At Alexander Valley Winegrowers, community is everything. From educational programs and grower advocacy to signature events like TASTE Alexander Valley and Wine Week, none of it happens in a vacuum. It happens because of partnership. It happens because businesses across Sonoma County believe in the strength, stewardship, and future of Alexander Valley. Today, we want to publicly and wholeheartedly thank our 2026 Annual Sponsors. Strong Partnerships Build a Stronger Alexander Valley When people think about wine country, they often picture vineyards and tasting rooms. What they don’t always see is the network behind the scenes — the agricultural lenders, insurance partners, hospitality leaders, local chambers, and community businesses that help power our region. Because of these partnerships, AVW is able to: Host valley-wide events that drive tourism and economic vitality Provide marketing and promotional support to our winery members Support educational programming for

With no and low-alcohol categories on the rise and the sober-curious boogeyman around every corner, we needn’t wait for rock bottom to take a hard look at our sales strategy and make a change today.  While much of the wine & spirits industry points the finger at Gen Z & Millennials, the World Health Organization or the Surgeon General, the truth is there’s only one entity responsible for the trajectory of our revenue.  According to Navy SEALs Jocko Willink and Leif Babin in Extreme Ownership, when “problems feel overwhelming and insurmountable . . . it’s our human nature to shift blame, find excuses, and avoid consequences. But taking ownership over what went wrong and accepting the reality of the situation gives you complete control over how you can solve these challenges.” Trying to sell alcohol in 2025 is tough. Plain and simple, no way around it. With that acknowledged, let’s explore what we can do about it.   A Sign of

The 2024 vintage presented unique challenges and opportunities for growers and wineries across California. As we navigate shifting market dynamics, weather patterns, and evolving consumer trends, staying informed is more important than ever. That’s why Turrentine Brokerage is excited to participate in the upcoming Paso Robles Wine Country Alliance (PRWCA) Vit Tech Seminar: 2024 Vintage Recap & Lessons for the Future, taking place in February 2025. Audra Cooper, Director of Grape Brokerage / Partner of Turrentine Brokerage will provide a review of the 2024 vintage and current market, then will moderate a panel discussion that covers multiple perspectives of the 2024 vintage, its impact on the wine and bulk market, as well as predictions for the future. Panelists include: Ben Taylor, Grower Relations Central Coast Region for Cakebread Cellars / Bezel Wines Edward Kronfli, President and CEO of Vine Shepherd Vineyard Management Matt Merrill, General Manager at Mesa Vineyard

Finger Lakes Wine Alliance Releases 2023 Vintage Report

Geneva, NY – June 1, 2024 — On April 3rd, 2024, the Finger Lakes Wine Alliance convened a group of member wineries for a blind tasting and discussion about the 2023 […]

The Tasting Alliance Announces Tasting Alliance Advisors

New Consultancy Offers Expanded Services Serving All Sectors of the Beverage Alcohol Industry [Los Angeles, California, October 31] The Tasting Alliance, which operates the largest portfolio of global spirits and […]

Afternoon Brief, November 2nd

North Coast’s Post-Harvest Gathering: WIN Expo’s 11th Year: At this year’s 11th annual Expo, attendees can catch up with colleagues, and learn about the newest methods, products and challenges that our industry faces along with the most innovative solutions designed to tackle them...

December’s conference kicks off with a new format to engage professionals in all sectors of wine. —Barbara Barrielle Wine Industry Network continues its tradition as a leader in wine and wine-related conferences with its annual Wine Industry Expo Trade Show (WIN Expo), scheduled for December 2, 2021 at the Sonoma County Fairgrounds. This year’s event includes an increased focus on education, with industry seminars, lectures, and interactive winemakers’ trial tastings. For the first time, WIN Expo will offer four tracks for attendees—Winemaking, Sales & Marketing, Strategy & Leadership, and Viticulture—the latter of which is a new addition to the program. The day will be a learning and sharing vehicle no matter what segment of the wine industry attendees work in or want to explore. WINExpo’s importance to the wine industry means that the voices and ideas that are shaping the future of winemaking and wine marketing come together to share