Wine’s Most Inspiring People 2025: Tanya Martin — Growing Brands Through Fire and Frost

By Kathleen Willcox Everyone responds differently to a crisis at work. Tanya Martin has, on repeated occasions, proven that she not only can

Paul Hobbs Wines Welcomes New Director of Marketing

June 11, 2021 Paul Hobbs Wines is pleased to announce the addition of Tanya Beers to the company’s executive team as Director of Marketing, beginning June 14. With over 10 years’ experience, Beers joins the organization after recently working at Constellation Brands where she developed marketing programs for their premium and commercial wine portfolio. Prior to […]

Creating and executing an effective growth strategy is where a lot of successful Makers hit a stumbling block. Their wine and spirits products are selling well, there’s demand and room for expansion, but what do the next steps look like? LibDib’s Director of Maker Experience, Tanya Riesbeck, has the answers. Step one is simple: “Get out from behind the still, get out of the cellar and BE the Seller,” she says. “We know that buyers want authenticity and more than ever, people want to support small and local wine and spirits producers who pour so much into their craft.”  It’s sound advice--just as much as it’s fun wordplay. Putting a face to the name of the brand is helpful: it shows passion and pride and adds a grassroots sensibility.  Look at the recent success of Ryan Reynolds’ Aviation Gin. Of course, it certainly helps that he is the famous movie star Ryan Reynolds… but the point still stands. It wa