The Annual SVB Videocast is next Tuesday, June 17th.  Why should you listen? Prescience. Read below, please. The following is the blog post I made on April 28th, 2019, before the DTC videocast. There hasn't been a single edit. The underscored part is exactly as written 6 years ago. The wine business is far more complex than people think. It's a maze of complexities with different models, varying paths to the consumer, pressure from federal, local, and state regulations, a lack of good information, controlling power in a small numbers of hands and changing consumer demand. Oftentime decisions are made with the love of the product in mind, versus a business decision being made with financial returns in mind. Perhaps the greatest risk we should all be most worried about is our tendency to continue on on a path that's successful. If it works, we keep riding the trend as far as we can, until the strategy fails. In an industry that takes 5 years to get a fully mature y

Please join us on Tuesday, June 17, 9:00 am - 10:30am PST for a live, virtual event to review findings and predictions from our 2025 Direct-to-Consumer Wine Report. Our panel of wine industry leaders will review the findings from our latest DtC wine survey and share their thoughts on the evolution of the market. During the event, you’ll hear today’s wine sales and marketing trends, examine industry growth strategies and participate in our panel’s Q&A session. A few of the topics we plan to address are:  Market trends that show glimmers of hopeful news as we progress through the current business cycle. Personalized, community- and experienced-based marketing strategies that are being used to successfully engage with younger consumers. Making sense of the ever-fluctuating wine club, tasting room and wholesale channel sales percentages. The potential benefits of piloting variable, traffic-based tasting fees. Our exclusive panel of wine industry innovators will i

Treasury Wine Estates Expands Partnership with Columbia Distributing to Grow Luxury Wine Portfolio

KENT, Washington – June 26, 2024 – Columbia Distributing today announced an extended partnership with Treasury Americas, a division of Treasury Wine Estates Ltd (ASX: TWE), as the result of TWE’s […]

Treasury Wine Estates Announces Expanded Distributor Agreements

June 10th – Treasury Americas, a division of Treasury Wine Estates Ltd (ASX: TWE) has announced extended distributor  partnerships to enhance its market presence in the United States. This move […]

Sales Trends and Predictions, Consumer Motivation, Wine Club Retention, Navigating Wholesale Distribution, Wine Marketing Winners, and MORE! Join us Thursday, May 16, 2024, in Santa Rosa, CA, for this one-day event focused on delivering insights, advice, and predictions from industry leaders and winery executives from thriving brands sharing their strategies for succeeding in this competitive landscape. The Symposium program will open with a keynote address by Ben Dollard, President of Treasury Americas, and continue with topics that cover insights into customer demographics, industry sales trends and predictions, luxury wine consumer motivations & behaviors, converting website traffic into revenue, wholesale channels success, wine club retention, and more! Session panels will host speakers from notable brands that include Clif Family Winery & Farm, Customer Vineyard, DaVero Farms & Winery, Distinguished Vineyards, Far Niente Family of Wines, Knights Bridge Winery, L

Afternoon Brief, March 29th

Omar Khan Has Pleaded Guilty to Identity Theft: Omar Khan, the bon vivant who allegedly swindled fine-wine insiders out of at least $9.5 million, pleaded guilty to identity theft on Thursday, less than one month after the FBI arrested him at John F. Kennedy International Airport...

Ben Dollard President / Vintage Wine EstatesWine Industry Network (WIN) has announced Ben Dollard, President of Treasury Americas, as the distinguished keynote speaker for the upcoming Wine Sales Symposium, taking place on May 16th in Santa Rosa, CA. With an illustrious career spanning 20+ years, Ben Dollard brings unparalleled expertise and insight to this year’s event. Since having joined Treasury Wine Estates as President of the Americas division in January 2020, Ben has reshaped the Treasury Americas business with a relentless focus on consumers, innovation and unlocking the potential of the premium and luxury business. In addition to this years’ esteemed keynote, the event will host an impressive line-up of industry experts and winery professionals sharing their insights, predictions, and strategies for succeeding in the competitive landscape. Featured Speakers Presenting at the Symposium: Session panels will cover topics that include the current state of the wine i

Afternoon Brief, March 26th

President of Treasury Americas, Ben Dollard to Keynote 2024 Wine Sales Symposium: Wine Industry Network (WIN) has announced Ben Dollard, President of Treasury Americas, as the distinguished keynote speaker for the upcoming Wine Sales Symposium...