Afternoon Brief, August 31st

Fire Watch: Caldor Fire Burns Big Doubling in Size: The Caldor Fire is only 16% contained as it continues its trajectory toward vacation paradise, Lake Tahoe. Fortunately, it has only skirted vineyards and wineries in Amador and El Dorado Counties...

Why should it matter if your DTC fulfillment partner has multiple shipping facilities? We’ve found that the question of multiple shipping facilities is a very misunderstood concept in the wine fulfillment business, especially when it’s called many things—bifurcation, forward staging, and splitting inventory. Some wineries assume that multiple facilities means that the vendor is too big for them, or the concept is possibly too complex to undertake. Others worry about tax and shipping compliance laws.  Here is the main thing you need to consider when talking to a fulfillment partner with more than one warehouse location: How will this help your winery achieve its goals of greater customer satisfaction, faster speed to market, and better provenance for product shipments? We have been making the case for two warehouse locations since our launch in 2007, and now more than ever with the continued growth of DTC sales across the United States! We expanded into our new fa