Stop by and say hello to Saxco’s team at Booth #500 at the Unified Wine & Grape Symposium. Play our “Spin to Win” wheel for exciting giveaways and donations toward planting trees in areas devastated by wildfires in California. While you’re there, chat with our product experts about packaging options designed to help you reduce your carbon footprint and achieve your sustainability goals. Let’s raise a glass to a greener future—don’t miss the chance to connect with us and make an impact! Saxco Unified Symposium Booth: 500 Saxco is a full-service packaging solutions supplier. We have served the distiller, wine, and craft beverage community for more than 90 years, combining our expertise, passion, and commitment to your success with modern packaging technologies. We are uniquely positioned as your single source supplier, offering standard glass bottles and cans to fully proprietary packaging solutions, and in-house services ranging from artwork

Gamification And Customer Engagement It Just Works This is how I know.  I used a gamification tool to see if I could attract potential clients and to my amazement it did.  I attended the 2023 North Coast Wine Industry Expo (WIN Expo) and wanted to determine if gamification would improve customer engagement.  And through the process would they share their contact information and they did.   At trade shows vendors have a host of small tchotchkes at their booth in hopes of attracting visitors.  It’s pretty much an unwritten tradeshow standard.  Everyone knows that without a giveaway no one is coming over to see you.  And the bigger the tchotchke the more people will stop by, grab one and they may take two more for a friend.     So you gave something away but did you get anything?  At a tradeshow most of the time you get a smile and a thank you.  Well at least you may get some brand recognition.  But what if you chan

RedChirp continues to expand its proprietary business texting platform, bringing the power of email and SMS marketing together, with new Commerce7, Mailchimp, and Klaviyo email platform integrations. “In just over one year, RedChirp has gone from serving one to more than 100 wineries because we’ve been relentlessly listening to their specific challenges and rapidly developing solutions,” says Jennie Gilbert, Co-Founder of RedChirp. “Almost every DTC team reports the same frustrations; it’s getting harder to cut through the noise with email alone.” To break through and get noticed, marketers need multi-channel delivery.  Email and texting are more powerful together. To get customers to act, your communications need segmentation and personalization. Sending everyone the same thing at the same time won’t cut it. And to get all this done so you can realize the benefits, DTC teams need automation. It’s just too hard to do it