SIP Certified is stepping into 2026 with a refreshed brand and redesigned website aimed at making sustainably produced wines easier for consumers to recognize and find. The updated visual identity and digital experience strengthen the connection between certified winegrowers and today’s sustainability-minded wine buyers—while maintaining the independent, science-based standards that have defined the program for decades. Research shows that 64% of consumers rank environmental sustainability as a top buying factor. As interest in responsible farming and “better-for-you” products continues to grow, wine buyers are paying closer attention to how their wine is produced. “Buyers are looking more closely at how their wine is grown and produced,” said Beth Vukmanic, Executive Director of Vineyard Team, the parent organization of SIP Certified. “SIP Certified has always represented accountability and science-backed standards. This update ensures that c

LISTEN IN Businesses are vital contributors to the communities they serve. Beyond stimulating the economy and creating jobs, many business owners go the extra mile by creating a meaningful philanthropy program. Their efforts profoundly impact facets of the community that need support the most. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Meaningful corporate social responsibility (CSR) strategies give businesses the opportunity to connect with community members, improve company culture, and cultivate consumer trust, all while doing good for causes they believe in. This week’s Marketing Tip tells the Sustainable Story of how Oso Libre

The sustainable winegrowing community is growing! Its members are here because they believe in the cause. They value our planet and its human and natural resources. They know that through sustainable agriculture practices, we have the power to improve the health of the people and the planet now and into the future. There are a lot of buzzwords today surrounding eco-friendly production: Regenerative Sustainable Climate smart Carbon footprint Social equity Did you know that the sustainable winegrowing community touches all of these points?   1. Regenerative. From the block to the bottle, making wine is a science. Growers and vintners alike must understand and work with nature to make a quality product, and sustain their business for years to come. That’s why sustainable winegrowers use practices that protect and regenerate natural resources: Enhance soil health and biodiversity by planting cover crops and using compost and biochar. Support native wildlife species by preservin