We proudly announced the recipients of the inaugural WISE Rising Stars Scholarships during a live presentation at the DTC Wine Symposium last week, celebrating the next generation of DTC wine industry leaders in front of more than 500 winery professionals. As one of the event’s original sponsors, WISE continues to invest in the Symposium’s mission of education, collaboration, and forward‑thinking leadership. The Rising Stars Scholarships extend that commitment—supporting people, developing leadership, and strengthening the DTC community across the industry. The Rising Stars Scholarships received an overwhelming response from across the country. The strength of applications prompted Commerce7 to step in and match one of the scholarships, allowing WISE to expand the program and support additional recipients. Join us as we raise a glass towards this year's recipients! Kelsey Gomes is the DTC Marketing Manager at Lange Twins Family Winery & Vineyards. Upon re

This is the most helpful thing we've ever done for wineries. That's a big claim. It's also entirely true, and the timing couldn't be better as we head into the holiday season. It's called Sell More Now! It's the new module within Enolytics, and it does exactly that: helps you sell more wine right now to the customers in your own database. Any winery with a login can pull it up anytime, right from the Enolytics homepage.  It's a step-by-step guide, and this video shows how it works Think of it like a really smart member of your team, who is WAY ON TOP of their game, and does things like this: They tell you WHO to reach out to, and WHAT ACTION TO TAKE with your outreach, depending on their previous patterns of behavior. They know your customers so well that they can ANTICIPATE upcoming purchases and behaviors. They hand you a list of people who are LIKELY TO VISIT your Tasting Room or buy from your website this week. They tell you your BEST PROSPECTS fo

From the desk of Michelle van der Lugt: GIFTERS are such a valuable part of holiday-season sales, as we saw in last week’s post. Corporate gifters? Even more so! Enolytics does the heavy lifting for you of identifying gifters in your own database, saving you hours (days) of time. Then we filter through the email domains of the list of gifters. A gmail address? Our algorithm knows that is likely a personal address. An @deloitte.com or @amazon.com email? More likely, that’s a corporate address, so we flag those for you specifically. Then it gets even more interesting. We also filter for industry, such as finance, legal, education, and more, and we assign each industry a score. Financial services email addresses, for example, score higher than emails of non-profits. So you’ll know where your biggest opportunities lie, and can prioritize outreach and messaging. And here’s the bonus: corporate gifters don’t just buy in December. They gift year-round wheneve

Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium, Laura Simons (Simons DTC Consulting) and the team at Enolytics show how targeted segmentation turns “almost” into “I’m in,” boosts retention, and creates predictable DTC revenue—without deeper discounts.  â–¶ Watch the Full Session (Free Replay)  What You’ll Learn  Club vs. Non-Club: Convert high-potential buyers with member-only perks and short-window join offers. At-Risk & Lapsed: Re-engage 6–12-month gaps with “welcome back” bundles and quick pulse surveys. Potential Churn Members: Catch early signals (skips, fewer add-ons) and save with holds, swaps, and plan changes. High-Value VIPs: Use micro-exclusivity (library drops, small-lot access, VIP invites) to deepen loyalty. First-Time Buyers & Recent Converts: A 30-day path that turns a one-time order into a new me

Let's talk about the elephant in the room of the wine industry right now. I'll just name it: Anxiety. There's anxiety not only about problems and solving them, but anxiety also about whether we can solve them. And if we can solve them, there's anxiety about whether we'll be empowered TO solve them. And how. Anxiety is the undercurrent that I'm hearing right now,  as I listen to pain points and problems that wineries are wrangling with. That's understandable. The sand seems to be shifting beneath our very feet. Beneath all of our feet. Yet we do know about some proactive measures that can help with feeling anxious at work, such as breaking down tasks and setting realistic goals. In my work world - using data and analytics to sell more wine - the anxiety right now at wineries seems to be concentrated in two areas: finding the next wine consumers, and preventing Wine Club attrition. Here are ten specific tasks that Enolytics makes possible, in order

Who's in? A week from today, that is, at the Wine Sales Symposium in Santa Rosa, produced by the Wine Industry Network. Will you be there too? Let us know! We'd love to meet up. Michelle and Lisa, two very friendly faces you may have already met or heard from, will be staffing the Enolytics booth, at number 209. They're talking with wineries on a daily basis, and they've got their finger on the pulse of your most pressing concerns. Like migrating smoothly to a new platform. And using segmentation to create highly targeted campaigns. And how to reduce Wine Club churn. Are those things on your mind too? Good. Come talk with Michelle and Lisa. They've got suggestions for action steps you can take right away. Chris and I (and Robin!) are here for back up too. Reach out any time. And enjoy the show next week in Santa Rosa! Thank you, as always -- Cathy

It's a question we're hearing a lot these days. "We're moving our DTC from one platform to another, and I'm nervous about it. What do I need to know?" First, you're right to be careful. Data migrations are a vulnerable moment, and we've seen too many wineries lose too much of this valuable asset (their data!) in the process. That's why we just launched a new tool designed specifically to help wineries avoid losing valuable customer data during a migration. We've learned from our own experience doing data migrations, and from the mistakes that could have been avoided that caused wineries to lose hundreds, and up to thousands, of customer profiles. The problem is that those mistakes only show up during the import step. Which is too late. There's not time to fix the problems in advance. Enolytics' new feature flags those issues before you make the switch to your new platform of choice, giving you a chance to fix them ahead of time.

Afternoon Brief, June 20th

Marchesi Antinori Will Take Full Ownership of Col Solare: Marchesi Antinori and Ste. Michelle Wine Estates announce change in ownership in the premier Red Mountain Washington winery...

Marchesi Antinori Will Take Full Ownership of Col Solare

Marchesi Antinori and Ste. Michelle Wine Estates  announce change in ownership in the premier Red Mountain Washington winery  June 20th, 2024 – Marchesi Antinori, one of the oldest Italian family-owned fine […]