Afternoon Brief, February 21st

Alpha Omega Collective Wineries Merge, Unveil New Napa and Paso Robles Tasting Rooms: Alpha Omega winery in Napa Valley, Tolosa winery in the San Luis Obispo Coast and Perinet winery in Spain’s Priorat announced their official merger today, strengthening the three brands to formally create the Alpha Omega Collective...

Tolosa Releases First Annual Sustainability Report

San Luis Obispo Coast Winery Leads Region’s Sustainable Luxury San Luis Obispo, CA (April 22, 2022) – Tolosa, a premium producer of Pinot Noir and Chardonnay in the San Luis […]

California Tourism Economy Cut in Half in 2020 Because of Coronavirus Pandemic: Proving to be an unwelcome visitor to travel economies like the North Bay, COVID-19 has slashed in half tourism spending in California... The post Afternoon Brief, December 1st appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/12/01/afternoon-brief-1749?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1749 Published Date:Tue, 01 Dec 2020 22:52:37 +0000 

 The renowned Edna Valley winery brings its first-class wine experience to customers December 1, 2020 (San Luis Obispo, Calif.) — Tolosa, acclaimed producer of estate and single vineyard Pinot Noir and Chardonnay wines from Edna Valley and renowned California appellations, is pleased to announce the launch of Tolosa Uncorked — A Private Virtual Tasting Experience. Tolosa Uncorked makes an […] The post Tolosa Launches Private Virtual Tasting Program appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/12/01/tolosa-launches-private-virtual-tasting-program?utm_source=rss&utm_medium=rss&utm_campaign=tolosa-launches-private-virtual-tasting-program Published Date:Tue, 01 Dec 2020 19:15:38 +0000 

Researchers Study Ashy Aromas, Tastes in Wine Affected by Wildfires: Grapes exposed to smoke for shorter periods of time may not cause negative impacts to wine... The post Afternoon Brief, November 11 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/11/11/afternoon-brief-1737?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1737 Published Date:Wed, 11 Nov 2020 22:39:06 +0000 

Brian Baker is well known in the wine industry as a Sales and Profitability specialist and has given many talks and workshops on the subject. He is also a managing partner of Cultivar Marketing, which provides wine sales and marketing consulting. We recently reached out to Brian to discuss the future of the tasting room, especially in the face of COVID-19 quarantine.   Milton Cornwell: Thank you for agreeing to the interview, Brian! There is a lot I want to discuss with you, especially with all the changes we’re seeing with coronavirus [COVID-19] and how wineries are embracing technology. I can’t help but compare this to Y2K—that event fundamentally changed how companies embraced technology. Are we in a similar kind of moment now?   Brian Baker: It is a pivotal moment, if that’s what you mean. Disruptive events like these have disruptive consequences. They also create opportunities. Coming out of this crisis, winery-owned tasting rooms have a c