Coffee with Rob: Macro Trends & How  Top-Performing Wineries Are Responding This session is all about stepping back and looking at the bigger picture. Rob will dig into the macro trends impacting the wine industry, drawing from the 2026 SVB State of the U.S. Wine Industry Report along with additional slides from his presentation deck that help put the data into context. Rather than focusing on day-to-day tactics, the conversation will center on what’s happening at a market level and what the data shows about how top-performing wineries are navigating today’s environment. We’ll start with Rob’s take on the data, followed by a moderated Q&A with questions submitted in advance by the eCELLAR community. DATE: Tuesday, February 24th, 2026 , 9:00 AM – 10:00 AM WHO: Rob McMillan, EVP & Principal Brand Strategist, Wine Silicon Valley Bank, a Division of First Citizens Bank LOCATION: Virtual Event RSVP ABOUT THE SPEAKER Rob McMillan, EVP & Pr