We first wrote about the phrase "data literacy" a few years ago, in 2021, to announce our creative partnership with Valerie Logan and The Data Lodge. The phrase has picked up currency since then, and you may have heard it dropped into conversations particularly about AI. I've come to believe that data literacy is one of the most important skillsets that the wine industry can adopt, as we navigate the rapidly changing landscape of technology and data analytics. I'll share more about Enolytics' efforts on this front soon, including a widely available course dedicated to wine data literacy. In the meantime, let me ask you a few questions. Do you consider yourself "data literate"? Do you use data regularly in your role in the wine world? What would you like to know more about, when it comes to data? I'd sincerely like to know your answers to these questions. It's become all the more important since that first Enolytics 101 on the topic back i

Sonoma County Winegrowers Adds Marketing & Operations Expertise

SANTA ROSA, Calif. (May 20, 2024) – Sonoma County Winegrowers has turned to a veteran of the local wine industry to lead the organization’s marketing and operations.  Valerie Wathen, most recently […]

Learn to “speak data” at your winery Online conversation featuring: Cathy Huyghe from Enolytics and Valerie Logan from The Data Lodge REGISTER HERE “On the Spot” live event – April 28th 10am PST | 1pm EST  How to use data to better communicate and sell more wine. Does your winery speak data? You DO, but maybe you don’t know it. Our panel is here to help the wine industry build literacy in this essential topic. Don’t miss it! (Especially if you think you aren’t a data person.)