WHY DEMOGRAPHICS STILL MATTER IN WINE At first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s willing to buy it? Not exactly. In practice, marketing to “everyone” is a fast track to appealing to no one. You water down your message, misfire your tactics, and wind up wasting both budget and energy trying to reach people who were never going to buy from you in the first place. Smart marketing is selective, not scattershot. And that’s where demographics come in. At their core, demographics are just the quantifiable details about your customers—things like age, gender, income, education, and marital status. But in the hands of a capable marketer, demographics become strategic tools. They help decode how different consumers make decisions, what cultural cues they respond to, and how best to approach them with offers they’ll actually care about. Wine, with all

The wine industry is facing a demand reset. For decades, wineries could count on an audience to buy based on tradition, prestige, and a deep love for the nuances of terroir. But that audience is aging out. The next generation of wine drinkers—Millennials and Gen Z—aren’t just looking for a great bottle. They’re looking for experiences, identity, and values. This isn’t a small shift. It’s a fundamental change in how and why people buy wine. The wineries that adapt will thrive. The ones that don’t? They’ll be wondering why their sales keep slipping. Let’s break down what matters to these younger consumers—and how wineries can shift their branding to meet them where they are. Millennials Buy Experiences, Not Just Wine Millennials (born 1981–1996) grew up in a world where owning things became less important than experiencing things. Travel, concerts, pop-ups, exclusive tastings, and curated events—these are

Best of the Best Awarded to Garrison Brothers Distillery’s Guadalupe Whiskey December 18, 2023 (Santa Rosa, Calif.) — Winners have been announced for the 2023 Craft Distillers Spirits Competition, which took place in Santa Rosa, Calif., earlier this month. Taking the top spot this year is Guadalupe, a Texas straight bourbon whiskey finished in a port cask from Garrison Brothers Distilling in Hye, Texas. Judges described Guadalupe as “Very elegant”; “Warm finish”; “Delicious.” Garrison Brothers Master Distiller Donnis Todd says, “What sets Guadalupe apart is the unique Texas climate, with its dramatic temperature fluctuations, and our careful selection of the right wet port barrels. This combination is key to Guadalupe’s distinctiveness. Our goal was to capture and highlight the port notes, offering bourbon enthusiasts the same thrilling experience I get when discovering these exceptional barrels in our barns. “The visc

Afternoon Brief, June 21st

Registration Now Open for Growing Forward Virtual Conference: Wine Industry Network (WIN) has opened registration for Growing Forward, a Vineyard & Grower focused Virtual Conference tackling the most pressing topics and issues faced throughout the grape growing cycle. The Conference is set to broadcast on July 19, 2023, beginning at 9:00am...

Best of the Best Awarded to Grandaddy Mimm’s Distilling Co. Barrel Aged Shine  December 21, 2022 (Santa Rosa, Calif.) — Winners have been announced for the 2022 Craft Distillers Spirits Competition, which took place in Santa Rosa, Calif., earlier this month. Taking the top spot this year is Grandaddy Mimm’s Distilling Co. Barrel Aged Shine, a limited production release from the Blairsville, Ga., producer.  The distillery is named for famed bootlegger Jack “Mimm” McClure, whose great-grandson, Tommy Townsend, founded the company using the secret family recipe. Judges described the Barrel Aged Shine as “sexy,” “earthy,” “rich,” “velvety” and “full of holiday spices,” At the end of the competition, the Shine took a Best Whiskey, Best of Class, double gold medal as well as Best of the Best honors. The distillery’s Sorghum Rum also won Best of Class honors (see list below).  Debra

Several industrial manufacturing processes use industrial water chillers to moderate their process temperatures, boost efficiency, and maximize output. Furthermore, these chillers utilize coolant fluid to achieve effective thermoregulation. However, these process cooling fluids are prone to contamination during use, making the integration of filtration units essential.   Regardless of the industry or specific industrial application, clogs result in inefficient systems. This is no different for water chillers, cooling towers, and other heat exchangers. Let’s discuss what you need to know about filtration and water chillers. Why Efficiency Is Important for Water Chillers Every plant operator or process manager should plan and execute industrial processes that maximize productivity while minimizing waste. This principle of efficiency applies to the operation of industrial water chillers as well. A water chiller is a cost-effective device that can rapidly cool la

Napa Valley’s Leading Independent Fine Wine Retailer Offers Private By-Appointment-Only Virtual Tasting and Cooking Classes with Oprah-Approved Rising Star Culinary Company, Truffle Shuffle (St. Helena, Calif.—March 11, 2021)— St. Helena’s ACME Fine Wines, today announced that it will be launching ACME Unfiltered: Tastings & Truffles, a new private, by-appointment-only virtual wine tasting and cooking classes in partnership with Truffle Shuffle, whose […] The post ACME Fine Wines Introduces ACME Unfiltered: Tastings & Truffles in Partnership with Truffle Shuffle appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/11/acme-fine-wines-introduces-acme-unfiltered-tastings?utm_source=rss&utm_medium=rss&utm_campaign=acme-fine-wines-introduces-acme-unfiltered-tastings Published Date:Thu, 11 Mar 2021 19:55:33 +0000 

New year, new you, new approach to your marketing At this point, you’ve certainly devised your 2020 marketing calendar. You know what content you’ll be focusing on when, but you’ve still got room to integrate best practices and explore trends on the rise.  Make these five New Year’s resolutions for your 2020 marketing. 1. Master data visualization. If you haven’t gotten on board with infographics or other forms of data visualization… well, better late than never.  It’s one thing to write out your selling points. It’s another to market your benefits through the use of clever design and data, which in tandem make a more compelling case. Most people are visual learners, and you have a better chance of getting your marketing messaging retained by those who need to see it.  This year, make more visual content: infographics, videos, robust landing pages and slick print pieces. 2. Personalize marketing experiences. As