Join experts from WineDirect and UPS on September 5th at 11am – 12pm as they share essential tips and strategies to help your winery prepare for the busy OND season. Discover how to streamline your operations, optimize shipping, and ensure your customers have the best possible delivery experience during the most critical months of the year. Don’t miss this opportunity to learn best practices from industry leaders and make this OND your most successful season yet! Register Now Speakers Andrea Smalling, WineDirect  Alison Jackson, WineDirect  Joe Wilborn, UPS  Shawna Fontana, UPS  

Join the conversation with WineDirect's Andrea Smalling, CMO, and Enolytics' Cathy Huyghe, CEO and Co-Founder as we review the 2023 DTC Impact Report. Our industry experts will provide clear insights to facilitate understanding and guide strategic decision-making. Then, we want to hear your ideas and stories about how you are navigating the complex landscape of DTC sales. What are you considering to attract more customers this year, whether it be in the tasting room, or online? We want to know! Register now. Can’t make it? Register anyway and we’ll send you the recording!  Download the 2023 Direct-to-Consumer Impact Report Now >> Wednesday, February 21st, 2024 🕒 11:00am PDT Register Now

Dec 6, 2023 10:00 AM PST It’s not your imagination…everyone in DTC is talking about how effective text messaging is. Prepare for 2024 with this comprehensive SMS Strategy session presented by WineDirect CMO Andrea Smalling and RedChirp Cofounder Jennie Gilbert. This webinar will cover the practical ways you should plan to use text messaging in 2024 to:  reduce returns  execute smoother club runs  improve your customer service experience  increase your busy team’s productivity  and exceed your sales goals. Join us for an hour and leave with a solid plan: how to start or expand an SMS strategy that moves the needle in 2024

 Register here for our free webinar at 11:00 am PDT on Wednesday April 5th for a closer look at the 2022 DTC Impact Report, produced in collaboration with our friends at Enolytics.  Join Andrea Smalling, CMO at WineDirect, and Cathy Huyghe, Co-Founder and CEO at Enolytics, as we review highlights of the report, discuss key findings and applications, and answer your questions.   Can't make it? Register anyway and we'll send you the recording! Learn more about Enolytics: https://www.enolytics.com/

April 20, 2023 8:00AM – 9:00AM Registration and Networking 9:00-11:00 Wine Conference Location: Hyatt Regency Sonoma Wine Country KEYNOTE: Rick Tigner, President and CEO, Jackson Family Wines Cultivating Diversity and a Culture of Belonging-Successful approaches to cultivating a culture of belonging among employees and the greater wine industry Introduction: Lorez Bailey, Publisher North Bay Business Journal PANEL Understanding the motivation of the younger wine consumer. Addressing the looming demand problem Andrea Smalling, Wine Direct Ed Feuchuk-Tank, Garage Winery Moderator: William Vyenielo, Senior Business Consultant, Moss Adams PANEL How has the pandemic changed DTC? Post Pandemic, what is your go to market strategy? Alex Jones, Gary Farrell Winery Remi Cohen, Domain Carneros Cathy Huyghe, Enolytics Moderator: Richard Van Duzer, Partner, Farella Braun + Martel Register here.

Join the North Bay Business Journal for our 23rd Annual Wine Industry Conference April 20, 20238:00AM – 9:00AM Registration and Networking9:00-11:00 Wine Conference Location: Hyatt Regency Sonoma Wine Country KEYNOTE: Rick Tigner, President and CEO, Jackson Family Wines Cultivating Diversity and a Culture of Belonging-Successful approaches to cultivating a culture of belonging among employees and the greater wine industry Introduction: Lorez Bailey, Publisher North Bay Business Journal PANEL Understanding the motivation of the younger wine consumer. Addressing the looming demand problem Andrea Smalling, Wine Direct Ed Feuchuk-Tank, Garage Winery Moderator: William Vyenielo, Senior Business Consultant, Moss Adams PANEL How has the pandemic changed DTC? Post Pandemic, what is your go to market strategy? Alex Jones, Gary Farrell Winery Remi Cohen, Domain Carneros Cathy Huyghe, Enolytics Moderator: Richard Van Duzer, Partner, Farella Braun + Martel Register here.

Join WineDirect's Andrea Smalling, CMO, and Enolytics' Cathy Huyghe, Co-Founder and CEO in this webinar as they take a deep dive into the Q1 2022 Wine DTC Report. Throughout their discussion, they looked at how you can take the report findings and apply them to your winery today. Some highlights include: Inflation has driven wine prices up, but bottles purchased per order remains consistent with past years’ averages Wine club sales continue to be your strongest contributor with over half of Q1 DTC sales coming from wine club members Consumers love in-person experiences, as tasting room and event sales lead the way Watch the Webinar Get the Full Report 

Register now for our free webinar at 11:00 am PT on Wednesday June 8th for a closer look at the Q1 2022 Report. Join Andrea Smalling, CMO at WineDirect, and Cathy Huyghe, Co-Founder and CEO at Enolytics, to review highlights of the report, discuss key findings and applications, and answer your questions. > Click here to register!

Want to Fuel Your Winery’s Future Growth? Engage Women and Younger Consumers.

By Andrea Smalling and Cathy Huyghe This year, WineDirect and Enolytics partnered to create their ground-breaking 2021 DTC Impact Report, pairing WineDirect’s robust consumer behavior and purchase-pattern raw data with […]

What's New with the Wine Industry’s Leading DTC Solution? WineDirect has announced that they are building the All-New WineDirect platform. But what does this really mean? WineDirect is currently the only complete end-to-end solution serving the wine industry, providing wineries of all shapes and sizes everything they need to develop and manage a successful direct-to-consumer (DTC) program. This includes wine clubs, point-of-sale, ecommerce, and best-in-class fulfillment capabilities. The All New WineDirect interface  “As stated in our 2021 Direct-to-Consumer Impact Report, the past few years have proven the growing importance of DTC channels to wineries. The industry has experienced exponential growth even in the face of rapidly changing and challenging market conditions,” says Andrea Smalling, Chief Marketing Officer at WineDirect. “We’ve worked tirelessly to ensure that wineries have the all the tools needed to drive sales in this new environme