Sonoma County Winegrowers Reorganizes to Scale Proven Collaborations and Unlock National Growth Opportunities  At its annual Dollars & $ense meeting today, themed, “The Next Chapter: Elevating What Works and Expanding What’s Possible,” Sonoma County Winegrowers (SCW) announced a strategic reorganization and renewed organizational focus to build demand, expand partnerships, and increase sales of Sonoma County wines to support long-term grower success. The moves reflect a proactive response to an evolving marketplace and are designed to ensure Sonoma County remains competitive, relevant, and well-positioned for future growth. Moving forward, Jennifer Dieckmann, currently Chief Operating Officer of Sonoma County Winegrowers, will assume the role of Executive Director and COO, leading the organization’s day-to-day operations, program execution, and team leadership, while maintaining operational excellence and strengthening grower and stakeholder engagement

Search Engine Optimization (SEO) is the key to unlocking consistent, high-quality traffic to your winery’s website. Whether you want to grow your wine club, drive more eCommerce sales, or bring visitors to your tasting room, a well-optimized website ensures your business is discoverable to potential customers searching for what you offer. SEO isn’t just about throwing in a few keywords—it’s about creating a site that search engines recognize as valuable and relevant while also offering an excellent user experience. Here’s how to optimize your winery website to attract new traffic and grow your wine club. Focus on Keywords That Match Customer Intent At the heart of any successful SEO strategy is understanding what your audience is searching for and why. Keywords are the bridge between what potential customers are looking for and the content you provide. For wineries, this could include searches like “best winery in Napa,” “organic wines n

Sonoma Sustainable Tourism Observatory Signs Glasgow Declaration on Climate Action in Tourism

(Date: November 23, 2021) – Wine-tourism authors Pamela Lanier and Jessica Hughes announced today that their organization, the Sonoma Sustainable Tourism Observatory, has become a signatory of the Glasgow Declaration on Climate Action in Tourism. The Glasgow Declaration encourages the acceleration of climate action in tourism by securing commitments to reduce emissions in tourism by at least 50% over […]

Business Expert Press Announces a New Publication… Healthy Vines, Pure Wines Explores Green Practices in Sonoma-Napa

Coming June 10th 2021 June 9th – SONOMA CA: This June, winemakers and vineyardists looking to break into sustainable viticulture will have a new guide to the best in green-minded practices in the Sonoma-Napa region. Healthy Vines, Pure Wines – Methods in Organic, Biodynamic, Natural and Sustainable Viticulture, from eco-tourism advocates Pamela Lanier and J. N. […]