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January 28, 2026

Alexander Valley, CA — April 2026 — This April, Alexander Valley Winegrowers invite wine lovers—both new and experienced—to slow down, sip freely, and reconnect with the heart of wine country during TASTE Alexander Valley: Back to Our Roots, a month-long celebration of wine, hospitality, and genuine connection. Running throughout the entire month of April, TASTE Alexander Valley offers a rare opportunity to experience the region without the usual barriers of tasting fees. Participating wineries will provide complimentary tastings, welcoming guests to explore at their own pace while engaging directly with the growers, winemakers, and owners who define Alexander Valley. “TASTE Alexander Valley is about removing the barriers that often keep people from exploring wine,” said Jessie Vallery, Executive Director of Alexander Valley Winegrowers. “Whether you’re just starting to learn about wine, or you love tasting but are tired
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Afternoon Brief: Wine Marketing Surfs the Youth Edge
Trying to attract new wine drinkers is a sensible policy, but how young do some campaigns want them to be?
WineGlass MarketingWarRoom CellarsSonoma County WinegrowersCome Over OctoberWillamette Valley Wine FoundationBreakthru Beverage GroupHighway 29Nine North Wine Co.5ForestsBlended TechnologiesAlmadenWausau Coated ProductsDimension FundingJordan Vineyard & WineryStuhlmuller VineyardsBroken Earth WinerySouthern Glazer’s Wine & SpiritsVinatFlying Goat CellarsVara Winery & DistilleryMunselle Vineyards
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The PolarClad® System tank insulation installed at Stuhlmuller Vineyards saves the winery over $6,000 per year due to the enormous reduction in energy use. “From a winemaking perspective, it has been great to have our tanks insulated with PolarClad Tank Insulation. I didn’t realize how much I had been relying on my glycol heater to control the temperature of my tanks. Once I figured out how much the insulation stabilized the temperature inside the tanks, it was easy. Now I don’t necessarily use the glycol heater anymore. We are in the process of adding more tanks, and the expansion will be more than covered with our current refrigeration unit.” “After three years of using and bumping into our tanks, they still look really good. They are easy to sanitize – a bucket of water and a brush, and they’re clean.” - Leo Hansen, Winemaker – Stuhlmuller Vineyards
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