Turn the biggest challenges into small ones. Handle the most complex cleaning environments with confidence, in any industry. Unmatched Reliability: Proven cylindrical deck design increases lifespan. Easier Than Ever: All command functions are integrated into the steering wheel. Quick access allows for seamless on the go adjustments. Operator's hands are always in contact with the wheel. Quick and Nimble: Access those hard to reach places with a best in class turning radius of 63 inches. Nilfisk is your Trusted Cleaning Resource. We are here to help and offer free site surveys at any of their wineries or warehouses. These surveys allow us to use our industry experience, to make the correct recommendation for your members. Reach out to schedule a demo, Rich Nelson (650) 219-1277

April 28th, 2026 — For today’s wineries, delivering a great customer experience means more than great wine. It requires timely, personal, and relevant communication at every stage of the relationship. From the tasting room experience to the first purchase, to club shipments and beyond, customers expect to feel known and valued. To meet that expectation, wineries are using more technology than ever before—but the real magic happens when these tools work together. RedChirp and Corksy have announced a new integration that connects Corksy’s modern DTC platform with RedChirp’s texting and automation capabilities. By bringing these systems together, wineries can turn real-time customer data into timely, personalized communication, driving more revenue while delivering a more seamless, high-touch experience. Turning Data Into Action: Instead of toggling between systems or piecing together customer context, winery teams can now work more fluidly, moving from

Combating declining consumption and tasting room visits is the current pressing priority for small and medium-sized wineries whose primary source of revenue has been direct-to-consumer (DtC) sales. Waiting for the situation to change is no longer an option. Instead, wineries are turning to their existing customers to maximize short-term revenue and draw in new customers to rebuild their base.  This task can seem daunting, but wineries with the vinSUITE integrated DtC software platform have a powerful new tool at hand. The recently released vinSIGHT transforms the sales data automatically collected by vinSUITE into actionable insights. This new predictive analytical platform analyzes the winery’s historical customer behavior patterns and predicts wine club churn with up to 94% confidence, enabling wineries to prevent revenue loss before members cancel. Jimmy Wu, vinSUITE’s President, explains: “By the time wine club churn shows up in standard reports, that revenue is already l

We're hosting at session at the Wine Sales Symposium on May 13 in Rohnert Park, CA. In this session, we’ll explore how leading wineries are intentionally designing the post-purchase experience to drive repeat business—protecting wine quality, increasing first-attempt delivery success, and reducing returns and reships as strategic drivers of long-term retention. From multi-warehouse fulfillment and temperature-controlled shipping to specialized handling, operational excellence becomes the foundation that allows your brand to show up flawlessly at the doorstep—giving consumers the flexibility they expect while ensuring every bottle arrives as intended. Because when the delivery experience protects quality and delights customers, repeat purchases aren’t accidental—they’re earned. Use the promo code WINESHIPPING2026 for a discount and register here.

They're not wearing capes. They're wearing vests and carrying iPads and managing wine clubs and running tasting rooms and trying to figure out why last month's numbers don't match. They're superheroes all the same. In the wine industry, when are data superpowers unlocked? Usually it starts with one moment. A report that used to take an hour and a half is just there. A heat map that used to be built manually in Excel now takes two clicks. A segment gets run, an email goes out, and the winery sells more wine. It happens every day. Not once a quarter when the board report is due. Every day. That's what a superhero looks like. It’s not about being a “tech person.” It's about being willing to look at what your data is actually telling you — about your customers, your club, your tasting room, your next email. We're going to be putting the spotlight on the superheroes themselves at two upcoming events. If you're curious about what your data could actually be doing for you, these are worth you

Why Wine Clubs Aren’t Working, And What’s Replacing Them For many wineries, the biggest challenge today isn’t attracting new customers; it’s keeping the ones they already have. Wine clubs once represented the most stable revenue engine for wineries. Members signed up, shipments went out quarterly, and predictable revenue flowed in. It was the foundation of direct-to-consumer success. But that foundation is cracking. Recent industry data reveals a troubling trend: nearly 40% of wine club members cancel within the first year. In a market where customer acquisition costs are climbing, and competition for attention has never been fiercer, losing members at this rate isn’t just a retention problem; it’s a profitability crisis. The math is unforgiving. If acquiring a new club member costs hundreds of dollars in marketing, tasting room labor, and incentives, losing them before they’ve generated meaningful lifetime value means wineries are bleeding money with every signup. And yet, some winer

Sustainability regulations are accelerating across the U.S., and wineries are increasingly in the spotlight. One of the most significant developments is Extended Producer Responsibility (EPR) - a policy shift that is redefining how packaging waste is managed and who is responsible for it. For many wine businesses, EPR isn’t a future concern, it’s already here. What is EPR? Extended Producer Responsibility (EPR) is an environmental policy that places responsibility for the end-of-life management of packaging materials on the producer. This includes the collection, recycling, and disposal of materials once they’ve been used. In practical terms, that means wineries and beverage brands may now be accountable for: The recyclability of their packaging Reporting and tracking material usage Meeting state-mandated recycling targets Paying fees or penalties if requirements aren’t met With multiple states already implementing EPR legislation—and more on the way—compliance is quickly bec

In the film Field of Dreams, a quiet voice whispers a simple promise: “If you build it, he will come.” The idea was never really about baseball. It was about creating something meaningful and trusting that the right people would be drawn to it. The wine industry is standing at a similar crossroads. For decades, wineries have operated on a simple assumption: make great wine, tell a compelling story, and consumers will come. Craft the product. Earn the accolades. Build the brand. But the next generation of wine consumers is telling us something different. Gen Z, now entering legal drinking age and shaping the future of hospitality, is not primarily seeking bottles to collect or scores to chase. Many say they are looking for something more fundamental: connection, community, and places where they can gather with friends away from the constant pull of the digital world. In other words, they are looking for a third space. For winery owners, executives, and Direct-to-Consumer lea

Verallia, Europe’s leading and the world’s third largest producer of glass packaging, is inaugurating its first hybrid furnace at its Zaragoza site in Spain. This new facility marks a significant milestone in the Group’s decarbonisation strategy and will reduce CO₂ (scope 1 and 2) emissions by around 50%, with potential to reach 60% depending on the energy mix.  In response to the climate emergency, Verallia has been committed for several years to decarbonising its operations. Supported by a clear and robust CSR roadmap – now reinforced by the SBTi’s1 validation of its Net Zero 2040 trajectory – the Group aims to reduce its CO₂ emissions (scopes 1 and 2) by 46.2% by 2030 compared with 2019, and by 90% by 2040. Verallia is the first global producer of glass packaging for beverages and food products to commit to this trajectory for 2040. In this context, the Group is deploying a diversified portfolio of low‑carbon melting technologies across its n

For more than three decades, Bergin Screen Printing and Etching has set the standard for etched wine bottle decoration. While the bottles themselves have been widely showcased, the meticulous craftsmanship behind them has remained largely unseen, traditionally kept behind workshop doors in Napa Valley. Until now. “As wineries face evolving consumer expectations, the need to provide more compelling reasons to visit has never been greater. We’ve seen our clients actively seeking new ways to innovate, attract guests, and stand out. That’s where this idea started to take shape.” says Savannah Bergin, Director of Operations. With the launch of Bespoke by Bergin, a new chapter in wine hospitality begins, one that brings a legacy craft into the moment and invites guests to become part of it. At its core, Bespoke introduces a new approach to brand expression in wine, one that extends beyond the finished product and into immersive wine experiences. Rather than simp