The Duckhorn Portfolio, North America’s premier luxury wine company, has selected InnoVint as its winery operating system following a comprehensive evaluation and RFP process. The decision reflects Duckhorn’s focus on modernizing its winemaking operations with a platform and a partner capable of supporting both current complexity and long-term growth. Why The Duckhorn Portfolio Chose InnoVint The Duckhorn Portfolio sought a modern, scalable solution to unify winemaking operations across multiple facilities while maintaining accuracy, compliance, and operational visibility. InnoVint was selected not only for its integrated, production-first platform, but for its deep industry expertise and proven ability to guide complex wineries through system transitions with confidence. “InnoVint stood out as more than a technology provider,” said PJ Alviso, Vice President of Winegrowing at The Duckhorn Portfolio. “During our evaluation of the winemaking software options

Best Wine Club Management Software for Wineries (2026 Quick Guide) Your wine club is likely your most predictable DTC revenue stream. Members buy on schedule. They purchase more outside of shipments. They refer friends. According to Silicon Valley Bank’s State of the U.S. Wine Industry Report, direct-to-consumer revenue, particularly wine clubs, remains one of the most controllable and margin-protective channels for wineries. Yet many wineries are still running their wine club: Manually Across disconnected systems On software not built for winery operations That friction quietly costs money every week. What Wine Club Software Should Actually Do in 2026 At minimum, your system should: 1. Increase retention Flexible club levels and shipment schedules Clear, automated member benefits Customization options that members value 2. Reduce revenue leakage Automated expired card updater Clean billing workflows Fewer manual errors 3. Speed up tasting room enrollment POS-connected s

For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: “Can this platform help me grow into the future?” For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: “Can this platform help me grow into the future?” The truth is, covering today’s needs is table stakes. The real opportunity lies in embracing tools that unlock growth and connect wineries to the same ecosystem powering the world’s most innovative ecommerce brands. That’s why more wineries are moving to Shopify, and choosing Awtomic as the engine behind their clubs. Built for the Wine Industry With Awtomic and Shopify, wineries don’t have to choose between tradition and innovation. Our pl

For more than 20 years, Activ8 Commerce has built technology specifically for wineries — and we’re proud to share our latest update. In every tasting room, the moments that matter most happen at the counter — or wherever a guest decides they’re ready to buy. The challenge is making sure your team can meet that moment quickly, without waiting on hardware or wrestling with terminals. Across the industry, the wineries seeing the strongest DTC results this year have focused on a few core operational shifts: 1️⃣ Reduce friction at checkout Guests expect fast, smooth transactions. Long lines or “sorry, this reader is stuck again” moments absolutely impact sales. Tap-to-pay with credit cards — especially when available on mobile devices — helps teams stay fluid and attentive. 2️⃣ Make hardware flexible and affordable Tasting rooms aren’t built like retail stores. Stations need to move. Staff shift positions. Outdoor service expands and co

Azmera unveils odoo for Wine: A Cost-Effective, Fully Integrated ERP Tailored for Winery Operations Napa, September 29th: Azmera today announced the launch of odoo for Wine, a powerful ERP solution designed to help wineries streamline operations, gain real-time visibility across finances, inventory, sales, and purchasing. Using the robust odoo platform and enhanced with wine-specific features, this enhanced wine-specific version offers wineries a modern, integrated alternative to outgrown accounting software and costly enterprise platforms. The full power of odoo for Wine comes from the pre-built integrations: by integrating with industry-leading wine-production apps like BlendedTech, Innovint, and Vintrace, as well as DTC platforms such as Commerce7, odoo for Wine provides a single source of truth for inventory—from additives to bulk and bottled wine - centralizing purchasing and unifying sales across wholesale and direct-to-consumer channels. odoo is a well-established and feat

We are proud to announce that Sorren has been selected as the recipient of the Boomer Process Visionary Award at the 2025 Boomer Circles Summit in Kansas City, Missouri. This recognition honors accounting firms that demonstrate innovation, collaboration, and forward-thinking strategies in the way they serve clients and support their people. For Sorren, the award is both a milestone and a reflection of the journey we have been on together. How It All Began The Sorren story began with a vision shared by local, community-based accounting and tax firms across the country. These firms came together to create something entirely new. We set out to build a national top 50 firm that would maintain the deep client relationships established over decades while expanding opportunities through shared resources, broader expertise, and a united identity. It was an ambitious idea, and while the concept was clear, the path forward required creativity, collaboration, and determination. One of the first

For years, the direct-to-consumer (DTC) model for wineries was built in clear, separate silos: the Tasting Room team poured and sold wine, the Wine Club team managed membership and retention, and the Marketing team focused on email, text campaigns, and social media engagement. Each department had its own set of responsibilities, tools, and goals. But the wine industry doesn’t look like it did a decade ago. With increased competition, rising costs, shifting consumer behavior, and the pressure of economic uncertainty, wineries can no longer afford to work in fragmented parts. While wineries may have multiple reasons and methods for reaching out, guests experience the brand as a single relationship. The new standard? To build trust and loyalty, outreach needs to feel seamless, coordinated, with a relationship-first approach driven by PCS: Personal Connection Strategies. From Silos to Synergy The PCS model isn’t just a philosophy—it’s a framework for unifying your D

Efficient irrigation starts with understanding exactly how much water your crop is using and how much it really needs. That’s where evapotranspiration (ET) comes in: the combined loss of water through evaporation (from soil and surface) and transpiration (used by the crop). By matching irrigation to ET, growers can reduce waste, improve yields, and make smarter use of limited water resources. With SGMA (the Sustainable Groundwater Management Act) now in full effect across California, it is more important than ever that growers irrigate with precision and are able to prove it with efficient record keeping.  If you’ve ever asked yourself: “How much of my irrigation is actually reaching the root zone?” You’re not alone. This article breaks down how soil moisture monitoring and real-time irrigation control using HotSpot AG tools can give you clear, actionable answers. Monitoring Soil Moisture and Irrigation While evapotranspiration (ET) tells you how muc

With the U.S. wine industry under pressure from declining sales, shifting consumer trends, and economic headwinds, Sonoma County’s vintners and grape growers are coming together in an unprecedented way to confront these challenges – and chart a positive path forward for the local industry. A steering committee of regional leaders has been formed to explore establishing the Sonoma County Wine Improvement District (WID) to provide stable, strategic funding for the long-term strength and sustainability of Sonoma County’s wine and agricultural economy.  The stakes are high. The marketplace is changing rapidly and maintaining the status quo is not an option. The wine industry is facing challenges like never before which must be addressed to reverse the decline and grow the overall wine category.  This effort is significant and grounded in a fundamental truth: grape growers and vintners are inextricably connected, and the success of one depends on the strength o

The holidays bring joy—and challenges. Managing in-store, online, and membership sales seamlessly can feel like a balancing act... unless you have Activ8 Commerce. Here’s why we do it better: Built on ONE Central Database: Unlike systems that cobble together disconnected tools, Activ8 Commerce was designed to unify your POS, memberships, and online store from the ground up. Better, Faster, Smarter: Updates happen in real time. Inventory, customer data, and sales sync instantly, so you're always a step ahead. Error-Free & Thorough: Say goodbye to mistakes, mismatches, and delays. Activ8 keeps your operations clean, complete, and worry-free. Most Cost-Effective: Do the math—Activ8 Commerce is just plain cheaper, saving you money while delivering unmatched functionality. What’s in it for you? More time for meaningful customer connections. Fewer headaches from reconciling data. A reliable system that grows your bottom line—fast. This holida