put together a short list of potential topics—from winemaking and vineyard innovation to sales, marketing, and leadership—and would love your input on what you’re most interested in learning. It only takes a minute, and your feedback will directly shape the sessions at this year’s event. We look forward to hearing from you. Please click the button below to get started. Take Topic Interest Survey here.

Wine Business Seminar SERIOUS CONVERSATIONS.  ENGAGED PARTICIPATION.  MEANINGFUL CONNECTION. Not your average wine conference.  An engaging, interactive, full-day seminar addressing real-world industry challenges through candid discussion and structured networking, alongside traditional presentation from top industry leaders and veterans.  MAY 21, 2026  |  THE FLAMINGO, SANTA ROSA  |  7 CPE CREDITS  Real industry insight.  Real conversation.  Real connection.  The AWG Wine Business Seminar moves beyond passive panels and surface-level discussion.  Throughout the day, attendees will engage directly with speakers and peers through presentations, guided discussion, and networking. SALES & MARKETING  |  MERGERS & ACQUISITIONS GENERATIONAL SHIFTS IN DEMAND  |  SYSTEMS & IT GUIDED TASTING LED BY A MASTER OF WINE STRUCTURED NETWORKING  |  ROUNDTABLE HAPPY HOUR Meet

Ranch Systems will be attending the Eastern Winery Exposition + Conference this week! Check out booth 804. See what you can do with soil moisture monitoring, weather monitoring, automated alerts, pest/disease indexes and our newest Bluetooth data logger solution.

Join us for "Insights on New Growing Techniques from the 2025 Season." When it comes to innovation in the vineyard, theory is easy. Implementation is not. That’s why the first session of the 2026 Growing Forward Virtual Conference brings together four respected vineyard leaders who have already done the work. Join us this Wednesday, where we'll hear from the early adopters who will share their firsthand experiences, including what delivered measurable results, what proved challenging, what caught them by surprise, and what they would do differently next time. Bring your questions. Add your perspective. Join a conversation designed to help growers move forward with confidence. Session Panel: Tony Chapman, Senior Director of Winegrowing / The Donum Estate Ryan Maier, Owner & Operator / Maier Vineyard Management Matt Merrill, General Manager / Mesa Vineyard Management Patrick Riggs, Vice President of Viticulture / Jack Neal and Son Vineyard Management This Wednesd

Presented by Vineyard Team, the Sustainable Winegrowing Podcast continued to be a go‑to resource for vineyard and winery professionals, delivering timely, practical insights straight from researchers and growers shaping the future of sustainable viticulture. From hybrid grapes and soil health to AI‑driven climate strategies and market dynamics, last year’s five most listened‑to episodes offered information listeners can apply immediately in their operations.  Beyond Foxy: The Case for Hybrid Winegrapes Episode 274 | Listen now  Forget everything you thought you knew about hybrid grapes. Adam Huss (Centralas Cellars) makes the case for these resilient, quality-driven varieties and why they’re gaining traction in a warming world.  Fungicide Resistance in Powdery and Downy Mildew: 10 Years of Vineyard Research Episode 278 | Listen now  Ismail Ahmed Ismail (South Australian Research and Development Institute) unpacks a decade of data on fungicide resist

Maintaining wine balance in a changing climate Climate change is reshaping the wine industry. In many wine regions, each year seems to set new records for the hottest or driest growing season, followed by the earliest harvest dates yet. Such accelerated ripening is disrupting grape physiology; phenolic and aromatic development fall out of sync, sugar levels soar, and acidity drops away (1). So how can we adapt and build a more resilient wine sector? The answer to this question is multifaceted. In the vineyards, grape growers are rethinking their management practices, adjusting canopy architecture, introducing shading or optimising irrigation (1,2). Some are reaching for higher altitudes or moving further from the equator in search of cooler conditions (1). Others are trialling alternative heat- and drought-tolerant varieties, from long-forgotten cultivars to newly bred plant material. In the cellars, winemakers may turn to pragmatic solutions such as dilution or blending strategi

Supply-demand alignment: Signs of progress? “All will be hoping 2025 is the year sales stabilization finally arrives,” the California Report stated in January. Unfortunately, those hopes were not realized, and case-good sales have continued to be fragile. As a consequence, California’s bulk wine market has remained lackluster even after a 2025 harvest widely expected to have been smaller than last year’s twenty-year low of 2.88 million tons. This month’s report relays what wines have been receiving buyer interest and at what pricing, and considers whether – after two consecutive very light crops and widespread vineyard removals – some bulk supplies are finally becoming better aligned with demand. As every month, the Ciatti bulk inventory charts by total volume and by varietal are updated, and the report carries some of the latest consumption indicators from our friends at SipSource. We suggest that now could be considered a “strategicall

Wine Industry Network (WIN) hosted the 13th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo) at the Sonoma County Fairgrounds and Event Center on Thursday, December 4. The WIN Expo, the largest trade show and conference focused on the North Coast Wine Industry, featured 12 conference sessions focused on Strategy & Leadership, Winemaking, Sales & Marketing and Vineyard & Growers. All four tracks presented interactive sessions to facilitate greater subject immersion, insights and value for the attendees, as expert panels of industry thought leaders and innovators shared their ideas, information and predictions to help attendees better prepare for the coming year. The event featured a trade show that hosted nearly 250 exhibitors showcasing cutting-edge products and services available including 20+ new innovative companies. In addition, the event features educational conference sessions, as well as additional attendee attractions such as an outdoor equi

Let’s face it; wine is first and foremost an agricultural product and agriculture is a tough business. The demanding nature of viticulture management necessitates robust and precision-engineered vehicles to navigate diverse landscapes, challenging weather conditions and structured vineyard layouts reliably and efficiently. Can-Am, an iconic brand of BRP Inc., is at the forefront of innovation for the agricultural industry with their new lineup of all-terrain vehicles (ATVs) and side-by-sides (SSVs) designed specifically for 2026. These vehicles are not merely recreational—they are essential tools for the winemaking process. The groundbreaking 2026 Can-Am Defender HD11is engineered for optimal performance, featuring a 999cc inline three-cylinder Rotax ACE engine that delivers an impressive 95 horsepower and 70 lb-ft of torque. With class-leading payload capacities of 2,500 lbs towing and up to 600 lbs in the cargo bed, this machine is tough enough to handle the most de

Sparkling wine is one of the most expressive and technically demanding wine styles. Its character begins with the grape variety, the vineyard, and the production method, but the final sensory signature depends heavily on yeast. Yeast acts as the invisible winemaker, shaping aroma, flavor, texture, and bubble structure throughout both primary and secondary fermentations. Different strains of Saccharomyces cerevisiae behave very differently under the challenging conditions of sparkling wine production. Low pH, increasing alcohol, and high pressure create an environment where only the right strains thrive. Equally important, each strain varies in its ability to create and release the flavor compounds that drive complexity and define style. When secondary fermentation takes place in the bottle and is followed by proper riddling, the yeast has an even greater influence on the final profile. To help winemakers better understand the impact of yeast selection, ATPGroup conducted a focused tria