The weather is shifting, trip-planning season is underway, and tasting room traffic is about to pick up. This is the good news. The bad news? If you're reading this and thinking "we'll get to our spring marketing when spring gets here," you're behind. The tasting rooms that stay full from April through June aren't the ones with the best wine or the prettiest views. They're the ones that showed up in someone's planning process three weeks before the trip happened. People don't stumble into wine country on a whim and wander from door to door the way they did fifteen years ago. They research. They scroll. They book. And if your winery isn't visible and compelling during that research window, you're invisible when it counts. The hotel industry figured this out years ago. Marriott doesn't wait until summer to market beach properties. They start running "book your getaway" campaigns in late winter, because they know the booking win

Cyber Week Winery Marketing: Planning Smarter, Selling Stronger Cyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it’s a chance to win new fans, reward loyal members, and end the year strong. The goal isn’t simply to discount — it’s to strategically position value, create urgency, and make buying feel effortless. Whether you’re a small family-run tasting room or a multi-location brand, these proven strategies will help you get the most out of the week. 1. Build Anticipation Before the Week Begins Cyber Week success starts long before Friday. The wineries that win start warming up their audience early — building curiosity, boosting email sign-ups, and reminding people why they love their brand. Ideas to get the buzz going: Add a countdown banner or homepage teaser with “Our biggest offer of the year starts soon.” Send a “save the date” email to your

Power That Keeps Pouring: Generator Maintenance for Wineries Don’t let downtime spoil your vintage. In the wine industry, timing is everything—from harvesting to bottling to weekend events. One unexpected power outage during a summer tasting or crush season can throw your entire operation off track. That’s why maintaining your commercial generator isn't just smart—it’s essential. At CD & Power, we work with wineries to keep their backup power systems in peak condition year-round. From daily inspections to annual service, our maintenance checklist helps catch small issues before they become big problems—saving time, money, and stress. ✅ Daily checks to keep things running smoothly ✅ Monthly testing to ensure your system handles real-world loads ✅ Annual inspections to extend the life of your equipment Whether it’s cooling tanks, lighting tasting rooms, or keeping your POS running during a packed Saturday, your generator plays a s

Everywhere you look right now—Hallmark Channel, Netflix, social media—it’s Christmas in July. And while most people are watching cozy movies and pretending it’s snowing outside, here’s a better question for wineries: Are you ready for your holiday season? October, November, and December (OND) are your biggest sales months of the year. Holiday winery marketing doesn’t start in October—it starts now. They’re sprinting through Q3—right now—while everyone else is still daydreaming about hot cocoa and watching Christmas movies… you’ve got rosé in your glass and wine bundles to plan. 1. Clean Up Your Data — Because Bad Data Costs You Money This isn’t just about removing bounced emails. Bad data quietly drains OND revenue by blocking you from segmenting, targeting, or even reaching your customers. Your Move: Export your full email list (now, not later). Use ChatGPT to help spot typos like gmaii.com in

Online reviews aren’t fluff. They’re not nice-to-haves, and they shouldn’t be afterthoughts. They are critical, high-impact marketing assets that shape consumer perception, affect your search rankings, and—let’s be honest—determine whether or not someone walks through your tasting room door. You don’t need hundreds of reviews overnight, and you definitely don’t need to beg for them. What you need is a plan. Here’s how to approach winery reviews strategically—and professionally. Why Reviews Matter So Much Online reviews are today’s word of mouth but with a larger megaphone. They don’t just impact reputation—they influence your visibility, credibility, and revenue. The key platforms are: Google: This is the baseline. You’re losing ground in local SEO if you’re not actively managing your Google reviews. More reviews = better ranking = more foot traffic. Yelp: High purchase intent lives here. 80% of

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

Black Friday and Cyber Monday are game-changing opportunities for wineries to boost sales, attract new customers, and build loyalty. Our comprehensive BFCM Playbook is your step-by-step guide to crafting successful holiday campaigns. From high-value offers that preserve your margins to targeted email strategies and effective paid media tips, this playbook is tailored to help wineries stand out during the busiest shopping season of the year. Learn how to convert one-time shoppers into lifelong customers with actionable insights and practical tips.

Sip, Shop & Support Local—Get Your Tickets! The holidays are just around the corner, and we’re excited to invite you to our Holiday Open House + Marketplace on Saturday, November 30th, just in time for Small Business Saturday! With just two months to go, this event is a fantastic opportunity to spend quality time with family visiting for the Thanksgiving holiday. Support local businesses while enjoying tastings from small lot winemakers and purchasing bottles of their incredible wines. Plus, shop unique handcrafted goods from local artisans. It’s the perfect chance to pick up holiday gifts, sip amazing wines, and support small businesses—all in one festive day! Tickets are on sale now, so don’t miss out. Get your tickets today—we can’t wait to celebrate and support our local makers with you! Tickets Here! Participating Wineries: Black Kite | Bucher | Copper Six | Ernest | Fat Dragon | Innumero | Jeff Cohn | Pare

The much-anticipated Harvest Season 2024 has arrived at Grand Cru Custom Crush, and it’s brimming with excitement! As the vineyards yield their bounty, our facility is alive with the energy of picking, crushing, and fermenting some of the most promising grapes of the year. This season is a celebration of nature's artistry and our winemakers' craftsmanship. It’s a time when we transform fresh, vibrant fruit into the exquisite wines you love. From the buzz of the sorting tables to the intoxicating aromas of fermenting must, every moment is a testament to the art of winemaking. Don’t miss your chance to experience the magic of harvest firsthand. Book a tasting with us and see the production facility in full swing. It’s an opportunity to witness the passion and precision that go into every bottle, while savoring our latest creations. Secure your spot today and be part of this extraordinary season! Vintners’ Selection Tasting Dear Wine Lovers and Ho

DEC 14, 2023 TALKING TO THE QUEEN OF WINE INDUSTRY DIGITAL ENDEAVORS ABOUT HOW TO MAXIMIZE YOUR SMALL WINERY WEBSITE IN 2024… To round out 2023 on a high note, this week we have an interview with the incredible Susan DeMatei of WineGlass Marketing, talking about how small wineries can maximize their websites in 2024. Susan is the absolute guru when it comes to the unique challenges and opportunities that wineries have in the digital space, and I’m beyond thrilled that she has agreed to talk us. WHAT ARE SOME MISTAKES THAT YOU SEE SMALL WINERIES MAKING ON THEIR WEBSITES? Underestimating the impact of the internet. I get it. As a small winery you’re forced to deal with the fires right in front of you: The machinery that needs fixing, the staff that needs your attention, the utilities that need to get paid and the customers coming to your door. But while you’re doing those very important things, hundreds, if not thousands, of people will see your website this mon