This month: Soft seas, more questions, and a consumer that’s anxious and cautious about tomorrow. October’s here, and the supply chain feels eerily quiet. Not calm exactly – just slow. There is movement, but it’s more drift than direction. Freight rates are down, not because we have gotten more efficient, but because demand is low. Fuel is holding steady, but only because the broader economy seems reluctant to surge. There are no logjams at the ports, yet there is not much urgency, either. Glass remains tight. Lead times are still creeping. And while retail shelves are being reset for the holiday sprint, the pace feels tentative. Brands are pushing forward, but many are doing so with a wary eye on cost, conversion, and the uncertain mood of the American shopper. The story of October is about the tension between the inertia of supply and the jitteriness of demand. Between short-term calm and long-term concern. Market overview Fuel costs rose imperceptibly from $3

Great wine brings people to your winery. Great service brings them back. And today, nothing elevates service like a Point-of-Sale (POS) that lets you meet guests anywhere, from the vineyard lawn to a bustling festival. In today’s DTC landscape, the tasting room is no longer the only in-person touchpoint that matters. Wineries are hosting vineyard tours, pouring at festivals, working farmers’ markets, and even running golf-cart service to meet guests where they are. But here’s the problem: too many wineries are stuck with outdated point-of-sale systems that can’t keep up. If your team is tethered to a counter or juggling multiple systems, you’re not just slowing down service—you’re losing sales, missing data, and eroding customer trust. The solution? A mobile POS for wineries that makes every interaction seamless, personal, and connected. Why Flexibility Matters in Winery Service Hospitality is the heartbeat of any winery. Guests expect warm, pe

At Papé Material Handling, we understand the importance of efficient and reliable fleet management. That’s why we’re excited to talk about Hyster Tracker, a state-of-the-art wireless fleet management system, that leverages GPS technology and telemetry data to provide real-time insights, helping businesses streamline operations and boost uptime. Real-Time GPS Tracking: Comprehensive Fleet Visibility Hyster Tracker utilizes advanced GPS technology to offer precise real-time tracking of your trucks and forklifts. This feature ensures that you have constant visibility of your fleet's location, enabling better management and utilization of assets. The system uses a robust GPS receiver to deliver accurate positional data, crucial for optimizing route planning and ensuring timely deliveries. Key Benefits: Accurate real-time tracking for full fleet visibility Optimized routes and reduced travel time Quick identification and resolution of idle or underutilized equipment

If you had three wishes, what would they be? Easier life? More resources to work with? A happy place to be? If those are your wishes, we have good news. They are granted in the whole new world that is Outshinery.com. We've revamped our whole site and it's ready for you to enjoy. Check it out.   Here's what's new: It's all about making your products shine. It's easy to purchase the assets you want and need to future-proof your brand. More integrations are on the horizon. Everything is planned to fit into the modern winery tech stack. Simplified pricing communication. Intuitive design helps you understand how much you'll pay for assets as you browse for options. Data-supported brand assets. Choose from products that are proven to directly influence online sales. Cutting edge content. Hear from advisors and experts on exactly what's up in marketing for the wine industry. Visually appealing. There's nothing more impor

Cellartracker’s Annual 2021 Report Ranks Quilceda Creek in the Top Five Highest Rated Wines and Top Ten Most Gifted Wines Worldwide

(January 31, 2022; Snohomish, Wash.)—Snohomish-based Quilceda Creek has received top rankings in CellarTracker’s 2021 A Year in Wine Report. The Quilceda Creek Columbia Valley Cabernet Sauvignon ranked No. 5 of […]

Get ready for love! Find your match with the Outshinery Matchmaker.  Selling wine online isn’t all that different from online dating. Your image is your first impression. What seems like a simple Bottle Shot is actually a decision-making magnet, exactly like a profile picture. Dating website OkCupid offered a report on the influence of profile pictures versus written text. The bottom line was this: the image drives 90% of perception. This is because people are visual creatures (and when we say creatures, we mean that in the kindest way)! Just like that perfect pout in a profile pic, the perfect Bottle Shot will get people to linger longer and hopefully decide: yep, that’s a wine I want to buy. Also as in online dating, there is little room for error. People move with speed, rejecting what doesn’t win them over immediately. And it’s a cluttered market: lots of wine to choose from, lots of bottles that don’t speak for themselves. It