Harvest STOMP is an exciting harvest-season celebration that brings together growers, vintners, and community members who care deeply about Napa Valley’s agricultural future. From exceptional wines to spirited entertainment, the event marks the start of harvest while raising vital funds to support the Napa Valley Grapegrowers and their work cultivating viticultural excellence and environmental stewardship across the valley. As part of the evening, this year’s Fund-a-Need will directly benefit the Napa Valley Farmworker Foundation, the region’s only organization exclusively dedicated to advancing farmworkers and their families through education and professional development. This work strengthens long-term opportunity and stability, creating lasting impact across Napa Valley. More than a celebration, Harvest STOMP is a shared investment in Napa Valley’s future. Get ready to raise a glass, raise a paddle, and celebrate the people and stewardship behind Napa Valley

The Post-Harvest Drop-Off Fall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November arrives, and for many wineries, engagement plummets. According to Silicon Valley Bank's 2024 Direct-to-Consumer Wine Survey, the average winery converts less than 15% of harvest event attendees into repeat customers by year-end. This represents an enormous missed opportunity. The wineries that thrive year-round don't view harvest as a seasonal peak but as the starting point of a strategic customer journey.  Harvest Is Your Customer Acquisition Funnel Stop thinking of harvest events as isolated experiences and start viewing them as the top of your sales funnel. Smart consumer brands recognize that seasonal events provide a prime opportunity to collect valuable customer data while creating memorable brand experiences. These touchpoints become the first step in an ongoing relat

We’re excited to share that Sonoma County Winegrowers’ 2025 Grape Camp was recently featured in The Wall Street Journal! Hosted from September 28 – October 1, Grape Camp brought guests into the heart of harvest for an unforgettable, hands-on immersion in Sonoma County wine country. Attendees met local winegrowers and winemakers, harvested grapes by hand, stomped fruit, crafted their own blends, and experienced the magic of harvest from vineyard to glass. As The Wall Street Journal captured, “the Sonoma County Grape Camp brings wine and adventure lovers alike to drink from dawn ‘til dusk and sample true viticulture,” perfectly reflecting the energy, camaraderie, and joy that made this year’s camp so special. Beyond the vineyard, campers enjoyed curated tastings, farm-to-table meals, and opportunities to learn directly from Sonoma County’s expert winemakers — a true celebration of wine, community, and the people behind it all. R

Glass packaging trends in the wine industry are always changing, but remain grounded in tradition.  As leaders of the US domestic market in glass packaging, and decades of experience in the industry, Global Package have been creating these trends as much as utilizing them.  Global Package has strategic alliances with innovative suppliers, designers and marketing collaborators both domestically and internationally. These strategic alliances allow us to keep up to date with trends globally from various spheres including material, design, market behavior, and digital behavior. As they allow our business to evolve, we are able to develop exciting new lines to assist our clients (you) launch and market your brands to a continually developing audience as your business evolves along with it. In this article, we’ve collected and compiled a breakdown of current trends and traditional conventions to assist in your choice of glass packaging for your wine label. Global Package wil

In recent years, a minimalist design approach has become a core strategy for marketers and designers. This style is characterized by the use of simple decoration, colors, and typography, appealing to consumers due to the sleek and aesthetically pleasing look.  Producers are expected to keep up the ever-evolving consumer tastes – and this includes wine packaging. The packaging of wine is often challenging for most wine manufacturers as there are many different factors, for example the wine bottle shape and color, closure, label design, and boxes.  There are many different reasons as to why a consumer will purchase a particular wine. Taste is obviously a significant factor, but experience with the brand and appeal of the packaging is just as important.  When designing wine packaging, sometimes less is more. Simple packaging techniques can attract customers and be just as effective as more elaborate designs. There are two basic approaches to minimalist packaging:&nbs

We were honored to sponsor and participate in the 17th annual Harvest STOMP held at the breathtaking Viña Esperanza estate in Calistoga on August 24th. $3M was raised to support Napa Valley’s grape growers and farmworkers. Together, we’re protecting Napa Valley agriculture and empowering the next generation of farmworkers and vineyard leaders.  

The 2024 Olympics will take place in Paris, France, one of the most iconic wine regions in the world, and is a fantastic opportunity for wineries to boost sales and engage customers. With the event right around the corner, here are some fun and practical ways to make the most of this global spectacle. These tips will help you create both in-person and virtual experiences that can drive wine sales and create memorable interactions. 1. Host an Open Night Ceremony: “Open the Bottle Night” Align your event with the Olympic opening ceremony and invite your audience to open a special bottle of your wine. Use email campaigns and social media to spread the word. Encourage participants to share photos and videos on social media with a specific hashtag, such as #OpenTheBottleNight or #SipForGold. Organize a live virtual toast via Zoom or Instagram Live, inviting a local athlete or wine expert to lead the toast and share a few words about your wines and the 2024 Olympics. Enhance the

Though we'd like to believe grape stomping is still the main grape-crushing method, this has been replaced by a partnership between air compressors, the grape crusher, and a bladder. Our oil-free rotary screw compressors are designed to have the lowest lifecycle cost and deliver the highest quality air for industry standards. ISO 8573-1 class, you are sure to be working with zero risk of contamination, unsafe products, or losses from operational downtime.  https://www.atlascopco.com/en-us/compressors/industry-solutions/wine-solutions

Global Package works alongside industry partners and clients to design and create custom glass bottle molds for wine, spirits and gourmet products. Together, we elevate a brand’s presence on the retail shelf, direct to consumer (DTC), and in restaurant settings. For many wine and spirit connoisseurs, the presentation is much of the enjoyment.  A finely crafted bottle can not only catch the eye of the consumer but help tell the story of the product. It’s an often overlooked—but essential—part of the experience. From durability, to design, to touch, there is an art to producing finely made bottles. With the rise of craft beverages, custom bottles are more popular than ever. What is the glass bottle customization process? When crafting a custom bottle for a client project, we work with experienced designers in the United States and worldwide. Global Package collaborates with clients and designers to bring the vision to life. Read more about our customization f

As we venture further into the promising yet unpredictable landscape of 2024, the wine and spirit industry faces unprecedented challenges that are set to disrupt the availability of glass bottles. Buckle up, because there may be turbulence to come. What Factors Will Influence Glass Bottle Availability in 2024? Government Duties Threaten Supply Chains The United States International Trade Commission is likely to add duties to imports from overseas, particularly from Mexico, Chile, and China. This move is anticipated to disrupt supplies and inevitably escalate costs. The potential for increased duties adds an additional layer of complexity to an already intricate global supply chain. Skyrocketing Freight Costs from Asia It’s only February, and the freight costs from Asia have already doubled and European prices are beginning to follow suit. The surge is a consequence of a competitive rush to ship stocks to the United States. The heightened demand for imports, coupled with existin