The wine and spirits industry is standing on the precipice of a major design evolution. For years, “premium” was defined by weight, excess, and tradition. For 2026, a new definition of luxury is emerging; one that values intelligence over mass, and tactile storytelling over simple visual appeal. For brand owners and procurement leaders, staying ahead of these glass packaging trends in 2026 is no longer just about aesthetics; it is a matter of strategic survival. From the rise of “quiet luxury” and right-weighted glass to the complex pressures of global supply chains, the packaging decisions made today will define brand resilience tomorrow. In this forecast, we explore how sustainable luxury, ergonomic innovation, and smart supply chain strategies are reshaping the premium landscape, and how Global Package provides the specialized glass solutions needed to help you navigate this future. The State of Glass Packaging for Wine & Spirits At Global Package, we&r

Would you like to give the hard working folks in your laboratory a Valentine’s Day present they’ll love every day? 🌹 Flowers will wilt, chocolate will be consumed and forgotten, but the gift of an automated laboratory analyzer from Admeo is a present that will improve their work environment every day. 🍷 Happy Valentine’s Day!🥂

Valentine’s Day isn’t just for flowers and chocolates—it’s also a prime opportunity for wineries to boost sales, attract new customers, and strengthen existing relationships. This holiday of love lends itself perfectly to creative marketing initiatives that showcase wine as the ultimate romantic gift or experience. Here’s how wineries can make the most of Valentine’s Day.  1. Embrace Online Sales with a Valentine's Day Theme Ensure your website is ready to entice Valentine’s shoppers. Update your homepage with romantic visuals and feature special offers prominently. Simplify navigation to make shopping easy, especially for those making last-minute purchases. Incorporate Valentine’s Day-themed SEO keywords to improve search visibility and draw in gift-seekers. Don’t forget to clearly display shipping deadlines and offer expedited options to capture late buyers. Tip: Use Corksy’s personalization tools to create pop-ups

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

The world of spirits is fiercely competitive. On crowded shelves, your bottle has only a few seconds to capture a customer’s attention and immerse them in your brand story. But a plain bottle gets lost in the noise. This is where Global Package steps in. We offer a plethora of glass bottle options designed to elevate your spirits brand, providing comprehensive packaging solutions that feature highly sought-after custom spirit bottles. These bottles are crafted to enhance your brand’s appeal and resonate with your target audience. Imagine a bespoke bottle that embodies your spirit’s essence. A classic silhouette for timeless elegance, or a bold, modern shape that reflects your innovative spirit. With a wide range of options like colors, finishes, and embellishments, we’ll help you craft a custom bottle mold that’s as unique as your spirit itself. It’s not just about aesthetics; our custom glass bottles are meticulously crafted for a premium fee

After establishing a customer connection, it's essential to nurture the relationship strategically and tactically with your brand.  And a little bit of creativity goes a long way too. Using data insights from your e-commerce platform and customer relationship management tools, along with your email/campaign platform, empowers you to target your customers in all sorts of creative ways. Here are just a few ways eCELLAR users can creatively use the platform’s CRM reporting capability and built-in Campaign Manager to make customer outreach more creative. USING CRM AND ECOMM REPORTING TOOLS, DO A SEARCH FOR: Customers who visited the winery last May, June, July, and August and bought Rosé. They get an email mentioning that warm, rosé-sipping months are coming up and it's best to be prepared. All your customers in the states/cities of the teams heading to the Super Bowl or World Series or NBA Championship. They are going to need something to celebrate wh

Global Package works alongside industry partners and clients to design and create custom glass bottle molds for wine, spirits and gourmet products. Together, we elevate a brand’s presence on the retail shelf, direct to consumer (DTC), and in restaurant settings. For many wine and spirit connoisseurs, the presentation is much of the enjoyment.  A finely crafted bottle can not only catch the eye of the consumer but help tell the story of the product. It’s an often overlooked—but essential—part of the experience. From durability, to design, to touch, there is an art to producing finely made bottles. With the rise of craft beverages, custom bottles are more popular than ever. What is the glass bottle customization process? When crafting a custom bottle for a client project, we work with experienced designers in the United States and worldwide. Global Package collaborates with clients and designers to bring the vision to life. Read more about our customization f

As wineries look to sell more wine directly to consumers, they are constantly seeking innovative strategies to enhance their market presence and boost revenue. One effective approach that has gained popularity and proven to be effective in and out of the wine industry is the creation of wine bundles. This strategy not only caters to the diverse preferences of consumers but also plays a significant role in boosting sales. In this wine bundles article, we will delve into the benefits of bundling products, effective bundling strategies including “bundle and save”, seasonal and holiday bundles, and the importance of leveraging data and e-commerce for creating compelling wine bundles. Why Bundle Wine? Bundling is a marketing strategy where multiple products are sold together as a single package, often at a reduced price compared to purchasing each item individually. This approach offers numerous advantages for wineries: Increased Perceived Value: By combining various wines or w

Happy Valentine's Day!  Not only does Waterloo Container offer products in all different shapes and sizes, but we offer a multitude of color options! Check out some of our RED products!  Looking for different colored products? Visit us online today at https://bit.ly/48vUJqp  or call 888-539-3922 to speak to one of our friendly customer service representatives!

Would you like to give the hard working folks in your laboratory a Valentine’s Day present they’ll love every day? 🌹 Flowers will wilt, chocolate will be consumed and forgotten, but the gift of an automated laboratory instrument is a wonderful gift that will improve their work environment every day. 🍷 Happy Valentine’s Day!🥂