Celebrate the Masters Tournament with us for an evening of great wine, delicious food, and good vibes! Join us for a relaxed night of wine, food, and great company. For just $25, you’ll enjoy a tasting of 8 wines — featuring pours from Bienvenue, Bucher, Copper Six and more. Stroll through our tasting salons, chat with the makers, and sip at your own pace. We’re also excited to welcome Bayou on the Bay as our featured food truck, serving up flavorful bites available for purchase — perfect for pairing with your favorite wines. Friday, April 10th | 5–8 PM Grand Cru Custom Crush 1200 American Way Windsor, CA 95492-7861 Get Tickets

Par Then Bar Open Golf Tournament: Where Wine Industry Networking Meets Opportunity Beyond branding - connect with key decision-makers in a relaxed, high-impact setting Become a sponsor of the 6th Annual Par Then Bar Open® and showcase your brand to key players in the packaging and bottling industries. With multiple sponsorship levels available, this premier golf networking event delivers visibility, relationship-building, and lasting industry impact. Click on the flyer → for more information,  or contact Gisselle Aguilera at marketing@aps-pack.com or call at  707-799-7502. To learn more about the PTBO event, please visit our website at parthenbaropen.com!

The Sonoma County airport is named for him, so is a museum and ice rink. Peanuts creator Charles M. Schultz spent 42 years living and working in Sonoma County, with “It’s the Great Pumpkin, Charlie Brown” one of his most famous works. Schultz, during his lifetime, kept an airplane at the airport and was an avid aviator. Snoopy, of course, loved flying too. Schultz was born in 1922 in Minnesota and given the nickname Sparky at a young age. In 1929 the family moved west to Needles, California. The move was said to be prompted by a young cousin’s tuberculosis, which would fare better in a desert climate. Schultz later incorporated Needles into many of his comic strips, particularly those built around Snoopy’s brother Spike, who lived alone in the desert with coyotes and cactus. Their time in the desert was alas short-lived, and Schultz moved back to Minnesota in time for elementary school. This is also where he developed his lifelong passion for ice hockey.

We are 1 month out from the Birdies Fore Bourbon Golf Tournament!  Morrison, MBF North America, and APS Packaging present a free golfing tournament for anyone in the wine, spirit, and beverage industries.  Join us for a fun-filled shotgun tournament followed by an awards ceremony, dinner, and dancing this October 16 in Richmond, Kentucky. Outing will be played in a scramble format.  If you haven’t registered to play in this unique industry golf event, there is still time to apply! Register now by emailing marketing@aps-pack.com by September 30.

⛳️ The 3rd Annual Birdies Fore Bourbon golfing tournament is almost here! Morrison, MBF North America, and APS Packaging present a free golfing tournament for wineries, distilleries, and spirit manufacturers.  🏌️‍♂️Join us for a fun-filled shotgun tournament followed by an awards ceremony, dinner, and dancing this October 16 in Richmond, Kentucky. Outing will be played in a scramble format. 📩 To reserve your spot in the tournament or if you’re interested in sponsoring,  please email marketing@aps-pack.com by September 30!

Summer winery marketing strategies are essential for staying competitive during travel season and warmer weather. As customer habits shift and traditional foot traffic slows, wineries must find new ways to stand out. The good news? With the right mix of creativity, personalization, and tech-driven tools, summer can be one of your most profitable seasons yet. Here are five innovative, customer-centric strategies to help your winery sell more and build deeper relationships this summer. 1. Rethink Summer Shipping: Flexibility Is the New Fast Wine and heat don’t mix. But neither do frustrated customers nor surprise shipping delays. In 2025, the most successful wineries are leaning into flexibility, clear communication, and smarter logistics to keep orders flowing and customers happy. 🔄 Give Customers Control Let your customers decide when and how they receive their wine. Integrate tools that allow post-purchase adjustments, like scheduling a fall delivery or choosing a local picku

The 5th Annual Par Then Bar Open® (PTBO) Golf Tournament is back on May 16, 2025, at Eagle Vines Golf Club in American Canyon—and this is your chance to be part of an exclusive wine industry tradition that blends competition, camaraderie, and connection. Why Play in PTBO? This one-of-a-kind industry event, presented by APS Packaging & MBF North America, is more than just a golf tournament. It’s a chance for winery professionals, suppliers, and service providers to step away from the daily grind and enjoy a fun, relaxed atmosphere while building meaningful industry connections. With a field of industry professionals from across the wine sector, PTBO creates the perfect setting for networking—whether it’s chatting between holes, sharing a meal at the post-game dinner and awards ceremony, or celebrating at the after-party with music and an open bar. What Are the Requirements? Wineries are welcome to play in the tournament for free! A compl

Par Then Bar Open Golf Tournament: Where Wine Industry Networking Meets Opportunity Beyond branding—connect with key decision-makers in a relaxed, high-impact setting The Par Then Bar Open® (PTBO) Golf Tournament, presented by APS Packaging & MBF North America, will be held on May 16, 2025, at Eagle Vines Golf Club in American Canyon. The tournament is celebrating its 5th anniversary this year, so it is your chance to be part of an exclusive wine industry tradition that blends competition, camaraderie, and connection. This event is more than just a day on the greens—it’s a unique opportunity for wine industry vendors to build valuable relationships, enhance brand visibility, and foster meaningful relationships within the wine and spirits community.  Why Sponsor PTBO? Sponsoring PTBO isn’t just about having your logo on a sign—it’s about engaging directly with key decision-makers in a relaxed and social setting. With attendees ranging f

It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, the concern is valid. But the narrative misses key nuances. The reality is that younger consumers are still just that—young. Their drinking habits, lifestyle priorities, and financial realities don’t yet match those of past generations at the same life stage. But instead of writing off Gen Z or younger Millennials, the wine industry needs to adjust its approach. The traditional playbook doesn’t account for how younger consumers live, what they value, or how they engage with brands. If wineries want to stay relevant, it’s time to rewrite the script. 1. Younger Consumers Will Age Into Wine—Just Like Boomers Did A common misstep in the industry’s current panic is comparing a 23-year-old Gen Zer to a 45-year-old Gen Xer. The latter has had decades to develop

As wineries navigate a changing market, the need for efficient, space-saving, and cost-effective automation has never been greater. APS Packaging & Automation is responding to this shift with the introduction of the Jollypack Monoblock, a fully automated, compact end-of-line solution designed specifically for smaller wineries with limited production space and tighter equipment budgets. A Smarter Approach to Winery Automation The Jollypack Monoblock streamlines multiple functions into a single, fully automated system, including case erecting, case packing, partition inserting, and case sealing. Its small footprint allows wineries to automate production without the need for a large bottling line—providing a practical and affordable entry point into automation. Now available in a stainless steel design, the Jollypack ensures durability and longevity during production. “With today’s market shifts, wineries aren’t operating the way they used to, and many can&r