Smart Solutions, Resilient Vineyards, and the Future of Farming WIN Expo sessions dedicated to Vineyard innovation, sustainability, and the technologies reshaping grape growing. The challenges facing today’s winegrowers are more complex than ever - from rising costs and labor shortages to shifting regulations and climate pressures. At this year’s WIN Expo, the Vineyard & Grower Conference Sessions, sponsored by Verdi,  deliver practical insights and proven solutions to help you adapt and thrive in a rapidly evolving environment. Through expert-led presentations, attendees will gain strategies for assessing ag tech investments, managing groundwater security, and turning vineyard identity into a marketing advantage. Whether you’re a vineyard owner, manager, or supplier, these discussions will equip you with the tools to build efficiency, resilience, and long-term success. The AgTech Investment Dilemma: Determining Which Tech Solutions Meet Your Needs Agric

HOBO Data Loggers receives “Crop Monitoring Solution of the Year” in 2025 AgTech Breakthrough Awards Program for the HOBOnet Wireless Sensor Network Annual awards program recognizes innovation in agricultural & food technologies around the globe BOURNE, Mass., – HOBO Data Loggers, a LI-COR® brand and leading manufacturer known for accurate and reliable data loggers, today announced it has been awarded “Crop Monitoring Solution of the Year” in the 5th annual AgTech Breakthrough Awards program conducted by AgTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global agricultural and food technology markets today. The HOBOnet Wireless Sensor Network delivers cost-effective, distributed, wireless, and scalable in-field crop monitoring. Designed to empower growers with real-time environmental data for improved decision-making, HOBOnet provides precise, site-specific insights

We’re excited to unveil the full in-person schedule for this year’s Sustainable Ag Expo, happening November 11–12 at the Madonna Inn Expo Center. Whether you’re a grower, researcher, or ag business, our two-day program delivers actionable insights to help you grow smarter and more sustainably. Highlights include: Expert-led talks & cutting-edge research — Learn from leading voices in soil health, climate-smart farming, and ag-technology Practical, field-tested strategies — Gain tools you can implement immediately CE-accredited sessions — Earn continuing education hours while you learn Networking opportunities — Connect with peers, exhibitors, and industry experts Don’t miss your chance to plan the ultimate Expo experience!

Kick things off Monday, November 10 with an exclusive welcome event at Center of Effort Winery, then join us for two full days of seminar, and networking on November 11–12 at the Madonna Inn Expo Center in San Luis Obispo. What to expect:  • Expert-led sessions & cutting-edge research on soil health, climate-smart farming, ag-technology, and more  • Practical, field-tested strategies you can implement immediately  • Earn continuing education hours as you learn  • Networking opportunities with fellow growers, researchers and sustainable ag businesses Whether you’re looking to deepen your technical know-how, explore new innovations, or forge partnerships across the industry, the Sustainable Ag Expo delivers practical value for every ag professional. 🔗 View the full in-person schedule and secure your spot.

Big Ideas. Bold Solutions. We’re excited to welcome Dr. Chris Chen as the headliner for the Sustainable Ag Expo! Known for turning research into action, Dr. Chen will share practical, climate-smart solutions to help growers adapt, innovate, and lead in a changing environment. This is a must-attend for anyone ready to future-proof their vineyard. About Dr. Chen: Dr. Chris Chen is a trailblazer in climate-adaptive viticulture, serving California’s North Coast through the UC Cooperative Extension. With a Ph.D. in Horticulture and Agronomy from UC Davis, he empowers vineyards to thrive amid climate change with cutting-edge, science-driven strategies that champion both resilience and sustainability. Don't miss Dr. Chen's sessions: Mon., Nov. 10  |  5:00-6:00 pm  |  Farming for the Future: Climate-Resilient Vineyard Practices* Tues., Nov 11  |  8:00-9:00 am  |  Soil Carbon in Practice: Monitor, Test, & Improve Tues., Nov 11&nb

Join us on October 17th at 11:00am for an insightful webinar where we delve into the critical role of vineyard trellis systems in grape cultivation. As essential supports for vines, these systems directly influence growth and fruit production. However, challenges arise with wood trellises that can be easily sun-damaged and steel trellises that may conduct excessive heat. In this session, Lauren Marigliano, PhD, Assistant Viticulturist at Silverado Farming Company, will discuss her UC Davis study on mitigating effects of climate change using overhead shade films for extreme heat protection. You'll learn effective strategies to protect your vineyard from harsh weather conditions using trellis canopy systems. Discover how to enhance the quality of your grapes while ensuring the financial stability of your operations. Our expert speakers will share practical tips and innovative solutions tailored for today’s changing climate. Don’t miss this opportunity to safeguard your