Best Wine Club Management Software for Wineries (2026 Quick Guide) Your wine club is likely your most predictable DTC revenue stream. Members buy on schedule. They purchase more outside of shipments. They refer friends. According to Silicon Valley Bank’s State of the U.S. Wine Industry Report, direct-to-consumer revenue, particularly wine clubs, remains one of the most controllable and margin-protective channels for wineries. Yet many wineries are still running their wine club: Manually Across disconnected systems On software not built for winery operations That friction quietly costs money every week. What Wine Club Software Should Actually Do in 2026 At minimum, your system should: 1. Increase retention Flexible club levels and shipment schedules Clear, automated member benefits Customization options that members value 2. Reduce revenue leakage Automated expired card updater Clean billing workflows Fewer manual errors 3. Speed up tasting room enrollment POS-connected s

Attention all wineries making less than 10,000 cases and playing in the DTC space: the SVB Direct-to-Consumer Survey is a must-have resource for you. In fact, over 75% of past respondents were small wineries, making the results incredibly valuable. At QB Winery Solutions, we are dedicated to helping small wineries succeed. That's why we've created a helpful video that addresses some of the survey's trickier questions. We cover six questions from the survey, showing you how to run them in both QB Desktop and QB Online. For the remaining questions, you can refer to your eCommerce program or other tools. Our blog post contains everything you need to participate in the survey, including the submission link, a PDF download of the question, and the video. Usually, these kinds of resources are only available to our Silver Club Members, but they are FREE for everyone. Let us help you uncork greater profits! The survey ends on Friday, May 19th, so hurry. Cheers! Jeanette Tan Co