Afternoon Brief, May 20th

Wine Comes Roaring Back: Is all the panic about wine's decline much ado about nothing?...

ROHNERT PARK, CA. (October 12, 2023) – The Wine Business Institute (WBI) of the School of Business and Economics (SBE) at Sonoma State University (SSU) invites applications for two Prestigious Wine Business Programs: MBA with a Wine Business Concentration and the Executive MBA in Global Wine Business for the Fall Cohorts of 2024. Aspiring wine industry professionals and seasoned leaders alike are encouraged to seize this opportunity to elevate their careers and become influential figures in the dynamic world of wine. About the MBA with Wine Business Concentration: Are you passionate about the world of wine and eager to advance your career in this captivating industry? Our MBA with Wine Business Concentration is meticulously designed to empower you with the knowledge and expertise needed to excel in all aspects of wine business, from production to distribution to marketing. Key Highlights of the Program: Earn your MBA in two years. Learn from industry experts and faculty with

ROHNERT PARK, CA. (May 23, 2023) - Sonoma State University's (SSU) Wine Business Institute (WBI) announces its summer 2023 offerings of wine business certificates and courses. Designed to foster success in the dynamic wine industry, these programs offer comprehensive insights into various facets of wine business, including marketing, sales, finance, and production. Courses are accessible online globally, taught by industry experts, and include hands-on learning and networking opportunities. They can be taken individually or towards certificate completion. Wine Business Management Certificate: 'DTC Marketing & eCommerce for the Wine Industry' (May 25-July 20, 2023), taught by Ben Kraemer, dives into Direct-to-Consumer marketing, eCommerce, and digital channels to promote wine sales and customer loyalty. Wine Business Management Certificate: 'Foundation in Wine Business Management' (June 14-July 12, 2023), led by winemaker Mike Kush, explores fundamentals

Wine Business Institute’s Board President, Ron Rubin Awarded Honorary Doctorate by Sonoma State University

ROHNERT PARK, CA. (June 21, 2022) –  Selected by the Board of Trustees of the California State University Ron Rubin, an industry beverage authority received an honorary degree of Doctorate […]

Rohnert Park, CA – Wine Business Institute scholarship recipients were recently recognized at a virtual meeting with the WBI board of directors, donors, and School of Business and Economics leadership. A total of $44,150 was awarded to undergraduate and graduate winners, including Global Wine Executive MBA student Kelli Silva, trade relations specialist at Trinchero Family Estates; Wine Executive MBA students Caitlin Vartain, brand manager at WX Brands, Marcia Torres Forno, winemaker at Matanzas Creek, Fabian Jauregui, former account executive at Ferrero Rocher, and Emily Porter, business operations manager at Sonoma State University; Wine MBA student Fiona Fang; and undergraduate Wine Business Strategies students Gianna Lendino, wine reservationist at Gundlach Bundschu Winery, and Haddie Daner. Winners were selected based on accomplishments in the areas of academics, leadership, and community service. WBI scholarships are intended to offset tuition and educational expenses

Virtual event sees an 81 percent increase in attendees from 2019  Sonoma County, California – On July 15th, executives from wineries throughout California, from Antica Napa Valley in the north to Zaca Mesa in the south, joined the virtual Research Summit. The program featured Sonoma State University faculty and representatives from close stakeholders of the Wine Business Institute, including Rabo AgriFinance, Wine.com, Jackson Family Wines, and BPM. The Summit was followed by a private Q&A session that will be made available to registered attendees along with video recordings of all presentations. “Registration for the Summit was up 81 percent over the previous year,” said Ray Johnson, executive director of the Wine Business Institute in the School of Business and Economics at SSU. “Eighty-two percent of registrants attended; 17 percent higher than the average for virtual events. The virtual delivery made for easier access for attendees be

Joint program offers wine production track and bachelor’s degree transition options for Sonoma State University and Santa Rosa Junior College students   Sonoma County, CA – The Wine Business Institute in the School of Business and Economics at Sonoma State University in partnership with Santa Rosa Junior College launched a new bachelor’s degree transition program to serve the community. The first of its kind in the region, the program combines well-established strengths of two of the San Francisco North Bay’s leading institutions of higher education to provide state-of-the-art education for residents interested in careers in wine production and management. The new bachelor’s degree transition program will be available to SRJC and SSU students beginning fall semester 2020. More information can be found at http://sbe.sonoma.edu/undergraduate/bs-business-administration/wine-business-strategies-concentration. “The transition program serves the nee