Let’s be honest: There’s a certain magic to pouring wine in your own tasting room—the clink of glasses, the sunlight through the vines, the laughter echoing off the barrel room walls. But what if you could bottle that magic and uncork it anywhere in the world? Today’s top-performing wineries aren’t just waiting for guests to walk through their doors. They’re packing their corkscrews and passports, finding their biggest fans where they live, work, and play—from the next city over to the far side of the globe. Welcome to the golden age of wine roadshows—and, now, globetrotting wine adventures! Why Travel? Because Wine Is About Connection Wine is the ultimate connector. It brings people together and creates memories, whether it’s a backyard BBQ in Austin or a sunset dinner on the Amalfi Coast. Your most devoted club members and best customers crave those connections—and they’re hungry (and thirsty) for experiences that go b

Rack & Riddle, the #1 custom sparkling wine producer in the United States, has created CALSECCO a new California sparkling wine category developed to drive growth and attract young 21+ Gen Z and Millennial consumers to premium California sparkling wine.  “CALSECCO represents a new generation of sparkling wine—deeply rooted in tradition yet distinctly Californian. The winemaking legacy of California has proven its place among the world’s great wines. While we have excelled in still wines and Méthode Champenoise sparkling wines, the premium category for wines crafted in the Italian method remains untapped,” said Rack & Riddle General Manager Mark Garaventa. “We have the right climate and terroir here in California to grow the finest sparkling wine grapes in the world,” Garaventa added. “Consumers are thirsty for modern, fruit-forward wines, making the U.S. market perfectly primed for CALSECCO. Rack & Riddle has exclu

One of our growers had an old tractor that had developed a bit of a wheeze—no warning lights, just a concerning rumble hinting at trouble. He’d grown used to it, like a familiar creak in the floorboards. Though he diligently logged expenses in StatsView, he hadn’t fully explored its reporting features—kind of like owning a Swiss Army knife and only using the bottle opener.  One slower afternoon, he decided to look into latest StatsView update. There it was: the maintenance costs for that tractor were creeping up, significantly higher than the others. Curious, he dug deeper and discovered the issue: fuel consumption. The old workhorse was thirstier than he realized. This sparked a thought. He checked the fuel injectors—something he might not have considered otherwise. Sure enough, one was clogged. A simple fix, and he avoided a potentially costly engine repair, all thanks to a timely insight. That’s the beauty of StatsView: it gives farmers th

Quest for Well-being, Thirst for Experimentation, and Pursuit of Sustainability: Verallia unveils its 2025 Trends for the Wine and Spirits Market Each year, Verallia, the European leader in glass packaging, presents its Trend Book for the wine and spirits market. Created this year in collaboration with Barcelona-based agency Morillas, the Trends Book aims to inspire and highlight key sector developments and future directions. For 2025, four major trends emerge in response to more engaged consumers seeking new experiences and prioritizing well-being above all. This Trends Book will also introduce new designs ready to be developed by Verallia’s teams. Reflecting new wine and spirits consumption practices, the 2025 Trends Book is viewed through the lens of three distinct consumer profiles. The Drink Personas shaping new market horizons The Eco-activists: Concerned with environmental issues, they favour brands committed to sustainability (local production, recyclable packaging,

By Cheryl Durzy, Founder & CEO, LibDib From my desk here at LibDib, the recent closure of Drizly has been a topic of both professional and personal contemplation. Drizly wasn't just another tech startup; it was a pioneer in the compliant delivery of alcohol, blending innovative tech with a flair for irreverent marketing—exactly what the beverage industry needed back in 2015. Despite its downfall, partly hastened by a significant data breach, I have only respect for what Drizly achieved and for its team, some of whom I've been fortunate enough to know personally. In fact, one of the Drizly founders reached out to me within days of LibDib's launch. We discussed potential synergies, shared visions and experiences that highlighted the power of innovation in our field. Later, during the pandemic, we even exchanged town hall meetings and company swag, fostering a spirit of camaraderie. These interactions are cherished memories now (along with my Drizly hoodie), especial

Afternoon Brief, April 22nd

Napa Green’s Roundup Ban Underscores Controversy behind Sonoma County’s ‘Certified Sustainable’ Vineyards: 95% of Sonoma County’s vineyards are certified-sustainable. Here’s why that’s controversial...

Big Thirst Expands Team with Industry Expert Andy Nelson  

AUSTIN, Texas (April 22, 2024) — Big Thirst, the beverage industry’s most comprehensive e-commerce sales, consulting, and marketing company, has expanded its team by adding Andy Nelson to its consulting practice. Big Thirst […]

     Wine Road Unveils Exciting New Ambassador Program to Celebrate Sonoma County!  For Immediate Release  February 15, 2024  Northern Sonoma County, CA – It's not just any road; it's the Wine Road! We're thrilled to announce a new way for wine lovers, educators, and hospitality heroes to dive deep into the world of Sonoma County's liquid treasures. Drumroll, please... introducing the Wine Road Ambassador Program! 🍇🎉  Almost as rich as a glass of vintage Cabernet Sauvignon, Wine Road's history stretches back nearly half a century. We've spent decades helping folks saunter through Sonoma County's awe-inspiring vineyards, and now we’re serving up an opportunity to get even closer to the magic that makes our corner of the world so sip-worthy.  Whether you're a local hospitality maestro, a wine educator with a thirst for viticulture knowledge, or a wine enthusiast plotting your next escapade among the vin