Why Wineries Need Influencer Marketing Now Here's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly from a brand That's not a slight edge. That's a fundamental shift in how people decide what to buy. For wineries, this matters more than it does for most industries. Wine is a considered purchase wrapped in uncertainty. Your potential customer is standing in a tasting room or scrolling through an online store, wondering: Will I like this? Is it worth the price? Am I making the right choice? Influencer content answers those questions in ways traditional marketing cannot. When a trusted voice says "I tried this Pinot and it's incredible with grilled salmon," that carries weight. It's a peer recommendation disguised as content. Instagram and TikTok now drive wine discovery among younger audiences, and 87% of Gen Z consumers say they're willing to buy products

Maintaining wine balance in a changing climate Climate change is reshaping the wine industry. In many wine regions, each year seems to set new records for the hottest or driest growing season, followed by the earliest harvest dates yet. Such accelerated ripening is disrupting grape physiology; phenolic and aromatic development fall out of sync, sugar levels soar, and acidity drops away (1). So how can we adapt and build a more resilient wine sector? The answer to this question is multifaceted. In the vineyards, grape growers are rethinking their management practices, adjusting canopy architecture, introducing shading or optimising irrigation (1,2). Some are reaching for higher altitudes or moving further from the equator in search of cooler conditions (1). Others are trialling alternative heat- and drought-tolerant varieties, from long-forgotten cultivars to newly bred plant material. In the cellars, winemakers may turn to pragmatic solutions such as dilution or blending strategi

Winemaking techniques constantly evolve as the wine industry develops, tests, and adopts new methods. Individual winemakers hone their craft and processes by experimenting with new approaches, and changes that felt revolutionary at first become part of the natural evolution that technology, time, and experience create. Ten years ago, global fermentation leader Fermentis introduced a groundbreaking new certification for their SafOenoTM yeast called E2UTM (Easy to Use). Building on almost 170 years of experience and their know-how in Active Dry Yeast production technologies, Fermentis’ now 14 SafOenoTM E2U™ certified yeasts give the winemakers the flexibility of pitching directly into the must without prior rehydration; an evolutionary leap in winemaking. Direct pitch saves winemakers critical time, energy, and water, while also offering greater safety, convenience, and pollution reduction options during overall winemaking operations. An important benefit of E2U™ i

2022 USA Trade Tasting (Chicago)

USATT is an annual wine and spirits trade show held in Chicago, for retailers, sommeliers, bartenders, importers, and distributors. Register here now The 6th annual USA Trade Tasting is happening in Chicago on October 12-13, 2022. The event directly addresses the needs and interests of importers, distributors and retailers. This is not just another walk-around []

The USA Trade Tasting (USATT) Show Is Coming Back to Chi-Town!

The USA Trade Tasting Show invites importers, distributors, retailers, and press of the US market to Chicago on the 12th and 13th of October, 2022 27 May – The beverage […]

Afternoon Brief, May 27th

Armed Group Occupies Oldest Mexican Winery Over Water Shortage: People wielding machetes invaded the vineyard in the northern state of Coahuila this week, the company’s manager told Mexican media...

Over 200 wine industry professionals attended the conference featuring international research, trial tastings, product demos, and trade show Healdsburg, CA, May 16, 2022 – Enoforum, Europe’s most popular technical conference for winemakers, had its U.S. debut on Wednesday, May 11, at the Sonoma County Event Center. The inaugural Enoforum USA welcomed over 200 wine industry professionals. The conference was opened by event producers Gianni Trioli, founder of Vinidea and creator of Enoforum, and George Christie, President & CEO of Wine Industry Network. Following was a very intensive program demonstrating the results of recent R&D projects presented by industry suppliers, oenologists, viticulturists, researchers, and academicians worldwide. Six international research projects were also live-streamed during the conference. Attendees also had the opportunity to attend trial tastings, product demonstrations, and a trade show that featured companies who showed off the

International research projects, educational sessions, trial tastings, product demonstrations and trade show featuring the latest innovations in winemaking and production Healdsburg, CA, March 9, 2022 – ENOFORUM, the largest technical wine industry event in Europe, has opened event registration for Enoforum USA, a two-day technical conference for US winemakers and industry professionals. In Europe, Enoforum takes place every other year attracting 1,200 attendees in Italy, 500 in Spain, and 450 in Portugal, while bringing together over 1,900 technicians with 70 research groups and 40 leading companies; more than 2,100 people over a 2-year cycle. Leading suppliers present and demonstrate the result of recent R&D, as well as receive input from practitioners regarding tailoring new technology to individual real-world wine producing situations. The event will be held on Wednesday - Thursday, May 11th in Santa Rosa, CA and will feature leading oenologists, viticulturists, prod

New Account Manager, Ryan Raber, will be covering the Pacific Northwest regions for M. A. Silva USA.  NOVEMEBER 12, 2021 – SANTA ROSA, CALIFORNIA – M. A. Silva USA, the leading manufacturer of premium corks, glass, and packaging in North America, announces the addition of Ryan Raber as Account Manager for the Pacific Northwest regions. Ryan has been in the wine industry for over 20 years in the Walla Walla district. He has a range of experience from production to tasting room, but his love for viticulture quickly lead him to become a winemaker for the last 16 years. Ryan eventually decided he’d like to expand his wine industry experience, which brought him to M. A. Silva. Gustavo Beltran, Vice President of Sales at M. A. Silva USA, commented, “Ryan brings to M. A. Silva a deep grasp of the Washington and Oregon Wine markets, as well as, the ultimate understanding of the challenges of being a winemaker in today’s marketplace.”  Ryan stated &