With wineries practically betrothed to spreadsheets, early-2000s websites, and stodgy cursive fonts plucked straight from a Jane Austen character’s trembling hands, is it any surprise that our industry is behind in adopting useful AI tools with the capacity to make our businesses efficient and profitable?   Despite all appearances to the contrary, given that first paragraph – this isn’t another post trying to shame the industry into adapting. A well-connected bev alc professional need only scroll LinkedIn for about two seconds for a hearty dose of “stop complaining; this is your fault” novellas on the state of alcohol sales today.  No; the intent here is to empower you: to suggest that the AI tools available to us right now are not only developed enough, but so easily adoptable that taking action today might just be enough to usher you and your team into a sound night’s sleep for the first time since, perhaps, “the before times&rdq

Every year, Pinterest Predicts drops its trend report, and this year’s insights are bigger than just what’s trending on the platform—they reflect broader cultural shifts that wineries can tap into across their marketing, experiences, and product development. With Pinterest’s track record of predicting trends with 80% accuracy, these insights are worth paying attention to, not just on Pinterest but across platforms like Instagram and TikTok, and even in your tasting room. Here’s how wineries can creatively use these 2025 trends to attract attention, engage audiences, and stay ahead of the curve. Why Pinterest Trends Matter for Wineries Trends aren’t just fleeting moments—they shape what your customers are looking for and how they connect with your brand. Pinterest isn’t just a visual discovery platform; it’s where people go to dream, plan, and shop. With over 500 million monthly users, it’s a massive pool of inspiration.

San Jose, California, May 13, 2024—LibDib, an innovative web-based distribution platform, is proud to announce its integration and collaboration with Diverse Powered Brands™, the premier centralized B2B global digital catalog for diverse suppliers in the beverage alcohol industry. The collaboration marks a significant milestone in LibDib’s mission to revolutionize beverage distribution by integrating Diverse Powered Brands into its expansive digital marketplace. Diverse Powered Brands, the industry’s trusted resource, connects diverse suppliers, buyers, and industry professionals, facilitating a seamless discovery process across all beverage categories. By incorporating Diverse Powered Brands, LibDib Buyers will now have access to a rich catalog of diverse owners, leaders and makers that reflect the modern consumer’s desire for inclusivity and social responsibility in their purchasing choices. Subscribers in the Diverse Powered Brands digital catalog

Afternoon Brief, September 15th

Exchange Rates Unlikely to Impact Wine Prices: As the value of the Euro, relative to the dollar, dropped to historic lows, wine industry executives have started to wonder if this decrease will help mitigate some of the other rising costs of importing wine. This is the first time in two decades that the dollar has basically hit value parity with the Euro...

Verallia France, a subsidiary of the world’s third largest producer and European leader in glass  packaging for beverages and food products, has announced the winners of the 13th Verallia Design Awards. The theme “glass without moderation” around drinks with low or no alcohol, inspired students  and young graduates from design, packaging and fine arts schools. A total of 170 projects were submitted to the jury.  At the end of the deliberations on May 19th, three projects were selected in the categories ‘still &  sparkling wines’, ‘spirits’ and ‘beers’. One project won a special prize on the theme of sporting events and another one was awarded by Lucile Viaud the patron of this 2022 edition.  July 18th – Still & sparkling wine category, Mue wins Consumer trends are changing… and why not the packaging of bottles? The creator of Mue, Elise Souchet, has understood this well by imag

How one Emerging Craft Spirits Company Found Huge Success on LibDib In March 2020 the world launched into a global pandemic. That same month, emerging craft spirits company, Phenomenal Spirits, entered the U.S. market with their small-production Ron Izalco Rum and RY3 Whiskey.  Over the past 15 months the spirits brand has found huge success, expanding distribution to 15 states and selling barrel after barrel of their small-batch products.  What’s been one key to their success? Working with LibDib. “LibDib can move at a rapid pace,” says Phenomenal Spirits founder Karthik Sudhir. “I’m here to tell craft brands that there’s a way to secure distribution with a limited budget and test out your brand positioning, pricing strategy, and marketing campaigns, as well as fine tune your strategy before pitching your brand to the big five distribution companies. LibDib gave us a platform and within a couple of weeks we la

By Charlotte Seligman 10 years owning and working the vineyards of Limerick Lane Cellars, Jake Bilbro, decided it was time to recast the winery’s brand to be more reflective of the estate’s unique 110-year history. He wanted to convey the rich story of the land and the people who worked it. But how to weave a visual and verbal narrative that succinctly speaks of the land’s magic and the world-class wines it produces? These questions haunted Jake Bilbro for weeks, until one day he found his inspiration. In his own words, Bilbro describes the experience: “Often, I find the answers to many questions associated with Limerick Lane in the property itself: the hills, the vines, the rocks, the trees, and of course, my family. This would be no different. At home, where my family sleeps, and the original founders of the vineyard slept, covered with grass and flowers at the end of our driveway lies a section of a tree stump. I have passed by the stump hundreds of