Sustainability has become a core focus across every industry sector lately, but, as lovers of the traditional, the wine and spirit industries are behind the curve on implementing sustainable glass packaging. According to the IWSR, 48% of American alcohol drinkers say that a company’s sustainability or environmental initiatives positively influences their purchasing decisions. Furthermore, according to a report by the global decision intelligence company, Morning Consult, 7 in 10 American adults would consider purchasing from a food and beverage brand that prioritizes sustainability, the highest share across all industries. In the face of ongoing environmental concerns, a growing number of media stories have cited the need for our industry to find a more sustainable package solution. And the call is validated by consumer demands. We are seeing the emergence of a new category of wine consumer: the environmentally-conscious consumer, who is choosing wines and spirits based on the s

The 2026 edition of Verallia’s Trend Book developed in collaboration with Carlin Creative, highlights deep and lasting transformations in consumer behaviors across the food and beverage sectors. Consumers increasingly seek authenticity, functional benefits, and formats that foster togetherness. These shifts are prompting brands to view packaging not merely as a container, but as a strategic asset at the heart of their relationship with consumers.  Profound and lasting market shifts The food and beverage industry is undergoing structural change. This particularly evident in wine and spirits, where moderation has emerged as a defining global trend. At the same time, new categories are gaining traction, most notably no-and low-alcohol beverages, which are expected to grow by 7% annually between 2023 and 2026 (IWSR, 2025). This reflects a broader cultural shift: moderation is no longer a marginal trend or limited to younger demographics, but a mainstream behavior across generat

By Nick Thomas October 3, 2024 9:54 pm (Washington Examiner) Wine consumption globally is continuing its downward trend, and some winemakers and other industry players are failing to see what could be an existential crisis for the nectar of the gods.  Wine has been facing a long-term structural decline for some time. Major wine markets such as France and Italy have indeed been in such decline for decades while the United States, the world’s most valuable market for wine, appears to be in a downward cycle, according to industry body IWSR.  The reasons for such decline are multiple, including a trend toward drinking moderation. But one key area is the apparent di culty of attracting younger generations to wine. “The wine category is becoming increasingly reliant on older drinkers, thanks to a number of factors, including aging populations in regions such as Europe, and a challenge recruiting younger LDA (legal drinking age) consumers in certain markets,” accor

Sustainability has become a core focus across every industry sector lately, but, as lovers of the traditional, the wine and spirit industries are behind the curve on implementing sustainable glass packaging. According to the IWSR, 48% of American alcohol drinkers say that a company’s sustainability or environmental initiatives positively influences their purchasing decisions. Furthermore, according to a report by the global decision intelligence company, Morning Consult, 7 in 10 American adults would consider purchasing from a food and beverage brand that prioritizes sustainability, the highest share across all industries. In the face of ongoing environmental concerns, a growing number of media stories have cited the need for our industry to find a more sustainable package solution. And the call is validated by consumer demands. We are seeing the emergence of a new category of wine consumer: the environmentally-conscious consumer, who is choosing wines and spirits based on the

Pulling the lower-the-price lever to gain market share in a highly competitive category such as adult beverages is tempting. But it is not a good idea for all of the following reasons: Erodes profit margins Provides short-term gains at the expense of long-term strategy Reduces ability to invest in innovation Lowers perceived value deterioration Dilutes brand image Puts you in an unsustainable price war Hinders your ability to raise prices later Puts too much pressure on the need to increase the volume So, what should you do instead? We’re so glad you asked! Keep reading. 1) Protect and strengthen your brand equity Brand equity is a brand's value and strength built over time. Preserving brand equity should be your top priority. Every spending decision must be weighed against the potential threat to brand equity.  Another way of thinking about brand equity is “pricing power on the shelf.”  Here are twelve practical ways to strengthen your brand equity: En

Sustainability has become a core focus across every industry sector lately, but, as lovers of the traditional, the wine and spirit industries are behind the curve on implementing sustainable glass packaging. According to the IWSR, 48% of American alcohol drinkers say that a company’s sustainability or environmental initiatives positively influences their purchasing decisions. Furthermore, according to a report by the global decision intelligence company, Morning Consult, 7 in 10 American adults would consider purchasing from a food and beverage brand that prioritizes sustainability, the highest share across all industries. In the face of ongoing environmental concerns, a growing number of media stories have cited the need for our industry to find a more sustainable package solution. And the call is validated by consumer demands. We are seeing the emergence of a new category of wine consumer: the environmentally-conscious consumer, who is choosing wines and spirits based on the

Wineries are looking for ways to stand out in a crowded marketplace, particularly among the younger generations. One of the top issues influencing consumer purchasing is sustainability because they are increasingly conscious of waste and environmental impact — and they are willing to pay more for sustainable products. While half of US alcohol drinkers in a recent IWSR survey said that a company’s sustainability or environmental initiatives positively influence their purchase decisions, over three-quarters of Generation Z and Millennial Americans in an IFIC survey believe they care more about the environmental impact of food choices than other generations. Wineries can make more sustainable choices along the entire grape-to-bottle chain, but labels are often an afterthought or forgotten. Like all other environmental decisions, using more sustainable labels will be most effective if a winery also develops branding and marketing campaigns to share the news with its consumers.

BevZero Launches White Label Program to Support Brands Looking to Enter the No- and Low-Alcohol Wine Industry Leading beverage services and equipment provider, BevZero, leverages infrastructure and partners to allow brands a streamlined approach to enter the no and low wine market. SANTA ROSA, Calif., June 14, 2022: Beverage industry veteran, BevZero, has announced the launch of the BevZero White Label Program to further enhance the full suite of service offerings in support of the growing no- and low-alcohol space. With a market value of nearly US$10 billion in 2021 and an estimated +8% CAGR between 2021 and 2025 (compared to regular alcohol volume growth of +0.7% CAGR during that same period), the IWSR predicts that the no- and low-alcohol segment is still in its infancy. The wine category, in particular, is forecasted to grow even further at +20% CAGR for low-alcohol wine and +9% CAGR for no-alcohol wine. BevZero has partnered with key wine industry supply chain leaders to deve

Happy 2022! As we roll into the new year, the LibDib team has begun to implement our latest plans which always includes a focus on the trends for the upcoming year. In the same tone as 2021, Tequila, RTD’s and Whiskey will continue to be the category winners. Champagne supplies will be short. These are the trends that everyone is talking about.  What else is the beverage alcohol industry, and more importantly wholesale distribution, going to see in 2022? Here are the LibDib predictions for 2022 challenges and opportunities. Supply Chain shortages will continue. The Challenge: This past OND, LibDib had a number of wine and spirits Makers with out of stocks. Unfortunately, no end is in sight. Bottles wouldn’t show up. Labels were three weeks late. Boxes. Corks. Foils. Everything was late. If you know anything about bottling as a small Maker, it’s very challenging if all the materials are not there on time. Labor is scheduled for the day. Sometimes there is a m