April 28th, 2026 — For today’s wineries, delivering a great customer experience means more than great wine. It requires timely, personal, and relevant communication at every stage of the relationship. From the tasting room experience to the first purchase, to club shipments and beyond, customers expect to feel known and valued. To meet that expectation, wineries are using more technology than ever before—but the real magic happens when these tools work together. RedChirp and Corksy have announced a new integration that connects Corksy’s modern DTC platform with RedChirp’s texting and automation capabilities. By bringing these systems together, wineries can turn real-time customer data into timely, personalized communication, driving more revenue while delivering a more seamless, high-touch experience. Turning Data Into Action: Instead of toggling between systems or piecing together customer context, winery teams can now work more fluidly, moving from

Wine club season can overwhelm even the most organized winery teams. Customers expect fast answers, personalized service, and easy ways to manage their memberships — often all at once. In this webinar, WineSpot AI and RedChirp will each demonstrate how AI-powered tools can support modern winery communication workflows — from automating routine customer responses to intelligently selecting the right recipients for text marketing campaigns

Intelliculture is excited to share that you can now set up SMS alerts in AlertView so you catch them on the field. Getting Started: Just like setting up email notifications, you can do so with SMS in the rule configurations in AlertView. Each text includes an alert name, vehicle, and a link to see the full details. Admins will need to add phone numbers for users in User Settings and subscribe them as shown below. You'll receive a confirmation text - just reply YES to activate. Reply STOP anytime to opt out, or START to turn them back on. Non-admins can subscribe their own phone numbers via Personal Settings as well. Many growers are using AlertView to catch unnecessary idles and missed inspections in real time. If you don't have any rules set up yet, reach out to your Customer Success rep to get started.

Disconnected systems create missed revenue and unnecessary manual work. The new Vinoshipper & RedChirp integration closes the gaps between your e-commerce, club, POS, shipping, and customer communication systems. During the session, attendees will learn six powerful ways to activate the integration, including: Powering 1:1 customer service Growing SMS lists through webchat and opt-in tools Communicating more effectively with club members Automating shipping notifications Leveraging AI-powered bulk messaging Tracking revenue with order attribution reporting Thursday, March 26th @ 10:00am Pacific Register Now

March 10, 2026 (Windsor, CA) — Beverage alcohol producers rely on multiple platforms to manage direct to consumer operations.  When those systems operate separately, it creates manual work, missed revenue opportunities, and disjointed customer experiences.  Vinoshipper and RedChirp have announced a new integration designed to bring systems together by connecting Vinoshipper’s e-commerce, POS, club, compliance, and fulfillment platform with RedChirp’s industry-leading text messaging software. The result is a seamless flow of customer, order, club, and shipping data that allows wineries, cideries, meaderies, and other beverage alcohol producers to automate communication, improve customer service, grow customer lists, and drive measurable revenue. From Commerce to Conversation By bridging Vinoshipper’s platforms with RedChirp’s texting and automation tools, producers can now transform everyday transactions into meaningful customer engagement. Key be

Wine club season can overwhelm even the most organized winery teams. Customers expect fast answers, personalized service, and easy ways to manage their memberships — often all at once. In this webinar, WineSpot AI and RedChirp will each demonstrate how AI-powered tools can support modern winery communication workflows — from automating routine customer responses to intelligently selecting the right recipients for text marketing campaigns You’ll see how wineries can: Automatically respond to common customer questions and handle routine support issues across various digital channels Escalate more complex requests — such as shipment issues or membership changes — to human support when needed Help customers manage wine club shipments before release with greater ease Capture high-intent leads and route them directly into RedChirp for follow-up and ongoing communication Use AI-powered insights within RedChirp to better segment audiences and optimize text market

myWineClubApp™ - Agency Partner Plan Wine Marketing Agencies Are Quietly Claiming a New DTC Communication Channel Something unusual is happening in wine marketing. While much of the industry continues to wrestle with declining response rates, unreliable email deliverability, and growing SMS fatigue, a new pattern is emerging behind the scenes: wine marketing agencies are beginning to secure strategic positions around an entirely new DTC communication channel. The channel is myWineClubApp™ — a patent-pending, preference-based messaging platform designed specifically for modern wine clubs. Why myWineClubApp? Originally developed as a direct solution for wineries struggling with fragmented customer communications, myWineClubApp has quickly drawn attention from agencies who recognize a larger opportunity: helping their winery clients establish a persistent, brand-owned presence on consumers’ phones while reducing dependence on traditional channels. Unlike conven

When the Super Bowl and Olympics approach, we celebrate the performance we see on the field. What we don’t see is the year-round conditioning, repetition, and skill-building that made that performance possible. Winning teams don’t train only when the lights are brightest. They train all year long. The same principle applies to winery DTC teams. Downtime Is Where Advantage Is Built Periods of slower visitation or economic uncertainty can feel like a signal to pause. But research shows that the opposite approach separates leaders from laggards. A landmark study published by Harvard Business Review analyzed more than 4,700 companies across multiple recessions. The findings were striking: “Only 9% of companies emerged from recession stronger than before.” Even more telling: “Companies that balanced cost discipline with continued investment in people and capabilities recovered faster and gained market share.” Training Is a Growth Strategy,

Wineries are overwhelmed — especially during wine club season, when inboxes skyrocket overnight and the same routine questions flood in: “Where’s my wine?” “Can I skip this shipment?” “How do I update my address?” Most of these questions are simple — they don’t need a staff member, just a fast and accurate response. That’s exactly what WineSpot AI is built to provide. It works across every support channel — email, chat on your website, and voicemail — reducing your team’s workload by more than half while giving guests instant answers. What makes WineSpot especially powerful is how it handles email and voicemail — two of the most time-consuming channels for winery teams. The Email Bot reads incoming guest messages, understands what the customer is asking, and replies instantly. If it’s a straightforward request — like tracking a shipment — the bot responds automatically with real-

Your Current Marketing Won't Work for Younger Wine Drinkers The generational shift in wine consumption is happening faster than most wineries are prepared to handle. According to Wine Intelligence's US Wine Consumer Trends 2025 report, millennials will surpass baby boomers as the largest wine-consuming demographic by value this year. Meanwhile, the oldest members of Gen Z (born 1997-2012) are now turning 28 and developing their own distinctive wine preferences. The problem? Most wineries continue marketing as if their primary audience is still over 55. The messaging, channels, and tactics that worked for boomers actively repel younger buyers. Let's examine what actually works when marketing to these crucial demographics. What Younger Wine Consumers Actually Want Millennial Wine Drinkers (Ages 29-44) Millennials approach wine fundamentally differently than their parents: What They Value: Transparency about production methods and ingredients Sustainable and ethical busines