Wine Road Elects Six New Board Members, Including New President Infusion of leadership marks one of the largest board transitions in recent years Healdsburg, CA, May 30, 2025 — Wine Road, the premier association of wineries and lodgings in Northern Sonoma County, is pleased to announce the election of six new members to its Board of Directors—one of the largest board transitions in the organization’s recent history. Typically electing just two new members per term, this year’s changes reflect a unique and exciting chapter for Wine Road, bringing fresh perspectives and renewed energy to its mission of promoting Northern Sonoma County as a world-class wine destination. The newly elected board members are: Julie Pedroncelli St. John, President, Pedroncelli Winery As a third-generation member of one of Sonoma County’s iconic Italian winemaking families, Julie brings decades of experience and deep roots in Dry Creek Valley. Pedroncellis have farmed the region s

We first wrote about the phrase "data literacy" a few years ago, in 2021, to announce our creative partnership with Valerie Logan and The Data Lodge. The phrase has picked up currency since then, and you may have heard it dropped into conversations particularly about AI. I've come to believe that data literacy is one of the most important skillsets that the wine industry can adopt, as we navigate the rapidly changing landscape of technology and data analytics. I'll share more about Enolytics' efforts on this front soon, including a widely available course dedicated to wine data literacy. In the meantime, let me ask you a few questions. Do you consider yourself "data literate"? Do you use data regularly in your role in the wine world? What would you like to know more about, when it comes to data? I'd sincerely like to know your answers to these questions. It's become all the more important since that first Enolytics 101 on the topic back i

Every year, Pinterest Predicts drops its trend report, and this year’s insights are bigger than just what’s trending on the platform—they reflect broader cultural shifts that wineries can tap into across their marketing, experiences, and product development. With Pinterest’s track record of predicting trends with 80% accuracy, these insights are worth paying attention to, not just on Pinterest but across platforms like Instagram and TikTok, and even in your tasting room. Here’s how wineries can creatively use these 2025 trends to attract attention, engage audiences, and stay ahead of the curve. Why Pinterest Trends Matter for Wineries Trends aren’t just fleeting moments—they shape what your customers are looking for and how they connect with your brand. Pinterest isn’t just a visual discovery platform; it’s where people go to dream, plan, and shop. With over 500 million monthly users, it’s a massive pool of inspiration.

The new decade is starting off with a tsunami of new laws and regulations that will affect California businesses. Companies operating in California will have to be prepared for significant changes or open themselves up to potential litigation, fines, and other risks. Here’s what you need to know coming into the new year: 1. AB 5 AB 5 creates a more stringent test for determining who is an independent contractor or employee in California. Known as the “ABC test,” the standard requires companies to prove that people working for them as independent contractors are: A) Free from the firm’s control when working; B) Doing work that falls outside the company’s normal business; and C) Operating an independent business or trade beyond the job for which they were hired. Legal experts recommend that employers: Perform a worker classification audit, and review all contracts with personnel. Notify any state agencies about corrections and changes to a worker’s