This two-day virtual symposium brings together leading voices in wine club management, marketing, technology, and data to equip wineries with actionable ideas to grow membership, improve retention, and increase lifetime value.  Topics Include: State of the Industry – Wine Clubs Top 5 Customer Segments to Target Now, Proven to Drive Revenue WISE Academy Presents: Roadshows and Member Travel Beyond the Bottle: What Really Drives Wine Club Retention Start to Finish: Crafting the Ideal Wine Club Texting Strategy AI Panel Register here.

Join Jennie Gilbert, RedChirp Cofounder, and Molly Spurgin, vinSUITE Marketing Coordinator, as we unveil the secrets to leveraging text-based communication to drive sales. Learn exactly what has worked best for others, backed by insights from hundreds of wineries already utilizing SMS strategies.  Our focused discussion will be divided into three sections:  1. Inbound Essentials: Discover insights gleaned from analyzing tens of thousands of inbound conversations between real wineries and their customers, along with practical best practices uncovered by AI sentiment analysis.  2. Bulk Messaging Mastery: Gain insights from extensive analysis of outbound text campaigns across multiple wineries, real campaign examples, segmentation tutorials, and how to use them to boost non-club sales.  3. Navigating 2024 Challenges: Address emerging challenges and capitalize on opportunities with strategies you can implement this quarter to boost visits, reduce returns, and execute be

It’s a brand-new year and that’s the perfect time to fire up Excel and do some number crunching about what happened in 2023! We started by reviewing webchats and the sales those led to. If you haven’t read that analysis yet, check it out at https://redchirp.com/what-is-a-web-chat-request-worth-plenty/ and — spoiler alert! — you’ll learn all about how wineries received 99,990 webchats that led to just shy of $12 million of sales. Now let’s turn to our detailed analysis of Bulk Messages sent in 2023. Download and share the PDF analysis here. Read this article online at https://redchirp.com/2023-bulk-messages-generate-millions/ Or keep reading below! First, what is a Bulk Message? Bulk Messages make it possible — and easy — to text dozens, hundreds, or thousands of people at once; it’s one of the most popular features in RedChirp. Wineries can use the Bulk Message feature for informational and/or promotional messaging.

WISE and RedChirp have combined efforts to help wineries elevate their communications via text messaging. Embark on a journey in the world of direct-to-consumer marketing and communications with our two-session virtual class, "DTC Text Messaging Professional — Elevate Your Communications." Designed for DTC professionals seeking to master the art of text messaging, this comprehensive program unfolds over two three-hour sessions. In this course, attendees will: Delve into crafting compelling promotional texts Leverage audience segmentation and analytics Explores strategies for growing opt-in lists SMS tactics for events Best practices for automated transactional messages  Best practices for web-to-text chat Throughout the course, participants will engage in interactive exercises, share real examples, and then take home ready-to-execute promotional campaigns, club communication schedules, and opt-in incentive programs. Join us and revolutionize your approach to

Gamification And Customer Engagement It Just Works This is how I know.  I used a gamification tool to see if I could attract potential clients and to my amazement it did.  I attended the 2023 North Coast Wine Industry Expo (WIN Expo) and wanted to determine if gamification would improve customer engagement.  And through the process would they share their contact information and they did.   At trade shows vendors have a host of small tchotchkes at their booth in hopes of attracting visitors.  It’s pretty much an unwritten tradeshow standard.  Everyone knows that without a giveaway no one is coming over to see you.  And the bigger the tchotchke the more people will stop by, grab one and they may take two more for a friend.     So you gave something away but did you get anything?  At a tradeshow most of the time you get a smile and a thank you.  Well at least you may get some brand recognition.  But what if you chan

Get your brand's powerful visual content in front of more customers than ever before with the RedChirp-Outshinery integration! Here's how it works: - Grab attention with stunning Bottle Shots and Lifestyle Images from Outshinery. - Use RedChirp to easily get your visuals in front of customers through text messaging - the most opened and engaging communication channel there is! - Personalize one-on-one conversations with impactful images or include them in bulk messages to reach dozens, hundreds, or thousands at once with just one click. - Save time and streamline your workflow while elevating your communication strategy ROI. Join us as we unveil this integration between two of the wine industry's leading platforms: RedChirp and Outshinery. Webinar: Wednesday July 19, 2023 10:00 AM, PT Register to reserve your spot.

A Deep Dive into the Commerce7 and RedChirp Integration

Capturing your customer’s attention and ensuring your most important messages reach them has become more challenging than ever. That's why incorporating text messaging into your communication strategy is a game-changer. This webinar will show you how the powerful Commerce7 and RedChirp integration guarantees your most important membership updates, reservation reminders, shipping notifications, and promotional content are not only delivered to — but are actually seen by — your customers. During this webinar, you can expect to: Explore real-world examples of how other successful DTC teams are engaging customers through text messaging. Walkthrough the integration and learn how effortlessly you can sync customer data, automate personalized messaging, and track order attribution. Get implementation tips for integrating Commerce7 and RedChirp into your communication strategy and growing a gold-standard opt-in list. Engage directly with RedChirp Cofounder Jennie Gilbert

The Comprehensive SMS Strategy Guide for DTC Wineries

 Provided by Redtie, Your Business Messaging Gateway for Everything www.getredtie.com  Part 1 Artificial intelligence (AI) has revolutionized the way businesses approach their marketing strategies. With the help of machine learning algorithms, marketers can now analyze customer data more efficiently and create personalized campaigns that target customers with greater accuracy. It's no secret that the use of AI has become increasingly prevalent in recent years and has had a significant impact on the way businesses interact with their customers. In this series, we'll explore how AI is influencing marketing tactics and what benefits it brings to businesses who use it. From chatbots to predictive analytics, we'll take a deep dive into different ways AI is used in marketing strategies, and how it helps marketers reach and engage customers more effectively than ever before. Source : thekeenfolks.comUnderstanding the Role of AI in Marketing Techniques In the m