Join Vineyard Team and Paso Robles Wine Country Alliance for a focused half-day 2026 Industry Update designed to help you navigate what’s happening now—and what’s coming next! Hear directly from industry experts as they break down the trends, risks, and opportunities shaping grape growing in 2026. 📅 Wednesday, May 20 | 9:00 am-12:00 pm; tickets include lunch from 12:00-1:00 pm ➡️ at Springhill Suites in Atascadero 🎟️ Reserve your spot* >>> https://secure.qgiv.com/for/2026tailgatesevents/event/2026-industry-update/ --- Event sessions include: 📊Grape Market Update & Industry Outlook Get clarity on what’s happening in the grape market and what it means for your operation: - Key trends shaping pricing and demand - Vineyard removals and supply outlook - What to expect in the next 12+ months Speakers: Audra Cooper & Eddie Urman (Turrentine Brokerage) --- 💰 Grants & Funding Opportunities Panel Learn how to access and successfully use available funding: - Where to

Every year, Pinterest Predicts drops its trend report, and this year’s insights are bigger than just what’s trending on the platform—they reflect broader cultural shifts that wineries can tap into across their marketing, experiences, and product development. With Pinterest’s track record of predicting trends with 80% accuracy, these insights are worth paying attention to, not just on Pinterest but across platforms like Instagram and TikTok, and even in your tasting room. Here’s how wineries can creatively use these 2025 trends to attract attention, engage audiences, and stay ahead of the curve. Why Pinterest Trends Matter for Wineries Trends aren’t just fleeting moments—they shape what your customers are looking for and how they connect with your brand. Pinterest isn’t just a visual discovery platform; it’s where people go to dream, plan, and shop. With over 500 million monthly users, it’s a massive pool of inspiration.

As the world’s largest Hybrid Packaging Supplier®, Berlin Packaging has leading insights and world-class expertise in the global packaging market. Here are the industry trends we’re tracking for 2025. Dynamic Disruption: Garnering attention in an increasingly crowded marketplace. Modern Minimalism: Adopting a “less is more” approach that resonates with today’s consumers. Interactive Experiences: Creating unique and engaging experiences through interactive packaging. Sensory Engagement: Embracing visual, tactile, audible, and olfactory elements to create enjoyment. Sustainability Innovation: Furthering sustainable packaging solutions through innovation. Read More

Quest for Well-being, Thirst for Experimentation, and Pursuit of Sustainability: Verallia unveils its 2025 Trends for the Wine and Spirits Market Each year, Verallia, the European leader in glass packaging, presents its Trend Book for the wine and spirits market. Created this year in collaboration with Barcelona-based agency Morillas, the Trends Book aims to inspire and highlight key sector developments and future directions. For 2025, four major trends emerge in response to more engaged consumers seeking new experiences and prioritizing well-being above all. This Trends Book will also introduce new designs ready to be developed by Verallia’s teams. Reflecting new wine and spirits consumption practices, the 2025 Trends Book is viewed through the lens of three distinct consumer profiles. The Drink Personas shaping new market horizons The Eco-activists: Concerned with environmental issues, they favour brands committed to sustainability (local production, recyclable packaging,

Read more here. In the dynamic world of DTC sales, staying ahead of trends is crucial for wineries looking to thrive. As we enter 2024, wineries face an evolving sales landscape that both challenges and offers opportunities. Understanding and using emerging trends, from technological advancements to shifting consumer preferences, is critical to success. This blog post will explore five trends wineries can't afford to overlook in 2024.

As we step into 2024, envisioning the path ahead for wineries sparks anticipation. Drawing inspiration from the success stories of top-performing wine brands in 2023 and the evolving wine industry trends, we’ve compiled a set of strategies to guide your winery through the year ahead, boosting your wine sales in 2024. Read on for insights into 2023’s achievements, additional trends to watch in 2024, and discover actionable steps to ensure success in the upcoming year. 1. Connecting with Customers: Beyond the Tasting Room In a digital age, connecting with consumers requires a personal touch—a lesson learned from 2023’s high-performing wine brands. Social media platforms are not just promotional tools; they’re windows into the soul of your winery. Authentic storytelling becomes crucial, providing a genuine glimpse behind the scenes. Embracing personalized virtual tastings and interactive events builds not just brand awareness but a community, aligning seamle

2023 is shaping up to be an exciting year for direct sales in the United States, and we at Vinoshipper are thrilled to be at the forefront of this trend. We've put together a comprehensive report on what's happening in the industry so far this year, and we're excited to share it with you. Our report includes detailed statistics and insights on direct sales across the country, from wineries to distributors and beyond. We believe that this information will be valuable to anyone in the industry, and we encourage you to take a look and see how your business can benefit from these trends. To access the report, simply click on the link below. 2023 Early Look.pdf

FEBRUARY 2, 2022 | INDUSTRY NEWS & OUTLOOKS | MATT CLARK, SENIOR INDUSTRY ANALYST AND KALYN WALSH, CREDIT COMPLIANCE ANALYST, AMERICAN AGCREDIT In 2021, the wine industry began to recover from an unusual and challenging year in 2020. Wine sales sharply improved from the previous year, when pandemic-related restaurant and bar closures spurred a precipitous decline in wineries’ sales at restaurants and tasting rooms. Wine sales improved around 10 percent in 2021, according to Wines Vines Analytics and bw166, and analysts expect demand for wine to remain healthy in 2022. Overall demand for wine grapes has improved, driven by a limited reopening of tourism, restaurant and event traffic. Many expect to see modest improvements in wine sales and grape values in 2022. Rising input prices from supply chain disruptions, labor shortages, drought, and general inflation may narrow margins for some operators. As the economy was reopened in a limited fashion, wine sales bega

As the access to legal cannabis expands across the US, many in the wine industry are uncertain how to approach this budding $20B industry. Join us as we explore in detail where wine and cannabis overlap using key demographic and geographic usage as well as demand trends provided by Headset and NielsenIQ experts! More Information Here.