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2026 Industry Update: Grape Markets, Grower Resources & What's Ahead

Event Type: Seminar

Location: Springhill Suites 900 El Camino Real Atascadero, California 93422

Date: 5/20/2026

2026 Industry Update: Grape Markets, Grower Resources & What's Ahead
Join Vineyard Team and Paso Robles Wine Country Alliance for a half-day Industry Update bringing together growers, experts, and advocates for a timely pulse check on grape markets, grower resources, and state-level developments shaping our region in 2026. This ticketed* event includes lunch and will feature: Grape Market Update & Industry Outlook – A look at current bulk wine and grape market trends, supply and demand dynamics, and what they mean for your business decisions this season. Grants & Funding Opportunities Panel – Moderated by an experienced grower, this conversation brings together funding and program specialists who work directly with agricultural grants and cost-share programs. Learn what opportunities are available, how to position your operation for success, and what makes a strong application. Policy & Advocacy Update – Michael Miiller of the California Association of Winegrape Growers shares key statewide developments and policy prioriti
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Today's #winebiz news for #wineindustry professionals...

The NAWR believes free and fair trade is the cornerstone of a robust wine economy both in the US and internationally. When barriers to trade between countries are erected, the wine industry in the United States suffers, as do wine consumers who pay higher prices...

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Looking Ahead: Lessons from the 2024 Vintage at PRWCA’s Vit Tech Seminar
The 2024 vintage presented unique challenges and opportunities for growers and wineries across California. As we navigate shifting market dynamics, weather patterns, and evolving consumer trends, staying informed is more important than ever. That’s why Turrentine Brokerage is excited to participate in the upcoming Paso Robles Wine Country Alliance (PRWCA) Vit Tech Seminar: 2024 Vintage Recap & Lessons for the Future, taking place in February 2025. Audra Cooper, Director of Grape Brokerage / Partner of Turrentine Brokerage will provide a review of the 2024 vintage and current market, then will moderate a panel discussion that covers multiple perspectives of the 2024 vintage, its impact on the wine and bulk market, as well as predictions for the future. Panelists include: Ben Taylor, Grower Relations Central Coast Region for Cakebread Cellars / Bezel Wines Edward Kronfli, President and CEO of Vine Shepherd Vineyard Management Matt Merrill, General Manager at Mesa Vineyard
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Power Up: Sustainable Energy for the Wine Industry

Event Type: Seminar

Location: Springhill Suites by Marriott

Date: 3/14/2024

Power Up: Sustainable Energy for the Wine Industry
Join Vineyard Team and the Paso Robles Wine Country Alliance for an educational event that brings together wine industry professionals and energy partners for a half-day of sessions and networking focused on sustainable energy. THURSDAY, MARCH 14 8:00 A.M. - 1:00 P.M. SPRINGHILL SUITES BY MARRIOTT 900 EL CAMINO REAL, ATASCADERO REGISTER Itinerary: 8:00 – 8:30 a.m. …………….. Check-in, Coffee & Networking 8:30 – 9:00 a.m. …………….. Program Begins & Introductions 9:00 – 10:00 a.m. ……….….. Session 1: Energy Shift for the Wine Industry 10:00 – 11:00 a.m. …………. Session 2: Building Resiliency 11:00 a.m. – 12:00 p.m......… Session 3: Leveraging Energy Sustainability 12:00 – 1:00 p.m. …………… Networking Lunch REGISTER SPEAKERS & TOPICS INCLUDE: Energy Shift for the Wine In
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2024 Events You Don’t Want to Miss
Atascadero, CA: Vineyard Team announces their 2024 events, including 6 in-person Tailgate meetings and the Sustainable Ag Expo. Tailgate meetings are in-person educational events (field demonstrations and discussions) where attendees visit a property and hear from experts and growers on a given topic. Topics range from irrigation and pest management, to soil health, and safety training. Growers have the opportunity to join the conversation and talk directly with presenters to learn how to adopt sustainable farming practices in their vineyards. Plus, many Tailgates include DPR and CCA continuing education hours. New this year, Vineyard Team and Paso Robles Wine Country Alliance (PRWCA) will be co-hosting a half-day seminar on sustainable energy for the wine industry. At Power Up: Sustainable Energy for the Wine Industry, attendees will hear practical discussions focused on the energy use of vineyard and winery operations, efficiency, cost, and the future. Experts will discuss topi
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Power Up: Sustainable Energy for the Wine Industry
Join Vineyard Team and the Paso Robles Wine Country Alliance for an educational event that brings together wine industry professionals and energy partners for a half-day of sessions and networking focused on sustainable energy. THURSDAY, MARCH 14 8:00 A.M. - 1:00 P.M. SPRINGHILL SUITES BY MARRIOTT 900 EL CAMINO REAL, ATASCADERO  REGISTER   Itinerary: 8:00 – 8:30 a.m. …………….. Check-in, Coffee & Networking 8:30 – 9:00 a.m. …………….. Program Begins & Introductions 9:00 – 10:00 a.m. ……….….. Session 1: Energy Shift for the Wine Industry 10:00 – 11:00 a.m. …………. Session 2: Building Resiliency 11:00 a.m. – 12:00 p.m......… Session 3: Leveraging Energy Sustainability 12:00 – 1:00 p.m. …………… Networking Lunch  REGISTER      SPEAKERS &
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The Paso Robles Wine Country Alliance (PRWCA), the official marketing organization representing the Paso Robles wine region, announced the launch of their new mobile application – the Paso Wine App...

New App Puts the Essentials of Wine Country in the Palm of Your Hand Paso Robles, CA (Tuesday, August 15, 2023) The Paso Robles Wine Country Alliance

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The Paso Robles Wine Country Alliance (PRWCA) raised over $45,000 during their annual Wine Country Virtual Auction...

19 High School Students Awarded Scholarships June 8, 2023 (Paso Robles, CA) The Paso Robles Wine Country Alliance (PRWCA) raised over $45,000 during

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The Paso Robles Wine Country Alliance rolled out their new brand video, Where Wine Takes You, today. This new promotional video is meant to inspire audiences to visit Paso Robles wine country and immerse themselves in the region...

Where Wine Takes You Paso Robles, CA (December 15, 2022) The Paso Robles Wine Country Alliance rolled out their new brand video,Where Wine Takes

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