The stark limitations of hindsight Driving while looking into your rearview mirror isn’t just dangerous but woefully ineffective. Don’t make the same mistake when measuring your wine & spirits sales.  What measurements can be seen in your rearview mirror? Shipments Depletions Accounts Sold Points of Distribution Lost Accounts Gained Accounts These numbers are certainly nice to know. They can tell you a lot about what is happening (or what has recently happened) with your business. But, they tell you absolutely nothing about the QUALITY of your distribution. For that, you need more forward-looking information or, as we like to call it, “leading indicators” of sales success. Follow the crowd, risk falling off a cliff It is rare to find a wine or spirits company reaching beyond our industry's tried and true metrics. Habits are hard things to break.  To have a breakout sales performance, brands need to redefine the success metrics. T

Wine Company Pairs with Comic Book Publisher Over New Wines

September 7, 2021 – Beaverton, Oregon – Syndicate Wine, LLC is thrilled to announce five custom Oregon wines, with labels featuring exclusive artwork of Oregon comic book publisher TidalWave Productions. The first four wines will be released for sale to the general public on Thursday, September 9, 2021 at Syndicate Wine Bar in Beaverton, at […]

Beaverton-based wine bar releases limited edition Willamette Valley vintage to benefit neighboring performing arts facility Beaverton, Ore. (Nov. 16, 2020) – Syndicate Wines has introduced a limited edition 2017 Pinot Noir in support of the Patricia Reser Center for the Arts (“The Reser”). The wine, which will be sold exclusively at the Beaverton-based wine bar, […] The post Syndicate Wines Launches Pinot Noir in Support of Patricia Reser Center for the Arts appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/11/17/syndicate-wines-pinot-noir?utm_source=rss&utm_medium=rss&utm_campaign=syndicate-wines-pinot-noir Published Date:Tue, 17 Nov 2020 21:25:37 +0000 

Five Award Winning Innovations That Advance Winemaking and Wine Business: Each year the wine industry faces new trends, new challenges, and the continued pressure to stay ahead of the competition, but with them come opportunities and innovations that savvy wine businesses can take advantage of to strengthen their business and deliver a better product to their customers... The post Afternoon Brief, November 17 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/11/17/afternoon-brief-1741?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1741 Published Date:Tue, 17 Nov 2020 22:50:51 +0000