Are you and your importer/distributor both eager to tell your story in a way that translates into sales? Consider equipping your sales team with consistent and professional materials (a sales tool kit) that tell your authentic story. A sales tool kit is a toolbox, containing the items that make it easier for your customer to understand your wine, and make room for it on their shelves. What’s in a sales tool kit? At the minimum it should include a portfolio sheet listing all of your wines, but a great sales tool kit will include several items that make it easier for the buyer to sell your wine to consumers. Sales Tool Kit Checklist: Portfolio Sheet/Booklet Technical Information Sheets Sell Sheets Shelf Talkers Neck Tags Business Cards Tasting Cards So, how can you create a sales tool kit? Here’s the process we go through to create one: Strategy The first step is to have a strategy and determine which pieces of information will be used where (such as what accolades or review

Each wine has a story to tell but the details of the flavor profiles, food pairing and technical information doesn’t always fit on the label. This is where the technical sheet comes in, all the details in one place makes it easy to share with your sales team and consumers. The most standard information on these sheets include: Company name and logo Name of wine Vintage of wine Bottle shot image Flavor profiles Food pairings Alcohol percentage pH TA RS SKU Price Website and social handles Company contact information Additional information to bring your technical sheets to the next level could include: Accolades Awards Viticulture and Composition Winemaker’s Notes Bottling date Production in cases Having a professionally-made technical sheet can give your company polish, legitimacy, and make your brand more reliable. For more information on technical sheets, how they can work to help you sell wine, or to get some created, contact us today at info@townhallbrands.com.