POSTED BY  Theresa Barton Cray As we near the close of a challenging year for the alcohol beverage industry, suppliers are understandably looking for creative marketing campaigns to boost sales. Unfortunately, given the highly regulated world of alcohol beverage marketing, creative marketing ideas can sometimes hit the proverbial brick wall of regulatory restrictions. All is not lost, however, and there is still room for creativity provided suppliers work within the parameters of alcohol beverage regulations. To start, below are some common pitfalls that suppliers should avoid when marketing their alcoholic beverages in California and elsewhere. Retailer Partnerships Suppliers should closely examine any new marketing programs that involve or mention licensed alcohol beverage retailers. Partnerships with, or sponsorships of, retailers are in most cases going to run afoul of the tied-house laws in California, and in most other states, which prohibit suppliers from giving (directly

Theresa Heredia Launches Heredia Wine Consulting

Santa Rosa, California (May 21, 2024) – Winemaker Theresa Heredia is expanding her work this month with the launch of Heredia Wine Consulting, which focuses on providing wineries with a range of […]

COMPLIANCE WITH BOTTLE BILL JUST ONE MONTH AWAY FOR WINE AND SPIRITS On January 1, 2024, California’s container recycling deposit system (referred to often as the “Bottle Bill”) will expand to include wine, spirits, and wine and spirits coolers (regardless of ABV).  Below is a brief overview of what wineries, distilleries, importers and wholesalers of wine and spirits need to do to comply! Register with CalRecycle as a Beverage Manufacturer and/or Distributor Register with CalRecycle as soon as possible to prepare for monthly payment and reporting requirements beginning January 1, 2024. California-Based: California wineries and distilleries, and importers of wine or spirits into California, will need to register as a “beverage manufacturer.” They will also need to register as a “distributor” if they sell to retailers (whether on-sale or off-sale), restaurants, bars, or directly to consumers. Out-of-State: Out-of-state wineries and distille

With the passage of  Senate Bill No. 1013, beginning on January 1, 2024, wine and spirits will be included in California’s state container deposit system established by the California Beverage Container Recycling and Litter Reduction Act (known as the “Bottle Bill”).  As such, wineries and distilleries will now be required to comply with the Bottle Bill’s CA Redemption Value (CRV) payment and reporting obligations beginning January 1, 2024, and CRV labeling requirements for all wine and spirits sold after July 1, 2025.  Beer and certain other non-alcoholic beverages were already previously covered by the Bottle Bill. Importantly, because all wines and spirits sold in California after July 1, 2025 must be labeled with some type of approved CRV statement, producers should start including this information on their bottles and/or labels as soon as possible. Below we have included a brief summary of the rules applicable to wines and spirits under

Healdsburg, Calif. (October 13, 2020) – Theresa Heredia of Gary Farrell Winery has been nominated as Winemaker of the Year by Wine Enthusiast Magazine for its annual Wine Star Awards. She was one of five winemakers nominated for the award, which the magazine announced on October 13. Theresa Heredia has been winemaker for Gary Farrell Winery […] The post Theresa Heredia of Gary Farrell Winery Nominated ‘Winemaker of the Year’ by Wine Enthusiast Magazine appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/13/theresa-heredia-nominated-winemaker-year?utm_source=rss&utm_medium=rss&utm_campaign=theresa-heredia-nominated-winemaker-year Published Date:Tue, 13 Oct 2020 18:27:30 +0000