This blog post summarizes the process by which licensed wineries can obtain local government approval for events in Napa County held pursuant to their California Department of Alcoholic Beverage Control (“ABC”) Type 93 Estate Tasting Permit. As discussed in our prior post, last year Governor Newsom signed into law AB720, granting California wineries that hold an ABC Type 02 winery license the ability to host events, up to 36 times per year, where they exercise tasting room privileges for wine manufactured by or for the winery on either: (1) property adjacent to the licensed premises or (2) a nonadjacent vineyard provided that such property or vineyard is owned by or under the control of the winery. (Cal. Bus. Prof. Code 23399.03.) Neither ABC nor Napa County have provided guidance as to what degree or proof of “control” is required. Under AB 720, these new Type 93 estate tasting events are also subject to local land use controls that can “restrict, but no

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a place people want to come back to. This guide explores how wineries across the country are turning their tasting rooms into destinations—balancing local charm, modern convenience, and genuine hospitality. Create Unique, Social Experiences In today’s market, wineries that stand out provide more than just a tasting—they create memorable, shareable experiences that make guests want to stay longer and come back. Enhancing the Atmosphere with Music: Music adds energy and can make an ordinary tasting feel like an event. Hosting live music, whether it’s a local band or acoustic performer, brings people together and keeps them engaged. Many wineries schedule music on weeke

Afternoon Brief, September 25

What Happens When a Wine Goes Viral? How does a wine go viral? Is it pure luck, or a predictable equation?

In this WIN Insider episode, George Christie interviews Maggie Zeman, a seasoned PR and marketing professional who transitioned from Washington DC’s State Department to Silicon Valley tech, before founding The Barn Group in Northern California’s wine industry to then merge with a larger PR firm and expand her role nationally. Maggie shares insights on the wine sector’s current challenges, emphasizing that the industry faces a marketing problem, not a product problem, requiring targeted communication strategies to engage younger consumers and adapt to evolving behaviors. The conversation covers the dramatically changed media landscape—from traditional wine writers to freelance-driven ecosystems, influencers, and digital creators—plus how AI and new platforms are reshaping media relations. Maggie discusses the importance of mentorship, intergenerational learning, and the challenges remote work poses for career growth. Despite industry headwinds, she remain

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a place people want to come back to. This guide dives into fresh ideas to help your winery stand out, turning it into a destination where visitors feel welcome, excited, and connected to what you offer. Create Unique, Social Experiences In today’s market, wineries that stand out provide more than just a tasting—they create memorable, shareable experiences that make guests want to stay longer and come back. Enhancing the Atmosphere with Music: Music adds energy and can make an ordinary tasting feel like an event. Hosting live music, whether it’s a local band or acoustic performer, brings people together and keeps them engaged. Many wineries schedule music on weekends to attr

The Wine Business Institute (WBI) at Sonoma State University (SSU) announced the 2023-2024 scholarship recipients of the Wine Industry Scholars Program (WISP) and the Wine Business Institute Inclusive Excellence Scholarship Program February 26. Recipients are recognized for having outstanding commitment to advancing their knowledge and expertise in the wine business. The Wine Industry Scholars Program (WISP) supports the access, retention, and graduation of students who are first-generation college students and children of families working in the wine industry. WISP awards approximately $150,000 in scholarships annually. The Wine Business Institute Inclusive Excellence Scholarship Program aims to foster a more diverse and inclusive wine industry by supporting a broad range of scholars, including women, individuals from underrepresented racial and ethnic backgrounds and those requiring financial support for their education. “This year’s recipients went through a rigorous sel

Lula Cellars 2020 Rescue Block Pinot Noir Takes Top Honors November 17, 2023 — Winners have been announced in the 2023 Harvest Challenge Wine Competition. After two spirited days of judging, Lula Cellars 2020 Rescue Block Pinot Noir took the top prize. It was also awarded Best Red Wine and Best of Anderson Valley AVA (Mendocino County, Calif.). Coming in at 98 points, judges praised the wine as “rich, ripe” and for its “Bing cherry,” and “hint of orange peel.”  Lula Cellars is a boutique winery located in California’s Anderson Valley. Its focus is on world-class Pinot Noirs both from its estate and across Anderson Valley, as well as other single-vineyard offerings from the greater Mendocino County. When preparing to plant their own vines, Lula owners discovered some-1,000 old vines “literally lying down, as if waiting to be rescued.” Lots of TLC later, these mystery Pinot Noir grapes have thrived. There’s no in

Jose Aceves, a 54-year veteran of Dutton Ranch, claimed the Sonoma County vineyard workforce’s highest honor over the weekend Jose Aceves was just 19 when he began working at Dutton Ranch, a sixth-generation family farm, apple orchard and vineyard in Santa Rosa. That was 1969. Fifty-four years later, Aceves still works at Dutton Ranch, where he’s gone from field worker, to tractor driver, truck driver, foreman and supervisor. Those years of hard and successful work paid off Feb. 25 when Aceves received his most prestigious title yet: Sonoma County’s Vineyard Employee of the Year. “There is no doubt we wouldn’t be as successful without Jose’s dedication and expertise all these years,” said Steve Dutton, president and co-owner of Dutton Ranch. “Vineyard workers are the backbone of the wine industry, so It’s fantastic to see him receive this honor.” Born in Jalisco, Mexico, Aceves came to Dutton Ranch with his childhood best frie

Jose Aceves, of Dutton Ranch, Named Vineyard Employee of the Year At Newly Named “Fundación de la Voz de los Viñedos” Event SANTA ROSA, Calif. (February 27, 2023) – News was being delivered throughout the day at the newly named Fundación de la Voz de los Viñedos’ 5th annual Vineyard Employee Recognition Celebration. Acknowledged as one of the most innovative and prestigious awards in the winegrape industry, the Employee Recognition award salutes the accomplishments, talent and leadership of vineyard employees who contribute greatly to making Sonoma County a world-renowned wine region and sustainability leader. This year’s event was held at Saralee and Richard’s Barn at the Sonoma County Fairgrounds in front 380 people including vineyard employees, their families, grape growers and community leaders. “The Employee Recognition event is my favorite of the year because we publicly honor our valued employees in front

Creative thinking drives efforts on a new kind of wine club to give customers what they really want. San Jose, CA, January 19, 2021 — As closures and restrictions remain in place for many wineries during the pandemic, the ability to maximize online sales through traditional as well as new marketing initiatives has become imperative. One creative new endeavor that is moving the needle is the Subscription program. While wine clubs have traditionally been the cornerstone of an integral source of recurring business, the subscription model is a new twist on the classic, and it is quickly gaining traction. Subscriptions part ways with the standard wine club paradigm in a couple of important ways. Subscriptions offer customers more customizable options for their recurring orders. Unlike traditional club memberships, where the winery or retailer issues wines selected at their own discretion, the subscription model offers the customer the ability to choose the wine they want, and the desi