You’ve already done the hard part getting guests through the door. Now it’s time to make every visit truly count. Join Liz Mercer for a sharper, more intentional look at how top-performing wineries are transforming the tasting room into a powerful engine for revenue and loyalty. From the first welcome to the final touchpoint, you’ll learn how small, deliberate shifts in approach can significantly improve conversion, deepen engagement, and create lasting customer relationships. If you want stronger results from every tasting room interaction, this is a session you won’t want to miss. Wednesday, April 22nd, 2026 at 10:00 AM – 11:00 AM (PT) RSVP Now ABOUT THE SPEAKER Liz Mercer WISE Coach & Content Developer Liz Mercer grew up in the Napa Valley, which instilled a deep respect for the culture and lifestyle of wine and the industry supporting it. She left the area to attend Northwood University in Michigan, where she studied Finance & Business Manage

Afternoon Brief: How American Alcohol Importers Are Adapting to the Tariff Rollercoaster

The second Trump term has established a new normal of stop-and-start tariffs and economic uncertainty, leaving wine and spirits importers scrambling to adapt...

When I start feeling optimistic, I imagine one or two people might read these blogs, (although I have a sneaking suspicion that they sit out on the internet equivalent of a doctors waiting room table between the large type Reader’s Digest and June 2004 People magazines). But I wouldn’t be able to legitimately pretend to be an industry expert if I didn’t do the obligatory “predictions” blog. I will stick to my lane: Marketing. Because it’s what I know and also there are many other excellent articles out there with overall market predictions. (But, then again, what do I know? My senior thesis at Boston University was an analysis of radio and TV media consumption patterns with the supposition that cable television would never take off because people wouldn’t pay for it.) So, I’ve been wrong. Like, really wrong. But assuming I get lucky sometimes, here are five things I believe will come to pass. 1) GENERATION X WILL DEMAND ATTENTION. We&rsq

As the world embraces technology, every industry has to keep up with innovations or risk being left behind. The wine industry is no exception. The wine industry has long been known for its traditional methods and artisanal techniques, but that may not be enough in a world that is increasingly driven by technology. In this article, we will look at the state of the wine industry from a tech perspective and examine how technology has impacted the production, distribution, and consumption of wine. We will explore how winemakers are leveraging new systems and methodologies to improve quality, increase efficiency, and meet consumer demand. So buckle up and let's explore the fascinating intersection between wine-making and technology! Source : pub.mdpi-res.com1. IoT products revolutionizing the wine industry IoT products are causing a revolution in the wine industry, streamlining and improving wine production. By using IoT wine processing technology that is connected to the cloud, perform

Dickenson Peatman & Fogarty (DP&F) announces the addition of a dedicated alcohol beverage compliance group to its existing Alcohol Beverage Law practice, offering full service alcohol beverage law and compliance services to its clients. The new Alcohol Beverage Law & Compliance Group provides complete alcohol beverage law and compliance services, including federal and state licensing and renewals, direct to consumer and out of state supplier licensing and renewals, ongoing reporting and tax payment services and COLA review and registrations. “This is an exciting development for the firm and one that has been a long time coming,” said Bahaneh Hobel, head of the Alcohol Beverage Law & Compliance Group. “It’s been our goal to expand the compliance services we offer to our clients, so that we can operate as a one-stop-shop for all of their alcohol beverage law and regulatory needs. Combining the expertise of our alcohol beverage attorneys with a dedi

When it comes to the cork industry’s challenge to win the closures battle, one enormous boost has come in the findings of a Lifecycle Assessment study by Ernst & Young, which shows as scientific fact how cork stoppers can reduce by a quarter the total carbon footprint of an average bottle of still table wine and by almost half that of a bottle of sparkling wine.  Mike Turner talks to world-leading cork supplier Amorim, which commissioned the study, and suggests that for an industry that has often been forced into owning a narrative, the carbon footprint argument sits neatly with an already impressive record of sustainability and biodiversity.  By Mike TurnerApril 29, 2020 “Amorim has always advocated that science can highlight the problem as well as the solutions, whether that realm is TCA taints or carbon emissions,” writes Turner. For the last 30 years, the cork industry has been under attack. Wine producers that didn’t have easy geograph

Shep Hyken is the “CAO” (Chief Amazement Officer) of Shepard Presentations, and is a leading expert on the topic of excellent customer service and experience. As well as a nationally known keynote speaker, he is also author of several books on the topic, including The Convenience Revolution (Sound Wisdom, 2018). We recently reached out to Hyken to discuss customer service and experience in the wine industry. Listen to the full interview here or read along below Milton Cornwell: Today I’m here with my dear friend, Shep Hyken, who is arguably one of the foremost experts on delivering amazing customer service, managing the customer experience, and creating brand loyalty. As a keynote speaker, his client engagements take him all over the country (and internationally for that matter!) for companies like AT&T, Disney, Lexus, SAP, American Express, and coincidentally, our local favorite In-N-Out Burger. He is a New York Timesand Wall Street Journal bestselling author and inducted into t