Join us for this exciting webinar with Andrew Means of Transom, as he walks us through a winery's website and adjusts it to maximize sales for Black Friday and the holiday season, in real time! In addition to getting your site ready to sell your immediate offer, we'll also cover just how much social proof can improve your conversion rate, and how data collection can give powerful insights to improve current and future ad campaigns. Oct 28, 2024 10-11am PDT  Register Now

Most wineries sell only a fraction of their wine via e-commerce. Yet nearly every other industry has unlocked the power of selling their products to a worldwide audience. Is it possible for wine to catch up?  Join Andrew Means, Creative Director at Transom, to explore the philosophical principles behind why people buy—and how to use them to supercharge your online store. We'll examine what it took to sell cars, shoes, and even pears online, and see how they use these principles to sell what were historically in-person purchases. We'll also identify common mistakes that can sabotage willing buyers without even knowing it. Register today to turn your online store into an engine for your DTC strategy. July 7, 2024 10-11am PDT Register Now

What if you could elevate your winery to the next level of revenue and prestige? In this webinar, Transom's Creative Director, Andrew Means, will walk us through how to create a brand story that actively sells your wine. You'll delve into the fascinating way our brains store and process information, and learn how to use this knowledge to craft better brands. Transom will show you examples of brands that fail and those that do it well, and they'll reveal the critical thing most wineries are missing when they tell their story. And throughout the webinar, you'll be given actionable tools and tips to take your own brand to the next level. If you've ever wanted to level up your wine brand, join us! April 15, 2024 10-11am PDT Register Now