Sonoma County Winegrowers Focus on Creating Experiences to Engage New and Existing Wine Lovers SANTA ROSA, Calif. (January 17, 2025) – For over a decade, Sonoma County Winegrowers has been at the forefront of innovation, forging powerful partnerships with iconic brands like John Deere, Ford Pro, Wilbur Ellis, Landry’s, and the San Francisco Giants. As unveiled at this week’s annual Dollars & $ense meeting, held virtually, 2025 marks a year dedicated to “Renewing, Building, and Growing” these renowned programs, expanding their reach, amplifying the Sonoma County story, and setting new benchmarks in excellence. As Karissa Kruse, president and chief executive officer of Sonoma County Winegrowers, started her presentation with a review of the past twelve years since she joined the organization, it was clear that the results in building the brand’s visibility over the years has been successful. From being world leaders in sustainability, to sports ma

Demand for high-quality, natural cork continues to grow November 16th – (Napa, Calif.) — Portocork, North America’s premier supplier of natural cork closures for the wine, beer, and spirits industry, announced a sales team expansion, adding professional cork representatives that service winemaking regions spanning the entire west coast of California. “The growing demand for high quality, natural cork products developed specifically to be used by the world’s most discriminating winemakers, created the need for us to grow our California sales team,” said Portocork President & CEO Dustin Mowe. “We are making these additions in order to continue to offer first in class service to our growing customer base” Christopher Cenami – Sales Manager, has spent nearly two decades in wine and spirits sales in Northern California with major wholesale distributors such as Southern Glazer’s Wine & Spirits, Young’s Market, and Wine

As shared by Ben of Salisbury Creative Group, here are five tips on how to scale your online wine sales: 1. Graduate to email software for personal selling  2. Make a list of the top 25 accounts that deserve your focus  3. Roll out the red carpet to the trade on your website  4. Use the Facebook Audience Insights Tool to identify prime “trade audiences”  5. Create and launch your first “lead magnet”  Keep reading, the full blog post authored by Ben is below: The DtC folks are way ahead of the 3-tier tribe when it comes to digital selling, but that need not be so. The pandemic has forced all of us to adapt the way we sell. Pulling samples and popping corks in front of on-premise and off-premise buyers used to be the primary way wine got sold in the 3-tier channel. But not anymore. To be honest, this is not a bad thing. One-to-one, in-person selling, after all, is just not scalable. Go ahead and take those face-to-face opportuni