Afternoon Brief, June 2nd

France vs Italy: Wine's Clash of the Titans: France and Italy are the big dogs of wine, but which would come out on top if they squared off against each other?...

Welcome to our fifth installment of LibDib's multi-part series on the topic of E-Premise. This time we highlight Thirstie, a technology company that connects alcohol brands with consumers through DTC-like e-commerce, consumer adoption and data intelligence solutions. Companies like Thirstie, are part of the e-premise evolution in the three-tier system. We are thrilled to introduce you to Thirstie’s innovative solutions that are transforming the beverage alcohol industry.  What’s your company’s origin story? A: Thirstie has been a pioneer in beverage alcohol e-commerce 2014. Having started in the space as an e-commerce marketplace, we soon recognized a huge opportunity with suppliers and brands. It was evident that marketplace solutions were focused on consumers and retailers. At that time, brands and their e-commerce needs weren’t fully being addressed. In 2017 we pivoted our business model and launched the first enterprise e-commerce solution

In March of 2020, the Covid-19 lockdowns and stay at home orders made online beverage alcohol sales soar 240%, and the growth continued through the year. The sudden shift in consumer behavior and regulators loosening restrictions shifted the whole beverage alcohol eCommerce landscape, leaving some producers and retailers scrambling to catch up.