Wine Club Symposium — Session 1 State of the Industry: Why Wine Clubs?  Watch the full recording of vinSUITE’s opening keynote to see how leading wineries are growing clubs in a softer market—by reducing sign-up friction, making commitment flexible, and keeping members engaged between shipments. The panel shares field examples from tasting rooms and clubs, then maps them to simple operational changes you can test this quarter. You’ll leave with practical ways to shorten the join flow, add flexible commitment (pause/skip/swap or prepaid), and build habit-keeping touches between shipments—plus the metrics that show it’s working. What you’ll learn Reduce tasting-room friction: capture contact earlier and streamline the join flow. Flexible commitment: pause/skip/swap and prepaid balances convert “almost” members and save cancels—without discounting. Between-shipment engagement: one planned touch + a simple cancel-save step k

Join Us for a Dynamic “State of Wine DTC by the Numbers” Session with Community Benchmark & OrderPort Community Benchmark is excited to present an exclusive State of Wine DTC by the Numbers session, hosted by our friends at OrderPort. We’ll break down the latest industry trends so you can clearly see where things stand—and where they may be headed. Backed by real numbers from real wineries like yours, this session offers clarity in a time of uncertainty. But it’s not just about the numbers—we’ll show you what to do with them. Discover how to set smarter sales goals using benchmarks and manage them with our brand-new Goal Positioning System, designed to help you focus and act with confidence. You’ll see it in action during a live demo and gain practical insights you can put to use right away. This will be a dynamic, conversational experience featuring a special guest speaker—one of your own—sharing firsthand perspective